本文選題：DIY　切入點(diǎn)：鄉(xiāng)村旅游　出處：《浙江師范大學(xué)》2013年碩士論文

【摘要】：目前,我國(guó)鄉(xiāng)村旅游的發(fā)展尚不成熟,在旅游產(chǎn)品設(shè)計(jì)方面還處在初步發(fā)展階段,缺乏比較成熟的理論指導(dǎo),缺乏創(chuàng)新設(shè)計(jì)和深度加工；隨著體驗(yàn)經(jīng)濟(jì)時(shí)代的到來,小批量的“柔性生產(chǎn)”取代大規(guī)模生產(chǎn)的“福特主義”已經(jīng)成為一種趨勢(shì),旅游者需要更加個(gè)性化、人性化的消費(fèi)來實(shí)現(xiàn)自我,要求旅游從業(yè)者必須根據(jù)旅游者的個(gè)性化旅游需求設(shè)計(jì)產(chǎn)品；DIY是一個(gè)在20世紀(jì)60年代起源于西方的概念,隨著DIY的風(fēng)靡,它與旅游結(jié)合程度已經(jīng)越來越高,在我國(guó)臺(tái)灣和日本旅游中結(jié)合比較具有代表性,基于DIY的鄉(xiāng)村旅游項(xiàng)目已經(jīng)發(fā)展的比較成功和豐富,只是缺乏系統(tǒng)的梳理、理論構(gòu)建與應(yīng)用開發(fā)。 本文基于以上背景通過對(duì)體驗(yàn)經(jīng)濟(jì)理論、旅游者需求理論、舞臺(tái)真實(shí)理論及暢爽理論等相關(guān)理論的梳理,全面總結(jié)DIY鄉(xiāng)村的特征和變化趨勢(shì),認(rèn)為與城市旅游和景區(qū)旅游相比,鄉(xiāng)村旅游具有資源更豐富、差異性更顯著、可操作成本更低的特點(diǎn),特別適宜進(jìn)行DIY項(xiàng)目開發(fā)。DIY理念和方法的運(yùn)用必然是今后一段時(shí)間里解決國(guó)內(nèi)鄉(xiāng)村旅游低水平同質(zhì)競(jìng)爭(zhēng)的重要手段,對(duì)全面提升鄉(xiāng)村旅游的品質(zhì)和價(jià)值具有重要意義。論文創(chuàng)新得出了以下成果： (1)在對(duì)相關(guān)概念的理解和研究綜述基礎(chǔ)上,提出了全新的DIY的“3D”理論體系。DIY在經(jīng)歷了1D時(shí)代(Do It Yourself)和2D時(shí)代(Design It Yourself)發(fā)展后,走進(jìn)了3D時(shí)代,可以全新詮釋為"Discover It Yourself"。可以從三個(gè)層面來理解DIY：第一個(gè)層面,從游客主體上看,DIY是指兼具自助、創(chuàng)意及發(fā)現(xiàn)的行為活動(dòng)；第二個(gè)層面,從客體產(chǎn)品上看,DIY表達(dá)的是體驗(yàn)、教育及展示功能；第三個(gè)層面,從根本需求上看,DIY突出強(qiáng)調(diào)的則是多元化及個(gè)性化。 (2)在鄉(xiāng)村旅游項(xiàng)目開發(fā)時(shí)融合DIY的“3D”理論體系,開發(fā)DIY的旅游體系。分別從風(fēng)景游賞、接待服務(wù)及基礎(chǔ)設(shè)施三個(gè)系統(tǒng)入手,每個(gè)項(xiàng)目基于DIY的“3D”理論分別開發(fā)為自助系統(tǒng)、創(chuàng)意系統(tǒng)及發(fā)現(xiàn)系統(tǒng),體現(xiàn)了DIY的體驗(yàn)、教育和展示游客的多元化及個(gè)性化需求。 (3)在鄉(xiāng)村旅游產(chǎn)品設(shè)計(jì)時(shí)融合DIY的“3D”理論體系,設(shè)計(jì)DIY鄉(xiāng)村旅游產(chǎn)品庫。根據(jù)資源、市場(chǎng)需求及游客感知等不同要素,對(duì)鄉(xiāng)村旅游DIY產(chǎn)品分類設(shè)計(jì),通過對(duì)典型DIY鄉(xiāng)村旅游產(chǎn)品的剖析,理解DIY理念與鄉(xiāng)村旅游的重要應(yīng)用價(jià)值。
[Abstract]:At present, the development of rural tourism in our country is not mature, the tourism product design is still in the initial stage of development, lack of more mature theoretical guidance, lack of innovative design and in-depth processing; with the arrival of the era of experience economy,"flexible production" in small quantities has become a trend to replace "Ford Doctrine" in mass production. Tourists need more personalized and humane consumption to realize themselves.Requiring tourism practitioners to design products according to tourists' individualized tourism needs is a concept that originated in the West in the 1960s. With the popularity of DIY, the degree of integration with tourism has become more and more high.The combination of tourism in Taiwan and Japan is representative. The rural tourism project based on DIY has been developed successfully and richly, but it is lack of systematic combing, theoretical construction and application development.Based on the above background, this paper summarizes the characteristics and trends of DIY villages by combing the experience economy theory, tourist demand theory, stage reality theory and relaxed theory, and thinks that compared with urban tourism and scenic spot tourism,Rural tourism is characterized by richer resources, more significant differences and lower operational costs.Especially suitable for DIY project development. DIY concept and method is an important means to solve the low level homogeneity competition of rural tourism in the future. It is of great significance to improve the quality and value of rural tourism in an all-round way.The paper has obtained the following results:1) on the basis of understanding and summarizing the related concepts, this paper puts forward a new "3D" theory system of DIY. After going through the development of "do it yourself" and 2D era Design it yourself), it enters the 3D era and can be interpreted as "Discover it Yourself".We can understand DIYY from three aspects: the first level, from the tourist subject, DIY refers to both self-help, creativity and discovery of the behavior activities, the second level, from the object products of DIY is the expression of experience, education and display function;The third level, from the point of view of the fundamental needs of DIY is the highlight of diversification and individuation.2) integrating DIY's "3D" theory system and developing DIY's tourism system in the development of rural tourism project.Each project is developed into self-help system, creative system and discovery system based on "3D" theory of DIY, which embodies the experience of DIY.Educate and showcase the diverse and personalized needs of tourists.3) integrating DIY's "3D" theory system to design the DIY rural tourism product library in the design of rural tourism products.According to the different factors such as resources, market demand and tourists' perception, the classification design of DIY products of rural tourism is analyzed, and the important application value of DIY concept and rural tourism is understood through the analysis of typical DIY rural tourism products.
【學(xué)位授予單位】：浙江師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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