本文選題：旅游消費(fèi)者行為 + 文化�。� 參考：《上海外國(guó)語(yǔ)大學(xué)》2012年碩士論文

【摘要】：隨著跨文化旅游對(duì)國(guó)家經(jīng)濟(jì)的發(fā)展產(chǎn)生越來(lái)越深遠(yuǎn)的影響，許多國(guó)內(nèi)外學(xué)者開(kāi)始研究跨文化背景下的旅游消費(fèi)者行為。歐美國(guó)家在旅游消費(fèi)者行為跨國(guó)比較方面的研究文獻(xiàn)較多，且通過(guò)研究得出了有利于其國(guó)家旅游業(yè)發(fā)展的建議措施；而相比較之下，中國(guó)學(xué)者這方面的研究相對(duì)較少。本文的研究目的在于研究中美兩國(guó)旅游者在旅游動(dòng)機(jī)、旅游信息搜集、旅游決策時(shí)間及偏好的旅游活動(dòng)等旅游消費(fèi)行為上存在的差異，并期望通過(guò)比較研究得出進(jìn)一步發(fā)展中國(guó)旅游業(yè)的相關(guān)建議。 本文回顧了以往學(xué)者有關(guān)旅游消費(fèi)者行為理論、文化對(duì)旅游消費(fèi)者行為的影響等方面的文獻(xiàn)，并使用霍夫斯塔德的五個(gè)文化維度對(duì)中美兩國(guó)的不同文化特點(diǎn)進(jìn)行了分析，在此基礎(chǔ)上提出了四個(gè)有關(guān)于中美旅游消費(fèi)者消費(fèi)行為差異的假設(shè)。這四個(gè)假設(shè)按照Mathieson和Wall的線性旅游消費(fèi)者模型展開(kāi)，分別從旅游動(dòng)機(jī)、旅游信息搜集、旅游決策及旅游活動(dòng)等四個(gè)方面對(duì)中美兩國(guó)旅游消費(fèi)者行為差異作出假設(shè)。然后，本文采用調(diào)查問(wèn)卷對(duì)中美受訪者進(jìn)行實(shí)證研究以驗(yàn)證相關(guān)驗(yàn)證是否成立，并運(yùn)用SPSS軟件對(duì)研究結(jié)果進(jìn)行分析。 調(diào)查結(jié)果顯示本文中提出的四個(gè)假設(shè)部分被實(shí)證研究證實(shí)，即中美兩國(guó)旅游者在旅游消費(fèi)行為的許多方面存在差異，，同時(shí)也有部分行為存在相似之處。本文對(duì)不符合假設(shè)的研究結(jié)果從文化角度作出了相關(guān)解釋。最后，本文得出結(jié)論，中國(guó)旅游業(yè)應(yīng)當(dāng)針對(duì)不同來(lái)自不同文化背景的旅游者開(kāi)發(fā)不同的旅游產(chǎn)品及采取不同的營(yíng)銷(xiāo)策略，并依據(jù)實(shí)證研究結(jié)果提出了具體的建議措施。
[Abstract]:As cross-cultural tourism has a more and more profound impact on the development of national economy, many scholars at home and abroad have begun to study tourism consumer behavior in cross-cultural context.In Europe and America, there are many literatures on the transnational comparison of tourist consumer behavior, and some suggestions for the development of tourism in their countries are obtained through the research. In contrast, there are relatively few researches on this aspect by Chinese scholars.The purpose of this study is to study the differences between Chinese and American tourists in tourism motivation, tourism information collection, travel decision-making time and preferred tourism activities.The author also expects to draw some suggestions for further development of Chinese tourism industry through comparative study.This paper reviews the previous literature on tourism consumer behavior theory and the influence of culture on tourist consumer behavior, and analyzes the different cultural characteristics of China and the United States by using Hofstad's five cultural dimensions.On this basis, four hypotheses about the differences of consumer consumption behavior between China and the United States are put forward.The four hypotheses are based on the linear tourism consumer model of Mathieson and Wall, and hypothesized the differences of tourism consumer behavior between China and the United States from four aspects: tourism motivation, tourism information collection, tourism decision-making and tourism activities.Then, this paper makes an empirical study on Chinese and American interviewees in order to verify the validity of the relevant verification, and analyzes the results by using SPSS software.The results show that the four hypotheses proposed in this paper are partly confirmed by empirical research, that is, there are differences in many aspects of tourist consumption behavior between Chinese and American tourists, and there are also similarities in some behaviors.This paper gives a cultural explanation to the results of the research which do not conform to the hypothesis.Finally, this paper concludes that Chinese tourism industry should develop different tourism products and adopt different marketing strategies for tourists from different cultural backgrounds, and put forward specific suggestions based on the empirical research results.
【學(xué)位授予單位】：上海外國(guó)語(yǔ)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F592;F597.12

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 吳興明;;反思波德里亞:我們?nèi)绾卫斫庀M(fèi)社會(huì)[J];四川大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2006年01期

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