本文關(guān)鍵詞： 傳統(tǒng)旅游景區(qū) 商業(yè)模式創(chuàng)新 門(mén)票經(jīng)濟(jì) 發(fā)展模式　出處：《東南大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國(guó)經(jīng)濟(jì)發(fā)展方式的轉(zhuǎn)變,第三產(chǎn)業(yè)逐漸成為經(jīng)濟(jì)發(fā)展的關(guān)注焦點(diǎn),尤其是拉動(dòng)效應(yīng)強(qiáng)大的旅游產(chǎn)業(yè),已經(jīng)成為了國(guó)民經(jīng)濟(jì)發(fā)展的重要牽引力。其中,傳統(tǒng)旅游景區(qū)作為我國(guó)旅游產(chǎn)業(yè)的主力軍,在中國(guó)的旅游發(fā)展中扮演著重要角色。然而,由于新技術(shù)的應(yīng)用、商業(yè)環(huán)境的變化和產(chǎn)業(yè)發(fā)展的創(chuàng)新,全國(guó)絕大多數(shù)的傳統(tǒng)旅游景區(qū)都失去了原有的先天優(yōu)勢(shì),普遍陷入了發(fā)展困境,可以說(shuō)是“雄風(fēng)雖猶在,危機(jī)已四伏”,急需找到轉(zhuǎn)型升級(jí)的途徑。與此同時(shí),互聯(lián)網(wǎng)技術(shù)和現(xiàn)代新興服務(wù)業(yè)的快速發(fā)展讓商業(yè)模式創(chuàng)新的威力引人注目,而且商業(yè)模式理論的應(yīng)用也逐漸由互聯(lián)網(wǎng)向傳統(tǒng)產(chǎn)業(yè)蔓延,商業(yè)模式創(chuàng)新成為了新時(shí)期獲得戰(zhàn)略性競(jìng)爭(zhēng)優(yōu)勢(shì)的關(guān)鍵。在此背景下,本文基于傳統(tǒng)旅游景區(qū)的運(yùn)營(yíng)現(xiàn)狀和面臨的發(fā)展瓶頸,采用理論研究和案例分析的方法,聚焦商業(yè)環(huán)境變化、新技術(shù)應(yīng)用和市場(chǎng)需求多元化趨勢(shì)給傳統(tǒng)旅游景區(qū)帶來(lái)的巨大發(fā)展機(jī)會(huì),分別從傳統(tǒng)產(chǎn)業(yè)經(jīng)濟(jì)理論和商業(yè)模式創(chuàng)新視角分析了傳統(tǒng)旅游景區(qū)陷入發(fā)展困境的原因,并通過(guò)研究現(xiàn)有理論和吸收商業(yè)模式理論,進(jìn)行跨領(lǐng)域理論借鑒和嫁接,從商業(yè)模式創(chuàng)新角度設(shè)計(jì)了傳統(tǒng)旅游景區(qū)在新經(jīng)濟(jì)形勢(shì)和新市場(chǎng)環(huán)境下的轉(zhuǎn)型途徑與發(fā)展模式。為了進(jìn)一步論證商業(yè)模式創(chuàng)新理論在傳統(tǒng)旅游產(chǎn)業(yè)的應(yīng)用可能性,本文還選取了華僑城、萬(wàn)達(dá)、長(zhǎng)隆和烏鎮(zhèn)作為實(shí)證案例,并將太湖黿頭渚風(fēng)景區(qū)作為樣本景區(qū),嘗試制定轉(zhuǎn)型發(fā)展與商業(yè)模式改造框架方案,以期能為商業(yè)模式創(chuàng)新理論在傳統(tǒng)旅游景區(qū)二次發(fā)展中的具體應(yīng)用研究提供有益參考。
[Abstract]:With the transformation of China's economic development mode, the tertiary industry has gradually become the focus of attention in economic development, especially the tourism industry with strong pull effect, which has become an important traction force in the development of the national economy. As the main force of China's tourism industry, traditional tourist attractions play an important role in the development of tourism in China. However, due to the application of new technology, the change of commercial environment and the innovation of industrial development, The vast majority of traditional tourist attractions in the country have lost their original innate advantages and have generally fallen into a dilemma of development. It can be said that "although the momentum is still there, the crisis has already been four volts." it is urgent to find a way to transform and upgrade. At the same time, The rapid development of Internet technology and modern emerging service industry has made the power of business model innovation noticeable, and the application of business model theory has gradually spread from the Internet to traditional industries. The innovation of business model has become the key to obtain the strategic competitive advantage in the new period. Under this background, based on the present operating situation and the bottleneck of development of the traditional tourist attractions, this paper adopts the methods of theoretical research and case analysis. Focusing on the changes in the business environment, the new technology application and the trend of diversification of market demand, which bring great opportunities for the development of traditional tourist attractions, From the perspective of traditional industrial economic theory and business model innovation, this paper analyzes the reasons why traditional tourism scenic spots fall into the predicament of development, and by studying the existing theories and absorbing the business model theory, we can draw lessons from and graft the cross-domain theory. From the perspective of business model innovation, this paper designs the transformation and development mode of traditional tourism scenic spots under the new economic situation and new market environment, in order to further demonstrate the possibility of the application of business model innovation theory in traditional tourism industry. This paper also selects overseas Chinese City, Wanda, Changlong and Wuzhen as empirical cases, and takes Yuantouzhu Scenic spot of Taihu Lake as a sample scenic spot to try to formulate a framework scheme of transformation development and business model transformation. The purpose of this paper is to provide a useful reference for the application of business model innovation theory in the secondary development of traditional tourist attractions.
【學(xué)位授予單位】：東南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F592.7

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