本文選題：旅游消費者行為 + 文化　； 參考：《上海外國語大學》2012年碩士論文

【摘要】：隨著跨文化旅游對國家經(jīng)濟的發(fā)展產生越來越深遠的影響，許多國內外學者開始研究跨文化背景下的旅游消費者行為。歐美國家在旅游消費者行為跨國比較方面的研究文獻較多，且通過研究得出了有利于其國家旅游業(yè)發(fā)展的建議措施；而相比較之下，中國學者這方面的研究相對較少。本文的研究目的在于研究中美兩國旅游者在旅游動機、旅游信息搜集、旅游決策時間及偏好的旅游活動等旅游消費行為上存在的差異，并期望通過比較研究得出進一步發(fā)展中國旅游業(yè)的相關建議。 本文回顧了以往學者有關旅游消費者行為理論、文化對旅游消費者行為的影響等方面的文獻，并使用霍夫斯塔德的五個文化維度對中美兩國的不同文化特點進行了分析，在此基礎上提出了四個有關于中美旅游消費者消費行為差異的假設。這四個假設按照Mathieson和Wall的線性旅游消費者模型展開，分別從旅游動機、旅游信息搜集、旅游決策及旅游活動等四個方面對中美兩國旅游消費者行為差異作出假設。然后，本文采用調查問卷對中美受訪者進行實證研究以驗證相關驗證是否成立，并運用SPSS軟件對研究結果進行分析。 調查結果顯示本文中提出的四個假設部分被實證研究證實，即中美兩國旅游者在旅游消費行為的許多方面存在差異，，同時也有部分行為存在相似之處。本文對不符合假設的研究結果從文化角度作出了相關解釋。最后，本文得出結論，中國旅游業(yè)應當針對不同來自不同文化背景的旅游者開發(fā)不同的旅游產品及采取不同的營銷策略，并依據(jù)實證研究結果提出了具體的建議措施。
[Abstract]:As cross-cultural tourism has a more and more profound impact on the development of national economy, many scholars at home and abroad have begun to study tourism consumer behavior in cross-cultural context.In Europe and America, there are many literatures on the transnational comparison of tourist consumer behavior, and some suggestions for the development of tourism in their countries are obtained through the research. In contrast, there are relatively few researches on this aspect by Chinese scholars.The purpose of this study is to study the differences between Chinese and American tourists in tourism motivation, tourism information collection, travel decision-making time and preferred tourism activities.The author also expects to draw some suggestions for further development of Chinese tourism industry through comparative study.This paper reviews the previous literature on tourism consumer behavior theory and the influence of culture on tourist consumer behavior, and analyzes the different cultural characteristics of China and the United States by using Hofstad's five cultural dimensions.On this basis, four hypotheses about the differences of consumer consumption behavior between China and the United States are put forward.The four hypotheses are based on the linear tourism consumer model of Mathieson and Wall, and hypothesized the differences of tourism consumer behavior between China and the United States from four aspects: tourism motivation, tourism information collection, tourism decision-making and tourism activities.Then, this paper makes an empirical study on Chinese and American interviewees in order to verify the validity of the relevant verification, and analyzes the results by using SPSS software.The results show that the four hypotheses proposed in this paper are partly confirmed by empirical research, that is, there are differences in many aspects of tourist consumption behavior between Chinese and American tourists, and there are also similarities in some behaviors.This paper gives a cultural explanation to the results of the research which do not conform to the hypothesis.Finally, this paper concludes that Chinese tourism industry should develop different tourism products and adopt different marketing strategies for tourists from different cultural backgrounds, and put forward specific suggestions based on the empirical research results.
【學位授予單位】：上海外國語大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592;F597.12

【參考文獻】

相關期刊論文 前1條

1 吳興明;;反思波德里亞:我們如何理解消費社會[J];四川大學學報(哲學社會科學版);2006年01期

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