本文選題：旅游景區(qū)　切入點：游客滿意度　出處：《江西師范大學》2012年碩士論文

【摘要】：隨著社會的發(fā)展及生活方式的轉變，人們的旅游意識逐漸增強，，對旅游業(yè)也提出新的要求和挑戰(zhàn)。人們已不滿足于單純的觀光游，而追求作為旅游活動的主體參與者融入到旅游活動中。旅游景區(qū)做為旅游目的地開展旅游活動的主體，如何提高游客的滿意度來擴大旅游目的地的客源市場是很重要的內容。如何給游客帶來滿意的體驗需要從游客的角度出發(fā)，提高旅游景區(qū)的實力，注重景區(qū)游客的滿意價值對旅游目的地的戰(zhàn)略發(fā)展和旅游產品推陳出新具有很重要的意義。 本文以廬山旅游景區(qū)為對象做實證研究，結合地理學、旅游學、心理學、模糊數學等多種學科交叉研究，探求旅游者對廬山旅游景區(qū)滿意度程度，并針對實際調研結果，提出提升廬山景區(qū)游客滿意度的對策。本文采用實地問卷調查獲取數據，并結合相關數理統(tǒng)計分析方法進行統(tǒng)計分析。通過數據分析顯示，在整體滿意度分析結果方面，滿意以上的評價占54%（包含滿意和非常滿意），其中受訪者對廬山景區(qū)給予不滿意以下的評價占2.5%（不滿意和非常不滿意），認為廬山景區(qū)一般的評價占43.5%，由此可知，受訪者對廬山景區(qū)整體滿意度評價以滿意為主；從游客的重游意愿來看，以愿意重游為主，占51.8%（包含愿意和非常愿意），不愿意重游占21%（包含不愿意和非常不愿意），27.1%的游客表示一般，此結論與整體滿意度情況相符，以愿意重游廬山為主；從推薦意愿來看，61.6%的游客愿意將廬山推薦給他人（包含愿意和非常愿意），不愿意推薦的占9.6%（包含不愿意和非常不愿意），28.9%的游客表示一般。綜上，大部分游客對廬山之旅是滿意的并愿意重游和推薦給他人。 通過四分圖模型分析，“住宿餐飲購物”落在急需改進的象限內；“基礎設施”落在優(yōu)勢象限內，需極力維持其發(fā)展；“旅游價格”落在可緩沖的象限內，這個象限的因子權重和得分都不高，可緩一步解決；“內部交通”、“旅游資源”落在無需投入過多努力和資源的象限內，該象限內的因子權重低，滿意度高�！奥糜钨Y源”是自然賦予的，景區(qū)只需維持現有風光不受破壞就可得到游客認可。“內部交通”已得到游客認可，而且其權重低，可暫時不用考慮改進。廬山旅游景區(qū)五個滿意度因子得分值排序：旅游資源內部交通基礎設施旅游價格住宿餐飲購物。通過回歸分析五個因子進入回歸方程的順序得出重要程度排序是：住宿餐飲購物＞旅游資源＞基礎設施＞內部交通＞旅游價格。綜合之上，針對廬山景區(qū)游客的滿意度差異情況，為了提升廬山旅游景區(qū)游客滿意度而提出相關對策。
[Abstract]:With the development of society and the change of life style, people's tourism consciousness is gradually strengthened, and new demands and challenges are put forward to tourism.People are not satisfied with the simple sightseeing, but seek to be the main participants of tourism activities into the tourism activities.As the main body of tourism activities, how to improve the satisfaction of tourists to expand the tourist market is very important.How to bring satisfactory experience to tourists needs to improve the strength of tourist attractions from the perspective of tourists, and to pay attention to the value of tourist satisfaction is of great significance to the strategic development of tourist destinations and the promotion of new tourism products.This paper takes Lushan tourist area as the object of empirical research, combining with geography, tourism, psychology, fuzzy mathematics and other disciplines, to explore the satisfaction degree of tourists to Lushan tourist scenic spot, and to the actual results of investigation.The paper puts forward the countermeasures to improve the tourist satisfaction of Lushan scenic spot.This paper adopts the field questionnaire to obtain the data, and carries on the statistical analysis with the correlation mathematical statistics analysis method.Data analysis shows that, in terms of overall satisfaction analysis,The proportion of those who are satisfied is 54 (including satisfied and very satisfied, among them, 2.5% of the respondents are not satisfied with Lushan Scenic area). (dissatisfied and very dissatisfied), the general evaluation of Lushan Scenic area accounts for 43.5%, so we can see that,The respondents were satisfied with the overall satisfaction of Lushan Scenic area, and from the tourists' willingness to revisit, they were willing to revisit.51.8% (including willing and very willing to travel, unwilling to reswim) accounted for 21% (including unwilling and very unwilling to spend 27.1% of tourists expressed general, this conclusion is consistent with the overall satisfaction, mainly willing to visit Lushan;61.6% of tourists are willing to recommend Lushan to others (including willing and very willing, 9.6.To sum up, most tourists are satisfied with Lushan's trip and are willing to revisit and recommend others.Through the analysis of quadrature model, "accommodation, food and beverage shopping" falls in the quadrant that needs to be improved; "infrastructure" falls in the superior quadrant and needs to be maintained vigorously; "tourist price" falls in the buffer quadrant, and "tourist price" falls in the buffer quadrant.The factor weight and score of this quadrant are not high, which can be solved slowly. "Internal traffic" and "tourism resource" fall in the quadrant where no effort and resources need to be put into the quadrant. The factor weight in this quadrant is low and the satisfaction is high.Tourist resources are naturally endowed, and scenic spots can be recognized by tourists only by maintaining their existing scenery intact."Internal traffic" has been approved by tourists, and its weight is low, can not be considered for the time being.The five satisfaction factors of Lushan scenic spot were ranked as follows: tourism resources internal transportation infrastructure tourism price accommodation food shopping.Through regression analysis, the order of the five factors entering the regression equation is as follows: lodging, catering, shopping, tourism resources, infrastructure, internal traffic, tourism price.In order to improve the tourist satisfaction of Lushan Scenic spot, this paper puts forward the relevant countermeasures to improve the tourist satisfaction degree of Lushan Scenic spot.
【學位授予單位】：江西師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592;F224

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