本文選題：旅游競爭力　切入點：地質(zhì)公園　出處：《廣西師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游業(yè)目前在我國發(fā)展迅猛,據(jù)UNWTO(聯(lián)合國世界旅游組織)最新統(tǒng)計,2010年全世界旅游者人次達(dá)到9.35億,同2009年相比增長了近7%。此外,UNWTO預(yù)測,2011年國際旅游者人次將繼續(xù)增長,增幅在4%到5%之間。旅游業(yè)作為朝陽產(chǎn)業(yè),我國各級政府也大力支持各地開展旅游活動。隨著各地積極開發(fā)旅游和旅游活動開展,旅游景區(qū)數(shù)量和類型也隨之增加。因此,旅游景區(qū)之間的競爭也相應(yīng)加劇。地質(zhì)公園作為特殊類型景區(qū),在國內(nèi)開展旅游雖起步較晚,但發(fā)展速度顯著,旅游人數(shù)也在不斷攀升。截至2011年底,我國共有世界級地質(zhì)公園26處,占有量居世界第一位。在這樣的大環(huán)境下,地質(zhì)公園景區(qū)如何保持自身旅游競爭力來應(yīng)對旅游業(yè)的快速發(fā)展和同類型景區(qū)的挑戰(zhàn),最終實現(xiàn)良好發(fā)展目標(biāo),成為學(xué)術(shù)界亟待研究的課題。 對于地質(zhì)公園旅游競爭力研究需要從建立評價指標(biāo)體系入手,但到目前為止,運用定量方法對地質(zhì)公園旅游競爭力進(jìn)行研究的文獻(xiàn)卻微乎其微。鑒于此,本文在對競爭力和地質(zhì)公園文獻(xiàn)進(jìn)行查閱和整理的基礎(chǔ)上,通過建立塔形模型和評價指標(biāo)構(gòu)建的八大原則初步構(gòu)建了地質(zhì)公園旅游競爭力評價指標(biāo)體系。指標(biāo)體系包括絕對競爭力、相對競爭力和差異競爭力三個方面。其中,絕對競爭力包括旅游資源、區(qū)位、政策法規(guī)、形象和文化因素；相對競爭力包括交通、市場結(jié)構(gòu)、新景區(qū)景點開發(fā)、住宿、購物、旅游環(huán)境和餐飲及娛樂七個方面；差異競爭力則由旅游產(chǎn)品差異和組織結(jié)構(gòu)差異兩部分組成。將建立的指標(biāo)體系通過ANP法找出各指標(biāo)之間的相互作用關(guān)系,形成地質(zhì)公園旅游競爭力ANP評價網(wǎng)絡(luò)模型,然后利用專業(yè)的超級決策軟件計算出各指標(biāo)權(quán)重。為驗證ANP評價模型的科學(xué)性以及合理性,以雁蕩山世界地質(zhì)公園為主要研究對象,并以黃山、廬山和泰寧世界地質(zhì)公園作為其比較研究對象,對地質(zhì)公園旅游競爭力進(jìn)行實證研究。 文章的主要結(jié)論概括如下： (1)構(gòu)建了地質(zhì)公園旅游競爭力評價指標(biāo)體系 依據(jù)指標(biāo)體系構(gòu)建原則,根據(jù)塔形模型構(gòu)建了地質(zhì)公園旅游競爭力評價指標(biāo)體系。該體系包括一個決策目標(biāo),即地質(zhì)公園旅游競爭力。3個二級指標(biāo),分別是：絕對競爭力、相對競爭力和差異競爭力。14個三級指標(biāo),依次是：旅游資源、區(qū)位、政策法規(guī)、形象、文化、交通、市場結(jié)構(gòu)、新景區(qū)景點開發(fā)、住宿、購物、旅游環(huán)境、餐飲及娛樂、旅游產(chǎn)品差異和企業(yè)組織結(jié)構(gòu)差異。14個三級指標(biāo)下還有36個衡量指標(biāo)。 (2)建立了地質(zhì)公園旅游競爭力ANP評價模型 在建立地質(zhì)公園旅游競爭力評價指標(biāo)體系后,考慮到指標(biāo)之間的相互作用和反饋關(guān)系,設(shè)計問卷發(fā)放給專家以進(jìn)一步明確各指標(biāo)間相互關(guān)系,最終建立ANP評價模型。 (3)選取我國四個世界地質(zhì)公園進(jìn)行實證研究 本文意在找出雁蕩山地質(zhì)公園旅游競爭力提升方法,因此,除了選取浙江雁蕩山為實證研究對象,還選取了三個同屬華東區(qū)的世界地質(zhì)公園作為雁蕩山的比較研究對象,以期找出雁蕩山同其他地質(zhì)公園相比發(fā)展旅游的不足之處。 (4)提出了雁蕩山世界地質(zhì)公園提升旅游競爭力的建議和措施 根據(jù)前文研究,找到了影響浙江雁蕩山地質(zhì)公園旅游發(fā)展的六大關(guān)鍵因素,分別是形象、文化、住宿、購物和組織結(jié)構(gòu)差異。據(jù)此,提出了強化景區(qū)品牌形象與營銷、豐富酒店類型,提高入住率、提升購物服務(wù)、建設(shè)娛樂休閑區(qū)、明確管理部門職能五大建議以及相應(yīng)的具體措施。 文章的可能創(chuàng)新之處： (1)選題較新。競爭力研究方向目前已較為成熟,但研究載體涉及到地質(zhì)公園景區(qū)的文章還是較少。 (2)采用ANP法研究地質(zhì)公園旅游競爭力。目前旅游競爭力評價主要的運用AHP法,ANP法在旅游競爭力研究中還運用的極少。文章選用ANP法研究旅游競爭力,提高了文章的科學(xué)性和合理性。
[Abstract]:The tourism industry is developing rapidly in our country, according to UNWTO (World Tourism Organization of the United Nations) the latest statistics, in 2010 the world tourists reached 935 million, compared with 2009 growth of nearly 7%. in addition, UNWTO predicts that in 2011 the international tourists will continue to grow by 4% to 5% between the tourism industry as a sunrise industry. Also, our government vigorously support the country to carry out tourism activities. With the development of tourism and tourism around the active activities, the number and type of tourist attractions is increasing. Therefore, the competition between tourist attractions also intensified. The corresponding geological park as a special type of tourism scenic spots, although started late in China, but the development speed is significant, tourism the number is rising. As of the end of 2011, China had the world geological park in 26, volume ranks first in the world. In this environment, how to maintain self Geopark To cope with the rapid development of tourism and the challenge of the same type of scenic spots, the competitiveness of the body is a subject to be studied in the academic circle.
