本文選題：老年旅游者　切入點(diǎn)：出境旅游　出處：《天津商業(yè)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游業(yè)已成為我國(guó)經(jīng)濟(jì)中發(fā)展勢(shì)頭最強(qiáng)勁、發(fā)展規(guī)模最大的產(chǎn)業(yè)之一。2009年12月,國(guó)務(wù)院下發(fā)《關(guān)于加快發(fā)展旅游業(yè)的意見》提出,新時(shí)期要把旅游業(yè)培育成國(guó)民經(jīng)濟(jì)的戰(zhàn)略性支柱產(chǎn)業(yè)和人們?nèi)罕姼訚M意的現(xiàn)代服務(wù)業(yè)。入境游、國(guó)內(nèi)游、出境游三大旅游市場(chǎng)全面振興。國(guó)家統(tǒng)計(jì)局2013年的統(tǒng)計(jì)數(shù)據(jù)顯示,我國(guó)65周歲及以上人口占我國(guó)總?cè)丝诘谋戎匾堰_(dá)到9.7%。21世紀(jì),將是屬于老年人的世紀(jì),老年市場(chǎng)和老年產(chǎn)業(yè)如同老齡問(wèn)題一樣,已成為當(dāng)前的社會(huì)熱點(diǎn)問(wèn)題。外出旅游已經(jīng)成為人們稀疏平常的一項(xiàng)休閑活動(dòng),隨著2014年我國(guó)落地簽或免簽的目的地國(guó)家(地區(qū))增至50個(gè),出境旅游市場(chǎng)的規(guī)模將會(huì)進(jìn)一步擴(kuò)張,老年人出境旅游也不再是一件望塵莫及的事情。游客滿意度問(wèn)題已逐漸成為旅游業(yè)內(nèi)關(guān)注的熱點(diǎn)。國(guó)家旅游局從2009年開始啟動(dòng)全國(guó)游客滿意度調(diào)查工作,但是,與日益重視的全國(guó)旅游滿意度調(diào)查形成鮮明對(duì)比的是,老年旅游者的出境旅游需求和旅游滿意度并未受到廣大業(yè)內(nèi)人士的重視,終其原因是由于老年出境旅游市場(chǎng)未受到重視。2012年,全國(guó)老齡工作委員會(huì)做過(guò)一項(xiàng)調(diào)查,結(jié)果顯示目前我國(guó)每年老年人出游人數(shù)已占到全國(guó)旅游總?cè)藬?shù)的20%以上。老年旅游市場(chǎng)將成為旅游經(jīng)濟(jì)新的增長(zhǎng)點(diǎn)。然而,老年出境旅游市場(chǎng)存在哪些人口學(xué)統(tǒng)計(jì)特征、這些特征的差異對(duì)游客滿意度的評(píng)價(jià)有無(wú)差別、哪些項(xiàng)目已達(dá)到老年出境旅游者的需求,而造成老年出境旅游者不滿意又主要表現(xiàn)在哪些方面、怎樣更好的開發(fā)老年出境旅游市場(chǎng)等問(wèn)題一直未能得到系統(tǒng)的闡述。因此,本文在國(guó)內(nèi)外學(xué)者的相關(guān)研究基礎(chǔ)上,選取老年出境旅游者這一細(xì)分市場(chǎng),對(duì)老年旅游者的出境旅游滿意度進(jìn)行研究,以期對(duì)老年出境旅游市場(chǎng)的特點(diǎn)有大致了解,并設(shè)計(jì)出老年出境旅游市場(chǎng)游客滿意度測(cè)評(píng)體系,對(duì)影響滿意度的各個(gè)要素和項(xiàng)目進(jìn)行對(duì)比分析,從中發(fā)現(xiàn)影響游客滿意度的優(yōu)勢(shì)和劣勢(shì)。針對(duì)不足之處提出相應(yīng)的改進(jìn)建議,最終達(dá)到提高老年出境旅游者游客滿意度的目的。本文以武漢地區(qū)為例,以55--65歲有過(guò)出境旅游經(jīng)歷的老年旅游者為調(diào)查對(duì)象,對(duì)老年出境旅游者的滿意度進(jìn)行測(cè)評(píng)研究。本文首先在文獻(xiàn)綜述的基礎(chǔ)上歸納總結(jié)影響游客滿意度的因素,發(fā)現(xiàn)所有因素均在旅游六要素“食、住、行、游、購(gòu)、娛”的涵蓋范圍內(nèi),然后采用專家訪談法,并依據(jù)調(diào)查對(duì)象的特殊性對(duì)問(wèn)卷進(jìn)行修正和完善,最終確立以餐飲、住宿、交通、游覽、購(gòu)物、娛樂(lè)和出境配備7大要素為依托,以25個(gè)項(xiàng)目為具體測(cè)量指標(biāo)的老年出境旅游者游客滿意度測(cè)評(píng)體系。在遵循順序性、匹配性、目的性、簡(jiǎn)明性和可接受性原則下設(shè)計(jì)調(diào)查問(wèn)卷,采用實(shí)地?cái)r截和上門拜訪兩種方式收集第一手?jǐn)?shù)據(jù)資料,運(yùn)用信度分析、描述性統(tǒng)計(jì)分析方法對(duì)數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析,在重要性—滿意度IPA分析方法的理論基礎(chǔ)上,對(duì)7大要素和25個(gè)測(cè)評(píng)項(xiàng)目進(jìn)行橫向和縱向的對(duì)比分析,得出結(jié)論。結(jié)論表明:老年出境旅游者性別和成長(zhǎng)環(huán)境的不同對(duì)游客滿意度的評(píng)價(jià)差異不大,而學(xué)歷、職業(yè)背景和月平均收入的不同在游客滿意度表現(xiàn)上存在一定差異,低學(xué)歷高收入的老年旅游者的旅游需求比較容易滿意;在出境旅游特征上表現(xiàn)為只有過(guò)一次出境旅游經(jīng)歷的老年人占多數(shù)、出游時(shí)間上沒(méi)有特定的規(guī)律、多選擇與親人朋友一起出行、會(huì)通過(guò)多種方式獲取旅游目的地信息、散心娛樂(lè)是他們外出旅游的主要目的、飲食上多選擇中餐和當(dāng)?shù)仫L(fēng)味的搭配、住宿條件一般是3星級(jí)以上的酒店、目的地選擇上以近程為主以及子女會(huì)在資金上給予幫助;此外,導(dǎo)致老年旅游者游客滿意度不高的7個(gè)關(guān)鍵項(xiàng)目分別為餐廳環(huán)境、地方導(dǎo)游人員服務(wù)、購(gòu)物時(shí)間安排合理性、活動(dòng)豐富性、活動(dòng)參與性、領(lǐng)隊(duì)服務(wù)和醫(yī)療物品和人員服務(wù)。針對(duì)發(fā)現(xiàn)的問(wèn)題,提出5條提升老年出境旅游市場(chǎng)游客滿意度的建議:正確認(rèn)識(shí)老年出境旅游市場(chǎng)、開發(fā)滿足需求的專項(xiàng)旅游產(chǎn)品、提升從業(yè)人員服務(wù)質(zhì)量、重視調(diào)查回訪。
[Abstract]:The tourism industry has become China's economic development momentum in the development of strong, one of the largest industries.2009 in December, the State Council issued "views on accelerating the development of tourism" proposed, the new period to cultivate tourism as a strategic pillar industry of national economy and the people more satisfied with the modern service industry. Tourism. Domestic tourism, outbound tourism market in three. The overall revitalization of the National Bureau of statistics show that in 2013, China's 65 years old and above population accounts for the proportion of the total population in China has reached 9.7%.21 century will belong to the elderly and elderly century old market as ageing industry, has become a hot social problem at present. Travel has become a common sparse leisure activities, with the 2014 China landing visa or visa of the destination country (region) to 50, outbound tourism market scale Further expansion, the elderly travel is no longer a catch thing. Tourist satisfaction has gradually become the hot spot of tourism industry's attention. The National Tourism Bureau has launched a national tourist satisfaction survey from 2009, however, with the growing importance of the national tourist satisfaction survey is in stark contrast, aged tourists outbound tourism demand and tourist satisfaction is not the majority of the industry's