發(fā)布時間：2018-04-15 08:28

  本文選題：導游員 + 導游服務��； 參考：《西安科技大學》2013年碩士論文

【摘要】：旅游業(yè)是當今世界上發(fā)展最為迅速、前景最為廣闊的的產業(yè)之一。近年來,世界旅游業(yè)持續(xù)高速增長,并將保持強勁發(fā)展勢頭。國內旅游業(yè)也方興未艾，旅游業(yè)已成為我國國民經濟的重要的新興產業(yè)之一，伴隨著旅游業(yè)的快速發(fā)展，，“導游員強迫游客購物”和“導游員拿回扣”的現(xiàn)象也越來越多。而旅行社為了在激烈的市場競爭中占有一席之地，紛紛使出招數(shù)，旅游“零團費”、“負團費”現(xiàn)象就是這一競爭過程的特殊產物。這些不良的現(xiàn)象使得旅游行業(yè)的聲譽受損，逐漸演變?yōu)樯鐣浾摰慕裹c。 導游員是旅游這個行業(yè)的最重要的一線工作人員，其工作在旅游行業(yè)的工作中有著核心的地位，旅游服務質量的高低關鍵在于導游服務質量的高低。但是，從這幾年關于旅游的惡性事件和游客投訴情況的新聞報道來看，有關導游的問題頻頻成為社會關注的焦點和游客們投訴的對象，這一問題嚴重的影響了旅游業(yè)的健康蓬勃發(fā)展。導游員的勞動價值沒有得到應有的回報，導游員一心只想著帶游客去購物，導游員變?yōu)榱藢з�，這就是因為我國現(xiàn)行的旅游管理體制有著許多的問題，有待進一步解決。 本文以“導游徐敏超持刀砍人事件”為例，從“導游服務”、旅行社的“盈利模式”、“市場開發(fā)和產品開發(fā)”、“品牌塑造”、導游員的“薪酬制度”、“職業(yè)能力培養(yǎng)”、“管理體制”和“心理壓力”等八個方面分析，揭示了旅游行業(yè)現(xiàn)存的一些嚴重弊端，同時也提出了一些建議和解決的對策。比如：治理旅行社不合理盈利模式的對策，解決惡性削價競爭的對策，旅游產品開發(fā)的對策，旅行社新的品牌塑造策略，導游薪酬制度改革的建議以及導游調適心理壓力的措施等。希望能對規(guī)范旅游行業(yè)市場有所幫助，使我國旅游業(yè)向著健康、持續(xù)的方向，又好又快的發(fā)展。
[Abstract]:Tourism is one of the most rapid and promising industries in the world.In recent years, the world's tourism industry continues to grow at a high speed and will maintain a strong momentum of development.Domestic tourism is also in the ascendant. Tourism has become one of the important new industries of our national economy. With the rapid development of tourism, the phenomenon of "tour guides forcing tourists to shop" and "tour guides get kickbacks" is more and more.In order to occupy a place in the fierce market competition, the travel agencies use the tactics one after another. The phenomenon of "zero tour fee" and "negative group fee" is the special product of this competition process.These bad phenomena damage the reputation of tourism industry and gradually become the focus of public opinion.Tour guides are the most important front-line staff in the tourism industry, whose work has the core position in the tourism industry. The key of tourism service quality lies in the tour guide service quality.However, judging from the news reports on the pernicious events of tourism and tourist complaints in recent years, the issue of guided tours has frequently become the focus of attention of the society and the object of complaints lodged by tourists.This problem has seriously affected the healthy and vigorous development of the tourism industry.The tour guide's labor value has not got the due return, the tour guide only wants to take the tourist to the shopping, the tour guide has become the guide purchase, this is because our country's present tourism management system has many problems, needs to be solved further.This paper takes the case of Hsu Minchao, as an example, from "tour guide service", "profit model" of travel agency, "market development and product development", "brand shaping", "salary system" of tour guide, "professional ability training".The analysis of eight aspects, such as "management system" and "psychological pressure", reveals some serious disadvantages existing in the tourism industry, and puts forward some suggestions and countermeasures.For example, the countermeasures to deal with the unreasonable profit model of travel agencies, the countermeasures to solve the vicious price reduction competition, the countermeasures for the development of tourism products, the new branding strategies for travel agencies,Suggestions on the reform of tour guide compensation system and measures to adjust the psychological pressure of tour guide.It is hoped that it will be helpful to standardize the tourism market and make the tourism of our country develop healthily and continuously.
【學位授予單位】：西安科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.1

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