山地旅游景區(qū)游客的安全認(rèn)知研究
本文關(guān)鍵詞: 山地旅游 旅游安全 游客 安全認(rèn)知 出處:《重慶師范大學(xué)》2013年碩士論文 論文類型:學(xué)位論文
【摘要】:在國內(nèi)旅游快速發(fā)展的大背景下,旅游安全問題越來越受到人們的重視和關(guān)注。我國的山地旅游資源盡管非常豐富,但是由于山地景區(qū)的地理環(huán)境及地質(zhì)地貌構(gòu)造復(fù)雜,相比其他的旅游活動(dòng)形式,山地景區(qū)存在更多的不安全想象,同時(shí)在山地旅游發(fā)展的過程中,由于目前的法律法規(guī)及相關(guān)制度還不完善,缺乏成熟的山地旅游安全保障體系以及游客自身安全認(rèn)識(shí)不足,山地旅游安全目前還存在很大的隱患。 旅游安全的核心就是旅游系統(tǒng)中相關(guān)主體的安全經(jīng)歷,游客作為旅游活動(dòng)的主體,其對(duì)旅游安全的主觀認(rèn)識(shí),是造成旅游安全問題的主要根源。本論文對(duì)山地旅游游客安全認(rèn)知度的調(diào)查顯示,大多數(shù)的游客對(duì)山地旅游安全都比較關(guān)注,并且對(duì)山地旅游安全法規(guī)和安全措施也很關(guān)注,表明游客對(duì)山地旅游安全的認(rèn)知持一種積極的態(tài)度;同時(shí)不管是游客對(duì)山地旅游安全事故表現(xiàn)形態(tài)的選擇,還是對(duì)山地旅游活動(dòng)中容易發(fā)生安全事故的環(huán)節(jié),放在第一位的都是交通,游客認(rèn)為近年來交通事故已經(jīng)成為了主要的山地旅游安全事故;游客主要通過聯(lián)網(wǎng)來獲取山地旅游安全方面的信息,并且一旦獲知某山地旅游地發(fā)生過安全事故,大多數(shù)人會(huì)選擇取消出游計(jì)劃或者即便不取消,也會(huì)加強(qiáng)自身防備;游客覺得山地旅游活動(dòng)中發(fā)生安全事故的原因,主要是接待設(shè)施設(shè)備問題,自身安全意識(shí)薄弱也占很大的比重。關(guān)于游客的自身屬性與山地旅游游客安全認(rèn)知度的關(guān)系,通過方差分析、相關(guān)分析、交叉分析表明職業(yè)除外,,游客的其他屬性如性別、年齡、文化程度、月收入水平和家庭結(jié)構(gòu)與游客對(duì)山地旅游的安全認(rèn)知度,具有明顯的差異性和相關(guān)關(guān)系。進(jìn)而通過因子分析和回歸分析表明旅游六環(huán)節(jié)安全認(rèn)知因素、基礎(chǔ)設(shè)施設(shè)備安全認(rèn)知因素、社區(qū)服務(wù)環(huán)境安全認(rèn)知因素、景區(qū)標(biāo)識(shí)物安全認(rèn)知因素、心理安全認(rèn)知因素和自然環(huán)境安全認(rèn)知因素,能夠顯著的解釋山地旅游游客對(duì)山地旅游的安全認(rèn)知。同時(shí),這六大因素也是影響游客對(duì)山地旅游安全認(rèn)知的主要因素。最后嘗試從兩個(gè)方面對(duì)山地景區(qū)的安全工作提出對(duì)策和建議,一方面是景區(qū)在進(jìn)行安全管理的工作中,如何把不安全的因素降低;另一方面就是面向游客市場,針對(duì)不同類型的游客群體,如何把游客對(duì)山地景區(qū)的不安全認(rèn)知弱化和降低。
[Abstract]:Under the background of the rapid development of domestic tourism, people pay more and more attention to the problem of tourism security. Although the mountain tourism resources in China are very rich, the geographical environment and geological and geomorphological structure of mountain scenic spots are complex. Compared with other forms of tourism activities, there are more unsafe imaginations in mountain scenic spots. At the same time, in the course of mountain tourism development, the current laws and regulations and related systems are still not perfect. Lack of mature mountain tourism security system and tourists' own security awareness, mountain tourism security is still a big hidden danger. The core of tourism security is the security experience of the related subjects in the tourism system. As the main body of tourism activities, tourists have a subjective understanding of tourism security. The survey on the safety awareness of mountain tourism tourists shows that most tourists pay more attention to mountain tourism safety, and also pay attention to mountain tourism safety regulations and security measures. It shows that tourists have a positive attitude towards mountain tourism safety, and whether it is tourists' choice of the form of mountain tourism safety accidents or the links of mountain tourism activities that are prone to safety accidents, The first priority is traffic. Tourists believe that traffic accidents have become the major mountain tourism safety accidents in recent years. Tourists mainly use the Internet to obtain information on mountain tourism safety. And once they know that a mountain tourist destination has had a safety accident, most people will choose to cancel the travel plan or, even if they do not cancel it, they will also strengthen their own protection; tourists feel that the reasons for the safety accident occurred in mountain tourism activities. The main problem is the problem of reception facilities and equipment, and the weakness of their own security consciousness also accounts for a large proportion. Regarding the relationship between tourists' own attributes and the safety awareness of mountain tourists, the analysis of variance, correlation analysis and cross-analysis show that the occupation is the exception. Other attributes of tourists such as sex, age, education level, monthly income level and family structure, and tourists' safety awareness of mountain tourism, Through factor analysis and regression analysis, it is shown that the six links of tourism safety cognitive factors, infrastructure equipment safety cognitive factors, community service environment safety cognitive factors. The cognitive factors of scenic spot marking safety, psychological safety and natural environment security can explain the mountain tourists' safety cognition of mountain tourism. At the same time, These six factors are also the main factors influencing tourists' cognition of mountain tourism safety. Finally, the author tries to put forward countermeasures and suggestions on the safety work of mountain scenic spots from two aspects. On the one hand, it is the work of safety management in scenic spots. How to reduce the unsafe factors; on the other hand, facing the tourist market, aiming at different types of tourist groups, how to weaken and reduce the tourists' perception of the insecurity of mountain scenic spots.
【學(xué)位授予單位】:重慶師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F592.7
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