本文選題：體驗經(jīng)濟(jì)　切入點：大連　出處：《遼寧師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著體驗經(jīng)濟(jì)時代的來臨以及海濱旅游業(yè)的迅速發(fā)展，海濱旅游地的競爭變得日益激烈。要想在激烈的海濱旅游競爭當(dāng)中取得優(yōu)勢，努力提高游客海濱旅游體驗質(zhì)量就顯得格外重要。 本研究以擁有東北地區(qū)最佳海濱旅游景觀的大連為研究對象，通過實證研究來分析游客在大連的海濱旅游體驗質(zhì)量。主要采用田野工作法及訪談法，并在此基礎(chǔ)上結(jié)合專家意見設(shè)計問卷。使用SPSS15.0及EXCEL統(tǒng)計軟件，對調(diào)查的數(shù)據(jù)進(jìn)行描述性統(tǒng)計分析、因子分析、方差分析等分析。研究結(jié)果發(fā)現(xiàn)，影響游客海濱旅游體驗質(zhì)量的四大因素，分別為“供給及接待狀況”、“環(huán)境與氛圍”、“相關(guān)人員的服務(wù)水平及言行舉止”、“個人自身因素”。通過采用單因素方差分析對不同游客個體屬性的海濱旅游體驗質(zhì)量進(jìn)行差異特征研究，，并采用配對樣本T檢驗，對游客所認(rèn)為的影響其海濱旅游重要性與實際旅游體驗質(zhì)量滿意度的差距進(jìn)行分析，得出“海濱及周邊環(huán)境整潔干凈”、“能體驗到海濱旅游的浪漫氣息”、“海濱旅游地接待設(shè)施設(shè)備（如廁所、通訊等）完善”、“餐飲價格實惠”、“交通的舒適便捷度”、“海濱旅游景區(qū)景點價格合理”以及“游客數(shù)量適當(dāng)、景區(qū)不擁擠”，這七大指標(biāo)均值差距較大。使用EXCEL軟件對游客的海濱旅游體驗質(zhì)量總體評價進(jìn)行分析，得出游客在大連海濱旅游體驗質(zhì)量雖總體滿意度較好，但重游率較低。 最后，本論文結(jié)合實證研究結(jié)論，提出大連可適當(dāng)?shù)母鶕?jù)游客需求調(diào)整景區(qū)景點及其餐飲價格，重視完善海濱及周邊環(huán)境，加強(qiáng)海濱旅游景區(qū)景點接待設(shè)施的改善，進(jìn)一步改善大連旅游交通的擁擠狀況；加強(qiáng)大連海濱環(huán)境與氛圍的營造，要進(jìn)一步加強(qiáng)對大連相關(guān)服務(wù)人員其服務(wù)水平及言行舉止的教育培訓(xùn)；要根據(jù)各細(xì)分市場的特征來設(shè)計個性化海濱旅游產(chǎn)品，通過提煉鮮明的體驗主題、深入挖掘海濱旅游文化內(nèi)涵、深化體驗設(shè)計細(xì)節(jié)，努力為游客營造體驗氛圍和情境等的相關(guān)建議，來提高游客在大連的海濱旅游體驗質(zhì)量，提高游客的重游率，以應(yīng)對體驗經(jīng)濟(jì)時代的挑戰(zhàn)。
[Abstract]:With the advent of the era of experience economy and the rapid development of seaside tourism, the competition of seaside tourist destinations has become increasingly fierce. Efforts to improve the quality of tourist seaside tourism experience is particularly important. This study takes Dalian, which has the best seaside tourist landscape in Northeast China, as the research object, and analyzes the experience quality of tourists in Dalian through empirical research, mainly using field work method and interview method. On the basis of this, the questionnaire is designed with expert opinion. The descriptive statistical analysis, factor analysis, variance analysis and so on are carried out by using SPSS15.0 and EXCEL statistical software. Four factors that affect the quality of tourists' seaside tourism experience, They are "supply and reception", "environment and atmosphere", "service level and behavior of related personnel", "personal factors". The quality of seaside tourism experience with different individual attributes is analyzed by single factor analysis of variance (ANOVA). A study on the characteristics of Row difference, Using paired sample T test, this paper analyzes the difference between the importance of seaside tourism and the satisfaction degree of actual tourism experience, which is considered by tourists. "the seaside and its surroundings are clean and tidy", "can experience the romantic flavor of seaside tourism", "seaside tourist destination reception facilities (such as toilets, "perfect", "meal price is affordable", "comfort and convenience of traffic", "reasonable price of seaside scenic spots" and "appropriate number of tourists", The EXCEL software is used to analyze the overall evaluation of the quality of tourists' seaside tourism experience, and it is concluded that the overall satisfaction of tourists in Dalian seaside tourism experience quality is good, but the rate of revisiting is low. Finally, this paper combines the empirical research conclusion, proposes that Dalian can adjust the scenic spot and its dining price appropriately according to the tourist demand, attach importance to perfecting the seaside and surrounding environment, and strengthen the improvement of the reception facilities of the seaside scenic spot. To further improve the traffic congestion in Dalian, to strengthen the environment and atmosphere of Dalian seaside, to further strengthen the service level and behavior of Dalian related service personnel education and training; Individualized seaside tourism products should be designed according to the characteristics of each subdivision market. By refining distinct experience themes, the cultural connotation of seaside tourism should be deeply excavated, and the details of experience design should be deepened. In order to improve the quality of tourist's seaside tourism experience and to improve the tourist's revisiting rate in order to meet the challenge of the era of experience economy, this paper makes great efforts to create the experience atmosphere and situation for tourists and other related suggestions to improve the quality of tourist's seaside tourism experience in Dalian.
【學(xué)位授予單位】：遼寧師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 汪惠萍;王玉玲;;鄉(xiāng)村旅游體驗質(zhì)量實證研究[J];安徽農(nóng)學(xué)通報(上半月刊);2011年07期

2 白凱;馬耀峰;李天順;;旅游目的地游客體驗質(zhì)量評價性研究——以北京入境游客為例[J];北京社會科學(xué);2006年05期

3 安桃艷;;旅游體驗質(zhì)量影響因素及管理對策研究[J];赤峰學(xué)院學(xué)報(自然科學(xué)版);2009年06期

4 吳麗霞;趙現(xiàn)紅;;旅華外國游客旅游體驗質(zhì)量評價實證研究[J];地理與地理信息科學(xué);2007年03期

5 蘇勤;旅游者類型及其體驗質(zhì)量研究——以周莊為例[J];地理科學(xué);2004年04期

6 陳煥炯;李翠文;;旅游體驗質(zhì)量的測度方法構(gòu)建[J];北方經(jīng)貿(mào);2007年09期

7 余建輝,張健華;自然旅游景區(qū)游客旅游體驗管理初探[J];桂林旅游高等�？茖W(xué)校學(xué)報;2005年01期

8 李曉琴;;旅游體驗影響因素與動態(tài)模型的建立[J];桂林旅游高等�？茖W(xué)校學(xué)報;2006年05期

9 柴壽升,嚴(yán)冬平;濱海旅游發(fā)展現(xiàn)狀及對策思索[J];海岸工程;2002年01期

10 劉冬雁,劉蘭;我國濱海旅游資源的開發(fā)與管理[J];海岸工程;2002年02期

本文編號：1643727