本文選題：青島　切入點(diǎn)：旅游目的地　出處：《復(fù)旦大學(xué)》2013年碩士論文

【摘要】：旅游者是旅游活動的主體、旅游產(chǎn)業(yè)服務(wù)的對象,了解其行為模式及行為發(fā)生的影響機(jī)制,將有助于旅游目的地的規(guī)劃管理者更好地理解旅游者的活動過程和需求情況,對優(yōu)化景區(qū)產(chǎn)品和提高旅游者體驗(yàn)質(zhì)量有重要的實(shí)踐意義。 青島市作為中國首批優(yōu)秀旅游城市,其旅游業(yè)在獲得較快發(fā)展的同時,也面臨著一些瓶頸,據(jù)此,青島市政府在“十二五”旅游發(fā)展規(guī)劃中,為青島市旅游業(yè)未來的發(fā)展提出了在旅游產(chǎn)品、旅游增長方式及旅游環(huán)境與質(zhì)量層面上“三個轉(zhuǎn)變”的發(fā)展目標(biāo)。 鑒于此,本文以青島旅游目的地游客的時空行為模式為研究對象,嘗試將時間地理學(xué)研究方法引入旅游者行為研究中,在對目的地游客時空行為模式進(jìn)行實(shí)證研究的基礎(chǔ)上,嘗試通過網(wǎng)絡(luò)游記考察法對游客時空行為背后的驅(qū)動因素進(jìn)行解釋,并據(jù)此提出青島旅游目的地的優(yōu)化建議。 本研究發(fā)現(xiàn)：青島旅游目的地游客按時空行為模式可聚類為5個類型,分別為類型Ⅰ——“L型環(huán)前海地標(biāo)3日游模式”,類型Ⅱ——“直線貫穿市南老城區(qū)3日游模式”,類型Ⅲ——“S型穿島深度游模式”,類型IV——“弧形穿島3日游模式”和類型Ⅴ——“V型半島彈性模式”。研究同時還發(fā)現(xiàn),大部分來青島旅游的游客趨向于選擇地理覆蓋范圍較廣、島城東西部景區(qū)兼顧的旅游線路。 在對游客時空行為模式進(jìn)行歸納的基礎(chǔ)上,本研究剖析了游客時空行為背后的驅(qū)動因素,總結(jié)為三點(diǎn)：第一,傳統(tǒng)景點(diǎn)旅游環(huán)境容量亟待提升與優(yōu)化；第二,景區(qū)“冷熱度”亟需平衡；第三,現(xiàn)有景點(diǎn)游憩功能亟待完善。對此,針對目的地的規(guī)劃管理者,提出了優(yōu)化建議：第一,加強(qiáng)旅游環(huán)境保護(hù)與容量控制；第二,促進(jìn)產(chǎn)業(yè)聯(lián)動,豐富景區(qū)內(nèi)涵；第三,加強(qiáng)旅游市場開發(fā),以“熱”帶“冷”；第四,加強(qiáng)青島目的地旅游基礎(chǔ)和配套設(shè)施建設(shè)。 上述研究結(jié)果在豐富了該領(lǐng)域理論研究成果的同時,對于青島旅游目的地政府部門及旅游企業(yè)而言,也有重要的參考價值。本研究掌握了青島游客的時空行為規(guī)律,了解了旅游產(chǎn)品和設(shè)施的實(shí)際利用情況,這為青島市旅游產(chǎn)品結(jié)構(gòu)調(diào)整和升級提供了管理依據(jù)。當(dāng)然,本研究尚存很多不足之處,仍需進(jìn)一步完善。
[Abstract]:Tourists are the main body of tourism activities, the object of tourism industry service, to understand its behavior pattern and the influence mechanism of behavior occurrence, will help the planning manager of tourist destination to better understand the tourist's activity process and demand situation.It has important practical significance to optimize scenic area products and improve tourist experience quality.Qingdao is one of the first excellent tourist cities in China. Its tourism industry is developing rapidly, but it is also facing some bottlenecks. According to this, Qingdao Municipal Government has been planning for tourism development in the 12th Five-Year Plan.For the future development of tourism in Qingdao, this paper puts forward the development goal of "three changes" in the aspects of tourism products, tourism growth mode and tourism environment and quality.In view of this, this paper takes the spatio-temporal behavior pattern of Qingdao tourist destination as the research object, attempts to introduce the time-geography research method into the tourist behavior research, and carries on the empirical research foundation to the destination tourist space-time behavior pattern.This paper attempts to explain the driving factors behind tourists' spatial and temporal behavior through the method of online travel records, and then puts forward some suggestions for optimizing Qingdao's tourist destination.In this study, it is found that the tourists of Qingdao tourist destination can be clustered into five types according to the spatial-temporal behavior pattern, which are type 鈪，

本文編號：1708123