Study on geopark tourism competitiveness need to start from the establishment of evaluation index system, but so far, the use of quantitative methods to study geopark tourism competitiveness of the literature is very little. In view of this, based on the review and analysis of competitiveness and geological park literature, through eight principles of establishing pyramid model and evaluation to construct the initial evaluation index system of geopark tourism competitiveness. The index system includes absolute competitiveness, competitiveness and relative differences in competitiveness three aspects. Among them, the absolute competitiveness including tourism resources, location, policies and regulations, image and cultural factors; the relative competitiveness including transportation, market structure, development of new scenic spots, accommodation, shopping, seven tourism environment and catering and entertainment; difference competitive tourism products by difference and structure difference of two parts. The index system will be established. Through the ANP method to find out the interaction between the indicators, the formation of geopark tourism competitiveness evaluation of ANP network model, then calculate the weight of each index by super decision software. To verify the ANP evaluation model is scientific and reasonable, the Yandang Mountain World Geological Park as the main research object. In Mount Huangshan, Mount Lu and Taining World Geological Park as the research object, carries on the empirical research of geopark tourism competitiveness.
The main conclusions of the article are as follows:
(1) constructing the evaluation index system of the tourism competitiveness of the Geopark
According to the principle of establishing the index system according to the pyramid model to construct the evaluation index system of geopark tourism competitiveness. The system includes a decision goal, namely the geopark tourism competitiveness.3 two indicators, namely: absolute competitiveness, relative competitiveness and difference competitive.14 three indicators are: tourism resources, location, policy regulations, image, culture, transportation, market structure, development of new scenic spots, accommodation, shopping, tourism, catering and entertainment, tourism product differentiation and organizational structure difference of.14 level three indexes and 36 indexes.
(2) establishing the ANP evaluation model of the tourism competitiveness of Geopark
After establishing the evaluation index system of tourism competitiveness of geopark, taking into account the interaction and feedback relationship among indicators, a questionnaire is sent to experts to further clarify the relationship between indicators, and ultimately establish ANP evaluation model.
(3) an empirical study of four world geoparks in China
This paper aims to find out the Yandang Mountain geological park tourism competitiveness, therefore, in addition to selecting Yandang Mountain in Zhejiang as the research object, selected the world geological park three belong to the eastern region of Yandang Mountain as the research object, in order to find out with other geological park Yandang inadequate compared to the development of tourism.
(4) suggestions and measures are put forward to improve the tourism competitiveness of Yandang Mountain World Geopark
According to the above research, we find six key factors affecting the Zhejiang Yandang Mountain geological park tourism development, namely image, culture, accommodation, shopping and organizational structure difference. Accordingly, put forward to strengthen the brand image and marketing, rich hotel type, improve occupancy rate, enhance the construction of shopping, entertainment and leisure area, clear management the function of the five suggestions and corresponding measures.
The possible innovations of the article are as follows:
(1) the topic is relatively new. The research direction of competitiveness is now more mature, but there are still fewer articles on the research carrier involving the Geopark scenic spots.
(2) using ANP method to study the competitiveness of geopark tourism. At present, the evaluation of tourism competitiveness mainly uses AHP method, and ANP method still has few applications in the study of tourism competitiveness. The article chooses ANP method to study the competitiveness of tourism, improving the scientificity and rationality of the article.

【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592;F224

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