本文選題：瘦西湖風景區(qū) + 游客滿意度　； 參考：《揚州大學》2013年碩士論文

【摘要】：隨著經濟的發(fā)展以及人們生活水平的提高,促使旅游業(yè)獲得了快速發(fā)展；國家和政府不斷調整經濟結構,又為旅游業(yè)帶來了新的發(fā)展機遇。旅游業(yè)的蓬勃發(fā)展使得旅游業(yè)競爭激烈化,而旅游景區(qū)想要獲得核心競爭力,除了對景區(qū)的資源進行保護、開發(fā)、規(guī)劃和建設等,還需要致力于游客滿意度的提高,因為游客是旅游活動的主要參與者,旅游產品的價值得到游客的認可才能完全體現(xiàn)出來。 本文以揚州瘦西湖風景區(qū)為研究對象,采用理論分析與實證研究相結合的方法,研究其游客滿意度及其影響因素。首先,本文分析研究背景,提出研究問題；其次,在文獻梳理和理論回顧的基礎上,構建游客滿意度影響因素模型并提出了相關研究假設；再次,參考成熟量表設計了本研究的調查問卷并收集數(shù)據(jù),并運用SPSS16.0統(tǒng)計軟件對理論模型進行了實證檢驗,并用相關分析、回歸分析等方法驗證了各變量之間的相關關系。最后,獲得最終的研究結論：(1)游客對景區(qū)景點、基礎設施、旅游服務、配套設施以及旅游價格的積極評價對游客總體滿意程度均有正向影響；(2)游客對瘦西湖風景區(qū)最不滿意的是旅游價格因素,最滿意的是景區(qū)景點因素；(3)根據(jù)游客滿意影響程度,依次為旅游價格、基礎設施、配套設施、景區(qū)景點以及旅游服務；(4)游客對瘦西湖風景區(qū)的整體滿意度接近“滿意”的水平,仍有一定的提升空間。 根據(jù)研究結論,本文提出了相關的對策建議：(1)加強旅游價格的管理；(2)增強配套設施的功能；(3)提升旅游服務水平；(4)完善瘦西湖風景區(qū)的基礎設施建設等。
[Abstract]:With the development of economy and the improvement of people's living standard, the tourism industry has been developed rapidly, and the country and the government have constantly adjusted the economic structure, which has brought new development opportunities for the tourism industry. The vigorous development of tourism makes the competition of tourism fierce. In order to obtain the core competitiveness, in addition to the protection, development, planning and construction of the resources of the scenic spots, tourism scenic spots also need to devote themselves to the improvement of tourist satisfaction. Because tourists are the main participants in tourism activities, the value of tourism products can be fully reflected by tourists. This paper takes Yangzhou Scenic spot of thin West Lake as the research object, using the method of combining theoretical analysis and empirical research to study its tourist satisfaction and its influencing factors. Firstly, this paper analyzes the research background and puts forward the research issues. Secondly, on the basis of literature review and theoretical review, the paper constructs a model of the influencing factors of tourist satisfaction and puts forward relevant research hypotheses. According to the mature scale, the questionnaire is designed and the data are collected. The theoretical model is tested with SPSS16.0 software, and the correlation between the variables is verified by correlation analysis and regression analysis. Finally, get the final conclusion of the study: 1) visitors to scenic spots, infrastructure, tourism services, The positive evaluation of supporting facilities and tourist prices has a positive impact on the overall satisfaction of tourists. (2) the tourist is most dissatisfied with the tourist price factor in the Scenic spot of thin West Lake, and the most satisfied with the scenic spot factor is the scenic spot factor, which is 3) according to the degree of tourist satisfaction, Tourism price, infrastructure, supporting facilities, scenic spots and tourist services. 4) tourists' overall satisfaction with the scenic spot of the thin West Lake is close to the level of "satisfaction", and there is still room for improvement. According to the conclusion of the study, this paper puts forward the relevant countermeasures and suggestions: 1) strengthening the management of tourism price and strengthening the function of supporting facilities; (4) improving the level of tourism service; (4) perfecting the infrastructure construction of the Scenic spot of the thin West Lake, etc.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

【參考文獻】

相關期刊論文 前10條

1 賀祥;熊康寧;;旅游景區(qū)游客滿意度及其測評指標分析——以貴州省鎮(zhèn)遠古城為例[J];安徽農業(yè)科學;2011年09期

2 曾亞玲;程亞娟;;旅游景區(qū)規(guī)劃與開發(fā)的必備條件[J];長春大學學報;2009年05期

3 杜晏,牟紅;淺析主題景區(qū)品牌的樹立[J];重慶工學院學報;2005年07期

4 李萬蓮;王梅;;基于服務質量測度的游客滿意度影響因素分析——以宏村為例[J];財貿研究;2010年03期

5 汪俠,顧朝林,梅虎;旅游景區(qū)顧客的滿意度指數(shù)模型[J];地理學報;2005年05期

6 王群;丁祖榮;章錦河;楊興柱;;旅游環(huán)境游客滿意度的指數(shù)測評模型——以黃山風景區(qū)為例[J];地理研究;2006年01期

7 朱強華,張振超;旅游景區(qū)品牌管理模型研究[J];桂林旅游高等專科學校學報;2004年06期

8 杜建剛;范秀成;;基于體驗的顧客滿意度模型研究——針對團隊旅游的實證研究[J];管理學報;2007年04期

9 張言慶;;旅游地游客滿意度測量的方法和量表[J];經濟論壇;2007年11期

10 趙俊;覃建雄;;黃果樹瀑布群景區(qū)可持續(xù)發(fā)展與品牌提升研究[J];環(huán)境保護與循環(huán)經濟;2009年02期

，

本文編號：1819921