本文選題：通州新城　切入點：旅游產(chǎn)業(yè)定位　出處：《北京林業(yè)大學(xué)》2012年碩士論文

【摘要】：近幾年來,旅游業(yè)已經(jīng)成為當(dāng)今世界上的重要產(chǎn)業(yè),我國的旅游產(chǎn)業(yè)也得到了快速的發(fā)展,成為世界上旅游業(yè)發(fā)展速度最快的國家之一。在全國旅游業(yè)蓬勃發(fā)展的今天,作為首都,全國政治、經(jīng)濟、文化中心的北京來說,同樣面臨著巨大的挑戰(zhàn)。北京城中心及近郊區(qū)在前幾年一直是政府開發(fā)的重點,目前人口已接近飽和,旅游產(chǎn)業(yè)已擁有相當(dāng)成熟的定位和較為規(guī)范的制度,加之文化因素和政治因素的制約,在這些城區(qū)再大力發(fā)展旅游產(chǎn)業(yè),前景并不樂觀。所以,正當(dāng)北京提出建設(shè)世界城市的戰(zhàn)略目標(biāo)之際,通州作為北京的重要組成部分,也站在了新的歷史起點上,集中力量將通州打造成與首都發(fā)展需求相適應(yīng)的現(xiàn)代化新城。這也就意味著北京的旅游開發(fā)建設(shè)也將要站在新的制高點上,將以全新的思路和眼光打造出與新城定位相吻合的旅游產(chǎn)業(yè)——現(xiàn)代休閑旅游。 本文從國內(nèi)外旅游業(yè)快速發(fā)展的大背景出發(fā),結(jié)合通州新城旅游發(fā)展的實際,運用公共關(guān)系學(xué)等學(xué)科的基本知識和方法,多方面、全方位的對通州現(xiàn)狀做了深入的分析。 本文共分為4章,論述了如下幾個方面的內(nèi)容： 對旅游、旅游產(chǎn)業(yè)、傳統(tǒng)旅游資源和非傳統(tǒng)旅游資源的概念做了詳細(xì)的梳理,作為后續(xù)論證的理論基礎(chǔ)。 對北京市主要區(qū)縣旅游產(chǎn)業(yè)的發(fā)展現(xiàn)狀做了具體分析,并將目前北京市旅游產(chǎn)業(yè)發(fā)展過程中出現(xiàn)的問題進(jìn)行歸納,再結(jié)合通州的現(xiàn)狀分析,將通州的旅游產(chǎn)業(yè)定位為現(xiàn)代休閑旅游。 通過介紹現(xiàn)代休閑旅游城市的特點,并針對通州現(xiàn)有的情況進(jìn)行SWOT分析法,全面的闡述了通州的優(yōu)勢、劣勢及所要面臨的機遇和挑戰(zhàn),確定通州發(fā)展現(xiàn)代休閑旅游的可行性。結(jié)合國內(nèi)外典型休閑旅游城市發(fā)展的經(jīng)驗,為通州旅游產(chǎn)業(yè)的開發(fā)起到一定的借鑒和啟示作用。 最后,在前文論述的基礎(chǔ)上提出通州新城發(fā)展現(xiàn)代休閑旅游應(yīng)遵循的原則,并根據(jù)通州新城的建設(shè)規(guī)劃提出更有針對性和可行性的開發(fā)策略以供決策者參考。
[Abstract]:In recent years, tourism has become an important industry in the world. The tourism industry of our country has also been developed rapidly, and has become one of the fastest developing countries in the world.With the booming tourism industry, Beijing, as the capital, political, economic and cultural center of the country, also faces great challenges.The center and suburbs of Beijing have been the focus of government development in the past few years. At present, the population is nearly saturated, the tourism industry has a fairly mature orientation and a more standardized system, coupled with the constraints of cultural and political factors.In these urban areas to vigorously develop the tourism industry, the prospects are not optimistic.Therefore, as an important part of Beijing, Tongzhou, as an important part of Beijing, also stands on the new historical starting point, concentrating its efforts to build Tongzhou into a modern new city in accordance with the development needs of the capital.This means that Beijing's tourism development and construction will also stand on a new commanding height, and will create a tourism industry in line with the positioning of the new city-modern leisure tourism.Based on the background of the rapid development of tourism at home and abroad, combined with the reality of tourism development in Tongzhou New Town, this paper makes a thorough analysis of the present situation of Tongzhou in all aspects by using the basic knowledge and methods of public relations and other disciplines.This paper is divided into four chapters, and discusses the following aspects:The concepts of tourism, tourism industry, traditional tourism resources and non-traditional tourism resources are combed in detail as the theoretical basis of subsequent argumentation.This paper makes a concrete analysis of the present situation of tourism industry in major districts and counties of Beijing, and sums up the problems in the process of development of tourism industry in Beijing at present, and then analyzes the present situation of Tongzhou.The tourism industry of Tongzhou is positioned as modern leisure tourism.By introducing the characteristics of modern leisure tourism city and applying SWOT analysis to the existing situation of Tongzhou, this paper comprehensively expounds the strengths, weaknesses, opportunities and challenges of Tongzhou, and determines the feasibility of developing modern leisure tourism in Tongzhou.Combined with the experience of the development of typical leisure tourism cities at home and abroad, it can be used for reference and enlightenment for the development of tourism industry in Tongzhou.Finally, on the basis of the previous discussion, this paper puts forward the principles to be followed in the development of modern leisure tourism in Tongzhou New Town, and puts forward more targeted and feasible development strategies for decision makers according to the construction plan of Tongzhou New Town.
【學(xué)位授予單位】：北京林業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 景慶虹;中國公共關(guān)系現(xiàn)狀解析及對策[J];北京林業(yè)大學(xué)學(xué)報(社會科學(xué)版);2002年04期

2 王兆峰;;信息化與旅游產(chǎn)業(yè)發(fā)展[J];商業(yè)研究;2011年03期

3 吳偉;代琦;;國外城市品牌定位方法述要[J];城市問題;2010年04期

4 劉蕾;王曉云;;我國城市旅游研究概述與啟示[J];桂林旅游高等�？茖W(xué)校學(xué)報;2008年01期

5 鄭四渭;貝勇斌;;國外城市文化旅游研究:基于旅游吸引力視角的一個文獻(xiàn)綜述[J];旅游論壇;2009年01期

6 貢保南杰;北京郊區(qū)旅游業(yè)發(fā)展戰(zhàn)略——北京旅游圈帶研究[J];北京第二外國語學(xué)院學(xué)報;2004年01期

7 楊新軍,祁黃雄;城市旅游開發(fā)與旅游業(yè)可持續(xù)發(fā)展──以深圳市為例[J];經(jīng)濟地理;1998年04期

8 郭魯芳;國外休閑經(jīng)濟研究的歷史與進(jìn)展[J];經(jīng)濟學(xué)家;2004年04期

9 冉斌;我國休閑旅游發(fā)展趨勢及制度創(chuàng)新思考[J];經(jīng)濟縱橫;2004年02期

10 張勇;;傳承文脈 弘揚特色 打造民族區(qū)域文化品牌——以常州為例試論古運河的保護(hù)開發(fā)利用[J];江蘇水利;2008年01期

相關(guān)碩士學(xué)位論文 前1條

1 崔元琪;上海市創(chuàng)意產(chǎn)業(yè)的空間集聚研究[D];上海師范大學(xué);2008年

，

本文編號：1696890