本文選題：醫(yī)療旅游產(chǎn)品 + 分類開發(fā)��； 參考：《華東師范大學(xué)》2012年碩士論文

【摘要】：醫(yī)療旅游是一種新的旅游業(yè)態(tài),它的發(fā)展迎合了人們追求健康與休閑的訴求,它給旅游業(yè)帶來新的希望。醫(yī)療旅游的發(fā)展離不開醫(yī)療旅游產(chǎn)品的開發(fā)。論文分析了國內(nèi)外醫(yī)療旅游以及醫(yī)療旅游產(chǎn)品開發(fā)的研究進(jìn)展,明確界定了醫(yī)療旅游和醫(yī)療旅游產(chǎn)品的相關(guān)概念,在相關(guān)理論支撐和廣泛資料收集整理的基礎(chǔ)上總結(jié)了國際上幾大醫(yī)療旅游發(fā)展模式和產(chǎn)品開發(fā)經(jīng)驗(yàn),提出了我國醫(yī)療旅游產(chǎn)品開發(fā)的4S模型,并進(jìn)行實(shí)證分析與論證。 第一章是緒論部分,在對當(dāng)前醫(yī)療旅游產(chǎn)品開發(fā)研究背景加以認(rèn)識的基礎(chǔ)上提出論文所要研究的問題,同時對國內(nèi)外醫(yī)療旅游產(chǎn)品開發(fā)研究進(jìn)展進(jìn)行了梳理,并對國內(nèi)外醫(yī)療旅游產(chǎn)品開發(fā)研究進(jìn)行評價。 第二章是相關(guān)概念界定和理論基礎(chǔ)部分,首先對醫(yī)療旅游產(chǎn)品的相關(guān)概念進(jìn)行了界定,然后闡述了產(chǎn)業(yè)融合理論,市場需求與細(xì)分理論、旅游產(chǎn)品的開發(fā)理論和組合理論以及旅游可持續(xù)發(fā)展理論。 第三、四章是論文的核心部分,從醫(yī)療旅游產(chǎn)品開發(fā)條件分析入手,包括對醫(yī)療旅游產(chǎn)品開發(fā)中的醫(yī)療旅游資源、市場、感知、可進(jìn)入性等條件進(jìn)行分析,選擇幾個代表性醫(yī)療旅游國家、地區(qū)的醫(yī)療旅游發(fā)展模式及其產(chǎn)品開發(fā)經(jīng)驗(yàn)進(jìn)行歸納,在此基礎(chǔ)上將醫(yī)療旅游產(chǎn)品進(jìn)行分類開發(fā),并對每一類進(jìn)行了詳細(xì)分析,構(gòu)建醫(yī)療旅游產(chǎn)品開發(fā)的4S模型,以便指導(dǎo)醫(yī)療旅游產(chǎn)品開發(fā)實(shí)踐。 最后是實(shí)證分析部分,以崇明為例,對崇明島醫(yī)療旅游產(chǎn)品開發(fā)條件進(jìn)行SWOT分析,在總結(jié)崇明島醫(yī)療旅游產(chǎn)品開發(fā)現(xiàn)狀和問題的基礎(chǔ)上,得出崇明島醫(yī)療旅游產(chǎn)品項(xiàng)目開發(fā)建議,并對未來研究提出展望。
[Abstract]:Medical tourism is a new form of tourism, its development caters to people's pursuit of health and leisure, it brings new hope to tourism.The development of medical tourism is inseparable from the development of medical tourism products.This paper analyzes the research progress of medical tourism and the development of medical tourism products at home and abroad, and defines the related concepts of medical tourism and medical tourism products.On the basis of theoretical support and extensive data collection, this paper summarizes several international medical tourism development models and product development experiences, puts forward the 4S model of medical tourism product development in China, and makes an empirical analysis and demonstration.The first chapter is the introduction part, on the basis of understanding the research background of the medical tourism product development, the paper puts forward the problems to be studied, and combs the research progress of the medical tourism product development at home and abroad.And domestic and foreign medical tourism product development research evaluation.The second chapter is the definition of related concepts and the theoretical basis. Firstly, the related concepts of medical tourism products are defined, and then the theory of industrial convergence, market demand and segmentation theory are expounded.Tourism product development theory and combination theory and tourism sustainable development theory.The third, fourth chapter is the core part of the paper, starting with the analysis of medical tourism product development conditions, including medical tourism resources, market, perception, accessibility and other conditions in the development of medical tourism products.Select several representative medical tourism countries, regions and medical tourism development model and product development experience to sum up, on the basis of medical tourism products classified development, and detailed analysis of each category,The 4 S model of medical tourism product development is constructed to guide the practice of medical tourism product development.Finally, the empirical analysis part, taking Chongming as an example, carries on the SWOT analysis to the Chongming Island medical tourism product development condition, summarizes the Chongming island medical tourism product development present situation and the question foundation,The development suggestion of Chongming Island medical tourism product project is obtained, and the prospect of future research is put forward.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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