本文選題：印章 + 符號　； 參考：《湖北工業(yè)大學(xué)》2012年碩士論文

【摘要】：印文化符號因具有東方美感和豐富的文化意涵，已廣泛地被運(yùn)用于設(shè)計(jì)領(lǐng)域，而進(jìn)入印視覺之設(shè)計(jì)時(shí)代。2010年上海世博會上，各個(gè)國家展館以印章為載體，國旗、建筑、人物、動植物等地域元素為藍(lán)本，以圖文并存的方式向游客宣傳其形象。旅游紀(jì)念印章的題材元素反映了地方旅游觀光特色，并通過游客相互之間郵遞、收藏及交換的過程，為旅游地的視覺形象起到了宣傳的作用。旅游紀(jì)念印章可以為湖北所用，為旅游關(guān)注度一直處于全國中游偏下位置的湖北旅游作為其旅游形象的宣傳工具。 本文研究的目的是探究旅游印章圖像與意識形態(tài)之間的關(guān)系，以印章藝術(shù)為傳播載體，湖北楚文化景區(qū)為中心，向三國文化景區(qū)、辛亥革命景區(qū)等其他文化旅游景區(qū)延伸，力求通過旅游印章在湖北各個(gè)景區(qū)的推廣使用，提升湖北旅游視覺形象。 本文研究的主要內(nèi)容包括兩個(gè)部分：一部分主要以旅游紀(jì)念印章的視覺圖像符號為探討對象，對收集歸納整理后的旅游印章圖像的表現(xiàn)手法進(jìn)行分析，探討圖像符號的建構(gòu)方式；第二部分通過湖北楚文化景區(qū)的旅游印章的設(shè)計(jì)實(shí)踐，以旅游印章圖像符號的建構(gòu)方式為指導(dǎo)，楚文化為背景，，提煉楚文化題材為旅游印章的表現(xiàn)元素，設(shè)計(jì)湖北楚文化景區(qū)旅游印章。 本文從探討旅游紀(jì)念印章的起源與發(fā)展的時(shí)代背景，到紀(jì)念印章圖像的分類整理，及其圖像表現(xiàn)分析，發(fā)現(xiàn)紀(jì)念印章從純粹的文字表現(xiàn)層面，進(jìn)而演變到視覺造型層面上，也就是印章已從實(shí)用的功能提升至美的形態(tài)創(chuàng)造，并增添了傳播的功能。紀(jì)念印章與旅游景區(qū)的結(jié)合不單單是因?yàn)橛≌驴梢詫⒙眯杏洃涋D(zhuǎn)變成物化形態(tài)留存紀(jì)念，更重要的是旅游地將自己的地域文化融于紀(jì)念印章中向游客所傳播的文化形象。
[Abstract]:Because of its oriental aesthetic sense and rich cultural connotation, Indian cultural symbol has been widely used in the field of design, and has entered the design era of printing vision. At the 2010 Shanghai World Expo, the national pavilions take the seal as the carrier, national flag, architecture, people, people, etc. Flora and fauna and other regional elements for the original, with the coexistence of graphics and text to promote the image of tourists. The theme elements of the tourism commemorative seal reflect the characteristics of local tourism, and through the process of mail, collection and exchange among tourists, the visual image of the tourist destination plays a propaganda role. Tourism commemorative seal can be used in Hubei province, and Hubei tourism, which has always been in the middle and lower reaches of the country, has been used as a propaganda tool for its tourism image. The purpose of this study is to explore the relationship between the image of tourism seal and ideology, take the seal art as the transmission carrier, Hubei Chu culture scenic spot as the center, extend to other cultural tourism scenic spots such as the three Kingdoms, the 1911 Revolution scenic spot and so on. Through the use of tourism seal in Hubei scenic spots to promote the visual image of Hubei tourism. The main contents of this paper include two parts: one part mainly discusses the visual image symbols of the tourism commemorative seal, and analyzes the expression methods of the collected and arranged tourist seal images. The second part, through the design practice of tourism seal in Hubei Chu culture scenic spot, takes the construction mode of tourism seal image symbol as the instruction, Chu culture as the background, Abstract Chu culture theme as the performance element of tourism seal, design Hubei Chu culture scenic spot tourism seal. This paper discusses the background of the origin and development of the tourism commemorative seal, the classification and arrangement of the commemorative seal image, and the analysis of its image expression. It is found that the commemorative seal has evolved from the level of pure text expression to the level of visual modeling. That is, seal has been promoted from practical function to beautiful form creation, and increased the function of dissemination. The combination of the commemorative seal and the scenic spot is not only because the seal can transform the travel memory into the materialized form to retain the memorial, but more importantly, the tourist destination integrates its own regional culture into the cultural image transmitted to the tourists in the commemorative seal.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J527

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本文編號：1778590