本文關鍵詞： 莊河市 旅游業(yè) SWOT分析　出處：《大連理工大學》2013年碩士論文　論文類型：學位論文

【摘要】：旅游業(yè)是朝陽產業(yè),具有強大的生命力和發(fā)展?jié)摿�。莊河市擁有豐富的旅游資源,榮獲“中國優(yōu)秀旅游城市”等榮譽稱號。2012年,莊河市接待游客量達450萬人,實現旅游收入30億元。旅游產業(yè)在莊河國民經濟和社會發(fā)展中的地位日益提升。盡管近年來莊河市旅游業(yè)發(fā)展勢頭良好,但是旅游業(yè)在發(fā)展過程中也存在著旅游資源優(yōu)勢尚未形成產業(yè)優(yōu)勢、旅游類型較為單一、整體宣傳尚有欠缺、服務品質不高等一系列問題。 本文通過查閱資料和調研等方法,以莊河市旅游業(yè)發(fā)展為研究對象,通過對莊河市旅游業(yè)發(fā)展現狀進行總結歸納,找出現階段莊河市旅游業(yè)發(fā)展過程中存在的問題,并運用SWOT分析方法,深入分析現階段莊河市旅游業(yè)發(fā)展所面臨的優(yōu)勢、劣勢、機遇和挑戰(zhàn),結合莊河實際,提出了莊河市旅游業(yè)下步發(fā)展方向及具體對策。一是加大旅游業(yè)投入；二是突出配套服務,完善旅游服務功能；三是加大旅游資源開發(fā)深度,打造旅游新品和精品；四是開展全方位宣傳營銷,提高莊河知名度；五是加快旅游人才培養(yǎng)建設；六是加強環(huán)境保護,促進可持續(xù)發(fā)展；七是加強旅游市場監(jiān)管。
[Abstract]:Tourism is a sunrise industry with strong vitality and development potential. Zhuanghe City has abundant tourist resources and has won the honorary title of "excellent Tourism City of China". In 2012, Zhuanghe City received 4.5 million visitors. The status of the tourism industry in the national economy and social development of Zhuanghe is increasing. Although in recent years, the tourism industry in Zhuanghe City has enjoyed a good momentum of development. However, in the process of tourism development, there are a series of problems, such as the advantages of tourism resources have not yet formed an industrial advantage, the type of tourism is relatively single, the overall publicity is still lacking, the service quality is not high, and so on. Based on the methods of consulting information and investigation, this paper takes the tourism development of Zhuanghe as the research object, summarizes the present situation of the tourism development in Zhuanghe, and finds out the problems existing in the process of the tourism development in Zhuanghe. Using the SWOT analysis method, this paper deeply analyzes the advantages, disadvantages, opportunities and challenges that Zhuanghe is facing in the tourism development at this stage, combining with the actual situation of Zhuanghe. This paper puts forward the next developing direction and concrete countermeasures of Zhuanghe city's tourism industry. One is to increase the investment in tourism, the other is to give prominence to supporting service and perfect the function of tourism service, third, to increase the depth of tourism resources development, and to create new tourism products and fine products. The fourth is to carry out comprehensive propaganda and marketing to improve Zhuanghe's popularity; fifthly, to speed up the cultivation and construction of tourism talents; sixthly, to strengthen environmental protection and promote sustainable development; and seventh, to strengthen the supervision of the tourism market.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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