本文選題：游客滿(mǎn)意度　切入點(diǎn)：測(cè)評(píng)指標(biāo)體系　出處：《福建師范大學(xué)》2012年碩士論文

【摘要】：游客滿(mǎn)意度是衡量旅游景區(qū)經(jīng)營(yíng)與管理成敗的關(guān)鍵。只有不斷提升游客滿(mǎn)意度,才能使旅游目的地在激烈的市場(chǎng)競(jìng)爭(zhēng)中保持持續(xù)穩(wěn)定發(fā)展,永立不敗之地。在廣泛參考國(guó)內(nèi)外相關(guān)研究的基礎(chǔ)上,從吃、住、行、游、購(gòu)、娛和服務(wù)7個(gè)方面選擇23個(gè)評(píng)價(jià)因子,構(gòu)建了一套游客滿(mǎn)意度評(píng)價(jià)指標(biāo)體系,并利用之對(duì)457位到福建寧德世界地質(zhì)公園的主要景區(qū)之一——白水洋景區(qū)旅游的游客進(jìn)行實(shí)證研究。層次分析和模糊綜合評(píng)判表明,游客對(duì)景區(qū)旅游產(chǎn)品與服務(wù)的總體評(píng)價(jià)為基本滿(mǎn)意,游客對(duì)各因素的滿(mǎn)意程度從高到底依次是：資源、娛樂(lè)、食物、購(gòu)物、交通、服務(wù)、住宿。T檢驗(yàn)和單因素方差分析表明,不同人口學(xué)特征的游客對(duì)景區(qū)的滿(mǎn)意度部分存在顯著差異。針對(duì)本項(xiàng)研究結(jié)果,本文對(duì)福建寧德世界地質(zhì)公園白水洋景區(qū)的合理經(jīng)營(yíng)與管理提出若干對(duì)策建議。
[Abstract]:Tourist satisfaction is the key to measure the success or failure of the management and management of tourist attractions. Only by continuously improving tourist satisfaction can the tourist destination maintain a sustained and stable development in the fierce market competition. On the basis of extensive reference to relevant research at home and abroad, 23 evaluation factors are selected from 7 aspects of eating, living, traveling, shopping, entertainment and service, and a set of evaluation index system of tourist satisfaction is constructed. An empirical study of 457 tourists to one of the main scenic spots of Ningde World Geopark in Fujian Province, the White Water Ocean Scenic spot, has been carried out. The analytic hierarchy process and fuzzy comprehensive evaluation show that, The overall evaluation of tourist products and services of scenic spots is basically satisfactory. The degree of satisfaction of tourists to various factors is: resources, entertainment, food, shopping, transportation, service, accommodation. T test and single factor variance analysis. According to the results of this study, this paper puts forward some countermeasures and suggestions for the rational management and management of Baishuiyang Scenic spot in Ningde World Geopark, Fujian Province.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F592.7;F224

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相關(guān)期刊論文 前10條

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本文編號(hào)：1653567