本文選題：鄉(xiāng)村旅游　切入點：體驗經(jīng)濟(jì)　出處：《西北師范大學(xué)》2015年碩士論文

【摘要】：體驗經(jīng)濟(jì)時代,旅游者的需求發(fā)生了改變,大眾化的觀光游覽的旅游形式已不能吸引旅游者。他們需要的是追求更高層次的旅游產(chǎn)品,重視旅游的過程和體驗,以此來獲得情感和心理上的滿足,旅游者的需求朝著體驗化的方向發(fā)展。近年來,承德的鄉(xiāng)村旅游在市委市政府的支持下得到快速發(fā)展,但也存在著缺乏系統(tǒng)完善的規(guī)劃、旅游產(chǎn)品開發(fā)的深度不夠、游客體驗性不足等問題。本文把承德新杖子作為實證研究對象,將體驗理論與鄉(xiāng)村旅游相結(jié)合,從體驗經(jīng)濟(jì)的視角進(jìn)行分析。本文通過實地調(diào)研所得的第一手?jǐn)?shù)據(jù),以承德新杖子鄉(xiāng)為研究目的地,綜合體驗經(jīng)濟(jì)、游客滿意度理論等,從旅游體驗視角對鄉(xiāng)村旅游的開發(fā)做了較為深入的實證研究。本文共分為六個部分。第一部分為緒論；第二部分是相關(guān)概念及理論基礎(chǔ),相關(guān)概念包括鄉(xiāng)村旅游以及旅游體驗,相關(guān)理論著重介紹了體驗經(jīng)濟(jì)、游客滿意度、旅游地生命周期理論及可持續(xù)發(fā)展理論；第三部分對鄉(xiāng)村旅游的開發(fā)從體驗的視角進(jìn)行分析,包括開發(fā)背景分析、旅游資源分析、客源市場分析及開發(fā)的基本思路分析；第四部分是本文的實證研究部分,以承德新杖子鄉(xiāng)為例,運(yùn)用EXCEL統(tǒng)計軟件對客源市場進(jìn)行了詳細(xì)分析,同時分析開發(fā)中存在的問題,進(jìn)一步設(shè)計了鄉(xiāng)村體驗型旅游產(chǎn)品；第五部提出了體驗視角下承德鄉(xiāng)村旅游開發(fā)的保障措施；第六部分是結(jié)論。本文旨在從體驗的視角設(shè)計旅游活動項目,提升目的地的吸引力,提高游客的重游率,從而產(chǎn)生更高的經(jīng)濟(jì)效益。這對促進(jìn)農(nóng)村經(jīng)濟(jì)的增長、構(gòu)建和諧社會、實現(xiàn)旅游業(yè)均衡、持續(xù)發(fā)展有著積極的意義。
[Abstract]:In the era of experience economy, the demand of tourists has changed, and the popular tourism form can no longer attract tourists.What they need is to pursue a higher level of tourism products and attach importance to the process and experience of tourism in order to obtain emotional and psychological satisfaction and the needs of tourists develop towards experiential direction.In recent years, the rural tourism of Chengde has been developed rapidly with the support of the municipal party committee and government. However, there are still some problems such as lack of systematic and perfect planning, lack of depth of tourism product development and lack of tourists' experience.This paper takes Chengde Xincanzi as an empirical research object, combines experience theory with rural tourism, and analyzes it from the perspective of experience economy.Based on the firsthand data of field investigation, this paper makes a deep empirical study on the development of rural tourism from the perspective of tourism experience, taking Chengde Xinzaizi Township as the research destination, comprehensive experience economy, tourist satisfaction theory and so on.This paper is divided into six parts.The first part is the introduction; the second part is the related concepts and theoretical basis, including rural tourism and tourism experience, the relevant theory focuses on the experience economy, tourist satisfaction,The third part analyzes the development of rural tourism from the perspective of experience, including development background analysis, tourism resources analysis, tourist market analysis and basic thinking analysis of development.The fourth part is the empirical research part of this paper, taking Xinlangzi Township of Chengde as an example, using the EXCEL statistical software to analyze the tourist market in detail, at the same time, analyzing the problems in the development, and further designing the rural experiential tourism products.The fifth part puts forward the safeguard measures of Chengde rural tourism development from the perspective of experience, and the sixth part is the conclusion.The purpose of this paper is to design tourism activities from the perspective of experience, to enhance the attraction of destinations, and to increase the rate of tourists revisiting so as to produce higher economic benefits.It is of positive significance to promote the growth of rural economy, build a harmonious society, realize the balance of tourism and sustainable development.
【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F592.6

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