本文選題：民俗文化　切入點(diǎn)：旅游產(chǎn)品　出處：《華僑大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著我國旅游業(yè)的快速發(fā)展，我國旅游產(chǎn)品不斷轉(zhuǎn)型升級,逐步由觀光型轉(zhuǎn)向體驗、度假型，旅游者的需求也由自然風(fēng)光逐步轉(zhuǎn)向旅游地的民俗文化、風(fēng)土人情，更追求精神文化的享受和滿足。于此同時，隨著海峽兩岸交流合作逐漸常態(tài)化，閩臺旅游合作也進(jìn)入了一個快速發(fā)展階段。閩臺兩岸文化同根同源，在方言、民間工藝、戲曲音樂等方面仍保留著濃郁的閩臺文化特色，閩臺民俗文化旅游產(chǎn)品的市場需求、開發(fā)特點(diǎn)等具有較高的研究價值。但目前，閩臺兩岸相關(guān)研究主要集中在政治歷史和區(qū)域經(jīng)濟(jì)合作方面，閩臺民俗文化旅游方面的研究相對缺乏。因此，筆者認(rèn)為，相互比較借鑒兩岸民俗文化旅游產(chǎn)品，將有助于閩臺民俗文化的發(fā)揚(yáng)、傳承和閩臺民俗文化旅游的健康快速發(fā)展。 首先，本文通過查閱大量文獻(xiàn)資料，對研究相關(guān)概念進(jìn)行界定，并對國內(nèi)外文化旅游、文化旅游產(chǎn)品開發(fā)相關(guān)研究現(xiàn)狀進(jìn)行梳理，找出了研究方向及其必要性。 其次，通過比較分析的方法，對閩臺民俗文化旅游發(fā)現(xiàn)現(xiàn)狀進(jìn)行分析，并分別從閩臺民俗文化旅游資源條件、產(chǎn)品構(gòu)成分類、產(chǎn)品市場地位、產(chǎn)品特色創(chuàng)新以及開發(fā)營銷五大方面進(jìn)行了系統(tǒng)的比較分析。 最后，對本文研究進(jìn)行歸納總結(jié)，根據(jù)比較研究的結(jié)論，借鑒臺灣民俗文化旅游產(chǎn)品開發(fā)的成功經(jīng)驗，對福建民俗文化旅游產(chǎn)品開發(fā)提出了建議，，以期為福建民俗文化旅游產(chǎn)品的科學(xué)開發(fā)及福建民俗文化的可持續(xù)發(fā)展提供一定的借鑒。 本研究最后指出了研究的創(chuàng)新和不足，并對閩臺民俗文化旅游產(chǎn)品研究做了進(jìn)一步展望。
[Abstract]:With the rapid development of tourism in our country, the tourism products of our country are constantly transformed and upgraded, gradually from the sightseeing type to the experience, and the tourist demand from the natural scenery to the folk culture of the tourist destination, local customs, customs and customs. At the same time, with the gradual normalization of cross-strait exchanges and cooperation, tourism cooperation between Fujian and Taiwan has entered a stage of rapid development. The cultures of both sides of Fujian and Taiwan share the same roots, in dialects and folk crafts. Opera music and other aspects still retain strong cultural characteristics of Fujian and Taiwan. The market demand and development characteristics of folk culture tourism products of Fujian and Taiwan have high research value. The relevant studies on Fujian and Taiwan are mainly focused on political history and regional economic cooperation, while the study on folklore tourism between Fujian and Taiwan is relatively lacking. Therefore, the author believes that the cross-Strait folklore cultural tourism products should be compared and used for reference. It will contribute to the development, inheritance and healthy development of Fujian and Taiwan folklore culture tourism. First of all, through consulting a lot of literature, this paper defines the related concepts, and combs the current research situation of cultural tourism and cultural tourism product development at home and abroad, and finds out the research direction and necessity. Secondly, by means of comparative analysis, this paper analyzes the present situation of folk culture tourism in Fujian and Taiwan, and analyzes the resource conditions, product composition and product market status of folklore tourism in Fujian and Taiwan, respectively. The product characteristic innovation as well as the development marketing five aspects have carried on the systematic comparative analysis. Finally, this paper summarizes the research, according to the conclusion of the comparative study, draws lessons from the successful experience of Taiwan folk culture tourism product development, and puts forward some suggestions to Fujian folk culture tourism product development. In order to provide some reference for the scientific development of Fujian folklore tourism products and the sustainable development of Fujian folklore culture. Finally, the paper points out the innovation and deficiency of the research, and makes a further prospect on the study of Fujian and Taiwan folklore tourism products.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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