本文選題：商業(yè)模式 + 商業(yè)模式創(chuàng)　； 參考：《南京大學(xué)》2012年碩士論文

【摘要】：進(jìn)入二十一世紀(jì),企業(yè)的經(jīng)營環(huán)境發(fā)生了前所未有的質(zhì)的變化。從世界看,全球化速度大大加快,信息化浪潮不斷涌現(xiàn)；從中國看,市場化程度日益加深。經(jīng)營環(huán)境的激烈變化使得企業(yè)經(jīng)營復(fù)雜多變,傳統(tǒng)商業(yè)模式受到了前所未有的挑戰(zhàn)。對此,企業(yè)必須創(chuàng)新商業(yè)模式,以適應(yīng)經(jīng)營環(huán)境的深刻變化。 本文結(jié)合紫砂產(chǎn)業(yè)發(fā)展現(xiàn)狀,探討商業(yè)模式在紫砂產(chǎn)業(yè)的應(yīng)用。本文首先介紹了商業(yè)模式理論和內(nèi)涵,然后分析了紫砂產(chǎn)業(yè)發(fā)展歷史和目前紫砂產(chǎn)業(yè)存在的問題,為了解決這些問題,提出了創(chuàng)新紫砂產(chǎn)業(yè)的商業(yè)模式,第四章詳細(xì)介紹了紫砂產(chǎn)業(yè)平臺化商業(yè)模式的內(nèi)涵及構(gòu)建流程,在平臺化商業(yè)模式的設(shè)計(jì)的基礎(chǔ)上,把握紫砂產(chǎn)業(yè)鏈上的原料供應(yīng)、生產(chǎn)和銷售環(huán)節(jié)的關(guān)鍵資源要素,通過整合資源構(gòu)建平臺化紫砂企業(yè),借助信息網(wǎng)絡(luò)平臺協(xié)同運(yùn)作以平臺化企業(yè)的方式創(chuàng)新發(fā)展紫砂產(chǎn)業(yè),最后構(gòu)建商業(yè)模式的指標(biāo)評價(jià)體系并采用模糊綜合評判法對商業(yè)模式進(jìn)行綜合評價(jià)。平臺化運(yùn)作紫砂產(chǎn)業(yè)不僅能夠提高紫砂企業(yè)效率,增強(qiáng)企業(yè)的核心競爭力,改善宜興紫砂企業(yè)經(jīng)營,確保紫砂制品質(zhì)量,還有助于統(tǒng)一紫砂品牌,增強(qiáng)品牌影響力,重塑紫砂文化地位。 本文選取不同于以往研究成果的研究角度來設(shè)計(jì)紫砂產(chǎn)業(yè)創(chuàng)新發(fā)展的商業(yè)模式,本文采用商業(yè)模式理論研究紫砂產(chǎn)業(yè)的發(fā)展問題,擴(kuò)展了商業(yè)模式的應(yīng)用領(lǐng)域。本文建立完整的商業(yè)模式評價(jià)指標(biāo)體系,采用模糊綜合評判法來評價(jià)指標(biāo),實(shí)現(xiàn)評價(jià)指標(biāo)在紫砂產(chǎn)業(yè)平臺化商業(yè)模式上的應(yīng)用,切實(shí)解決實(shí)際問題。本文從產(chǎn)業(yè)角度,以整合產(chǎn)業(yè)鏈關(guān)鍵資源為基礎(chǔ),從更為宏觀的產(chǎn)業(yè)角度創(chuàng)新紫砂產(chǎn)業(yè)的發(fā)展方式,為紫砂產(chǎn)業(yè)發(fā)展提出了建議。
[Abstract]:Entering the 21 century, the business environment of enterprises has undergone unprecedented qualitative changes.From the view of the world, the speed of globalization is greatly accelerated, and the tide of information technology is constantly emerging; from the perspective of China, the degree of marketization is deepening day by day.The fierce change of business environment makes business complex and changeable, and the traditional business model is facing unprecedented challenges.For this, the enterprise must innovate the business model, in order to adapt to the profound changes in the business environment.Based on the development of purple sand industry, this paper discusses the application of business model in purple sand industry.This paper first introduces the theory and connotation of business model, then analyzes the history of purple sand industry development and the problems existing in purple sand industry at present. In order to solve these problems, the paper puts forward the innovative business model of purple sand industry.The fourth chapter introduces the connotation and construction process of the platform business model of purple sand industry in detail. On the basis of the design of the platform business model, it grasps the key resource elements of raw material supply, production and sale in the industry chain of purple sand.Through the integration of resources to build a platform-based purple sand enterprises, with the help of information network platform to cooperate with the platform of enterprise innovation and development of purple sand industry,Finally, the index evaluation system of the business model is constructed and the fuzzy comprehensive evaluation method is used to evaluate the business model.The platform operation of purple sand industry can not only improve the efficiency of purple sand enterprises, enhance the core competitiveness of enterprises, improve the management of Yixing purple sand enterprises, ensure the quality of purple sand products, but also help to unify the purple sand brands and enhance the brand influence.Remoulding the cultural status of purple sand.In this paper, different from the previous research results to design the purple sand industry innovation and development of the business model, this paper uses the business model theory to study the development of purple sand industry, expanding the application of business models.In this paper, a complete evaluation index system of business model is established, and the fuzzy comprehensive evaluation method is used to evaluate the index. The application of the evaluation index in the commercial model of purple sand industry platform is realized, and the practical problems are solved.Based on integrating the key resources of industry chain and innovating the development mode of purple sand industry from the perspective of industry, this paper puts forward some suggestions for the development of purple sand industry.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J527;F426.721

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