本文選題：濟(jì)南 + 飲食文化　； 參考：《華僑大學(xué)》2012年碩士論文

【摘要】：文化作為旅游的靈魂，隨著旅游業(yè)深入發(fā)展日益引起人們的關(guān)注。2011年旅游主題確定為中國(guó)文化旅游年，一時(shí)文化旅游成為旅游開(kāi)發(fā)的熱點(diǎn)，各地紛紛挖掘地方特色文化旅游資源以期在這一契機(jī)下謀得話語(yǔ)權(quán)，尋求更寬泛的旅游區(qū)域發(fā)展空間。 飲食文化作為地域性文化的產(chǎn)物，是了解一個(gè)地方文化的窗口。濟(jì)南在其獨(dú)特的自然地理、歷史文化等諸多因素的影響下，形成了濟(jì)南飲食文化體系，它包括濟(jì)南菜、地方小吃以及貫穿其中的習(xí)俗禮儀、歷史典故等等。通過(guò)濟(jì)南飲食文化可以了解濟(jì)南的成長(zhǎng)，以及貫穿其中的泉水文化、名士文化、商埠文化、烹飪文化以及地方民俗風(fēng)情等。但目前濟(jì)南旅游整體發(fā)展不是很樂(lè)觀，旅游集中在觀光、商務(wù)會(huì)議，類型單一有待進(jìn)一步豐富，與此同時(shí)旅游整體發(fā)展水平與其省會(huì)城市極不相稱，遠(yuǎn)遜于青島、煙臺(tái)。需借助新的旅游形式帶動(dòng)濟(jì)南旅游發(fā)展，改善其中轉(zhuǎn)站的局面。飲食文化旅游作為一種新的旅游形式，其特色之處在于將地方文化元素融入體驗(yàn)，給人以高層次的精神滿足。鑒于此，濟(jì)南可借助飲食文化旅游將濟(jì)南各種文化整合，增強(qiáng)旅游發(fā)展活力提升市場(chǎng)競(jìng)爭(zhēng)力。整合前提之一就是進(jìn)行形象研究進(jìn)一步明確濟(jì)南飲食文化的形象，以便于進(jìn)行對(duì)內(nèi)規(guī)范、引導(dǎo)，對(duì)外宣傳推廣。 本文借助已有的目的地形象理論及研究成果，展開(kāi)對(duì)濟(jì)南飲食文化旅游形象的系統(tǒng)研究，，在形象“三維測(cè)量”及定位分析的基礎(chǔ)上，提出濟(jì)南飲食文化旅游形象定位口號(hào)，及具體的宣傳推廣策略。
[Abstract]:As the soul of tourism, with the further development of tourism, people pay more and more attention to culture. In 2011, the theme of tourism was determined as the year of Chinese cultural tourism, and cultural tourism became a hot spot in tourism development. Local cultural tourism resources are being excavated one after another in order to gain the right to speak and to seek a broader development space for tourism regions under this opportunity. As a product of regional culture, diet culture is a window to understand a local culture. Under the influence of its unique natural geography, historical culture and other factors, Jinan food and culture system is formed, which includes Jinan dishes, local snacks, customs and etiquette, historical allusions and so on. Through Jinan food culture we can understand the growth of Jinan, as well as the spring water culture, celebrity culture, commercial culture, culinary culture and local folk customs and so on. But at present the overall development of Jinan tourism is not very optimistic, tourism concentrated in sightseeing, business meetings, the type of single need to be further enriched, at the same time, the overall level of tourism development and its provincial capital city is very inappropriate, far inferior to Qingdao, Yantai. It is necessary to promote the tourism development of Jinan with the help of new tourism forms and improve the situation of its transit station. Food culture tourism as a new form of tourism, its characteristic lies in the integration of local cultural elements into the experience, giving people a high level of spiritual satisfaction. In view of this, Jinan can integrate all kinds of culture with food culture tourism, enhance tourism development vitality and promote market competitiveness. One of the premise of integration is to further clarify the image of Jinan food culture, in order to facilitate the internal norms, guidance, publicity and promotion. With the help of the theory of destination image and the research results, this paper makes a systematic study on the tourism image of Jinan diet culture, and puts forward the slogan of positioning the image of Jinan diet culture tourism on the basis of "3D measurement" and positioning analysis of the image. And specific promotional strategies.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7;TS971

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本文編號(hào)：1775394