本文選題：景區(qū)　切入點(diǎn)：免費(fèi)開放　出處：《西安外國語大學(xué)》2013年碩士論文

【摘要】：2010年國家四部委聯(lián)合發(fā)布了《關(guān)于全國博物館、紀(jì)念館免費(fèi)開放的通知》后，全國各地的博物館、紀(jì)念館相繼免費(fèi)向游客開放，為紅色旅游景區(qū)免費(fèi)開收制度改革提供了契機(jī)。 紅色旅游景區(qū)在免費(fèi)開放后，游客多了，人氣旺了，但同時也出現(xiàn)了游客爆棚，資源破壞嚴(yán)重；收入減少，管理力度加大；發(fā)展動力不足，服務(wù)質(zhì)量下降；游客結(jié)構(gòu)改變，景區(qū)邊緣化等一系列的問題。 本文章綜合運(yùn)用旅游學(xué)、經(jīng)濟(jì)學(xué)、市場營銷學(xué)、管理學(xué)等學(xué)科的相關(guān)理論知識，在大量調(diào)研延安紅色旅游的基礎(chǔ)上，從延安紅色旅游的現(xiàn)狀入手，分析了延安紅色旅游景區(qū)免費(fèi)開放后出現(xiàn)的問題，并總結(jié)了井岡山紅色旅游免費(fèi)開放后成功經(jīng)驗，創(chuàng)造性的提出適合本地區(qū)紅色旅游發(fā)展的新渠道與動力。試圖從延安旅游產(chǎn)業(yè)鏈的支鏈出發(fā)，橫向挖掘其再發(fā)展的潛力。并且對政府政策提出建議，望從政策上予以支持。在經(jīng)濟(jì)收益上爭取從多渠道、多方法、多形式上創(chuàng)利。并且總結(jié)出了紅色旅游發(fā)展新出路，即以管理體制為內(nèi)部驅(qū)動力；產(chǎn)品結(jié)構(gòu)作為核心要載與內(nèi)部實力；政府政策與產(chǎn)業(yè)鏈協(xié)調(diào)發(fā)展作為外部保障的發(fā)展模式。積極拓嚨融資渠道；結(jié)合資源優(yōu)勢，整合旅游產(chǎn)品來實現(xiàn)綜合效益，并建立相應(yīng)的保障機(jī)制，如簡化管理體制、加快相關(guān)法律法規(guī)出臺，，加強(qiáng)管理體制力度，完善門票定價機(jī)制等。
[Abstract]:After the "notice on the National Museum, the Free opening of the Memorial Hall" was jointly issued by the four ministries in 2010, museums and memorials throughout the country were opened free to tourists one after another, which provided an opportunity for the reform of the free opening and closing system of red tourist attractions. After the free opening of the Red Tourism Scenic area, the tourists became more and more popular, but at the same time, there was also a huge explosion of tourists, serious destruction of resources; reduced income and increased management; insufficient power for development and decline in service quality; and changes in tourist structure. A series of problems such as the marginalization of scenic spots. This article synthetically uses the related theoretical knowledge of tourism, economics, marketing, management and so on, on the basis of a large number of research on Yan'an red tourism, starting with the present situation of Yan'an red tourism. This paper analyzes the problems existing after the free opening of the red tourist attractions in Yan'an, and summarizes the successful experiences after the free opening of the red tourism in Jinggang Mountain. Creatively put forward the new channel and motive force suitable for the development of red tourism in this area. From the branch chain of Yan'an tourism industry chain, try to tap the potential of its re-development horizontally, and put forward some suggestions to the government policy. Hope from the policy to support. In the economic benefits from the multi-channel, multi-method, multi-form, and summed up a new way out of the development of red tourism, that is, the management system as the internal driving force; Product structure as the core and internal strength; coordinated development of government policy and industry chain as the development mode of external guarantee; actively expanding the financing channels; integrating tourism products to achieve comprehensive benefits, combined with resource advantages, And set up the corresponding safeguard mechanism, such as simplifying the management system, speeding up the introduction of the relevant laws and regulations, strengthening the management system, perfecting the ticket pricing mechanism and so on.
【學(xué)位授予單位】：西安外國語大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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本文編號：1684773