attention, the final reason is because the elderly outbound tourism market has not been.2012 years, the National Working Commission on aging has done a survey, the results showed that the current year old people the number of trips accounted for 20% of the total number of the National Tourism Tourism market will more. To become a new growth point of the tourism economy. However, the elderly outbound tourism market what are the demographic characteristics, differences in these characteristics of full of tourists The evaluation of the difference, which project has reached the demand of elderly outbound tourism, outbound tourism caused by the elderly who are not satisfied with and what are the problems, how to better develop the outbound tourism market has not been able to have been elaborated. Therefore, this research is based on the domestic and foreign scholars. Select the elderly outbound tourists in this market segment, the research of outbound tourism satisfaction of elderly tourists, the characteristics of elderly outbound tourism market in order to have a general understanding, and designed the elderly tourists outbound tourism market satisfaction evaluation system, comparative analysis of various elements and project influence satisfaction, found that the influence of tourist satisfaction the advantages and disadvantages from it. In view of the shortcomings and puts forward the corresponding improvement suggestions, to improve the elderly tourist satisfaction of tourists based on purpose. Wuhan area as an example, 55--65 years old had the travel experiences of elderly tourists as the research object, the evaluation of elderly outbound tourist satisfaction. In the first part of this paper on the basis of the literature review summarizes the influencing factors of tourist satisfaction, all the factors were found in the six elements of tourism "food, live, row, swim that purchase, entertainment" coverage, and interviews with experts, and according to the special investigation object of the questionnaire was modified and improved, finally establish the catering, accommodation, transportation, sightseeing, shopping, entertainment and exit with 7 elements as the basis, to 25 projects for the satisfaction evaluation system for concrete measurements the elderly tourists outbound tourism. In order to follow, matching, objective, concise and accept the principle of the design of the questionnaire, using the field to intercept and visit two ways to collect first-hand data, The use of reliability analysis, descriptive statistics analysis the data for statistical analysis, the importance of satisfaction IPA analysis theory method based on horizontal and vertical comparative analysis, draw the conclusion of the 7 factors and 25 evaluation items. Conclusion: little different evaluation of the tourist satisfaction of the elderly tourists outbound sex differences and the environment and education background and occupation, the average income in different month tourist satisfaction performance difference, low degree of high income elderly tourists travel demand more easily satisfied; in outbound travel features for outbound tourism only once experienced by the elderly accounted for the majority, there is no specific law travel time, many choose to travel together with relatives and friends, will obtain the travel destination information through a variety of ways, their main purpose is to relax entertainment travel, drink On the choice of Chinese food collocation and local flavor, accommodation is generally more than three-star hotel, destination choice for short-range and children will give help in the capital; in addition, 7 key projects in the elderly tourists tourist satisfaction is not high for the restaurant environment, the local tour guide service, shopping time the rationality, richness of activities, to participate in activities, tour services and medical goods and service. In order to solve the problems, put forward 5 improving elderly outbound tourism market recommendations: a correct understanding of the elderly outbound tourism market, the development of special tourism products to meet the demand, improve the quality of service personnel, the importance of investigation and visit.

【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F592;D669.6

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