打造俄羅斯風情街 塑造夜大連品牌
發(fā)布時間:2018-02-02 11:13
本文關鍵詞: 夜大連 俄羅斯風情街 項目策劃 出處:《遼寧師范大學》2013年碩士論文 論文類型:學位論文
【摘要】:大連俄羅斯風情街的發(fā)展是大連“北方不夜港”旅游項目中極具異域風情的一部分,在開發(fā)建設大連俄羅斯風情街項目中,要充分利用現(xiàn)有街區(qū)的俄羅斯文化底蘊,走市場化運作之路,打造體驗俄羅斯風情文化的異域美食休閑商業(yè)街區(qū);重點發(fā)展以旅游娛樂、夜間休閑、特色餐飲、美酒美食為主的“夜經(jīng)濟”,逐步形成以團結街為核心的街區(qū)商圈及“夜大連”品牌;適度發(fā)展俄式文化產業(yè),營造俄式風情、俄式特色強烈的休閑游憩空間,并逐漸形成大連的旅游品牌,最終將俄羅斯風情街打造成東北地區(qū)頂級的俄式異域風情、夜經(jīng)濟、商業(yè)美食、美酒文化融于一體的都市商業(yè)街,并從“國際化、文化化、休閑化”三個角度,“街區(qū)打造與規(guī)劃編制、核心吸引力創(chuàng)建、城市文化名片打造、商業(yè)業(yè)態(tài)休閑化調整”四個方面進行“俄羅斯風情街的打造”。 俄羅斯風情街項目的發(fā)展要以俄式建筑群為載體,有機融合俄羅斯特色餐飲與休閑文化精髓,打造全方位、多層次的集“食、住、行,游、購、娛”為一體的都市異域風情街、商業(yè)街和文化街。全力打造“俄式風情夜”的街區(qū)特色品牌,重點發(fā)展以夜色觀光、夜色娛樂、夜色休閑和夜色餐飲為主的“夜經(jīng)濟”,逐步形成以俄羅斯風情街為中心,輻射大連乃至東北地區(qū)的“夜大連”品牌,最終使俄羅斯風情街成為中國第一、世界聞名的異域特色商業(yè)街。 與此同時,在“北方不夜港”項目之中要突出俄羅斯風情與文化,打造集觀光游覽、夜間休閑、夜間體驗于一體的都市夜間風情街、商業(yè)街、文化街。帶動周邊地區(qū)“夜經(jīng)濟”發(fā)展,,形成以俄羅斯風情街為中心的輻射極核,提高大連市的“夜經(jīng)濟”品質,塑造濃郁的俄羅斯異域風情。以打造國內最純正的俄羅斯風情街為目標,通過對街道面貌的修繕、基礎設施的完善、功能分區(qū)的整合等,將俄羅斯風情演繹到整個街區(qū)的建設中,努力將其變成中國唯一一條全俄羅斯特色的集夜間休閑、夜間娛樂、夜間觀光、夜間購物、夜間飲食、住宿為一體的都市夜間異域商業(yè)步行街。
[Abstract]:The development of Dalian Russian style Street is a very exotic part of Dalian "North Night Port" tourism project, in the development and construction of Dalian Russian style Street project. It is necessary to make full use of the existing Russian cultural heritage, take the road of market-oriented operation, and create an exotic food and leisure commercial district to experience Russian customs and culture. Focus on the development of tourism entertainment, night leisure, characteristic catering, wine and food as the main "night economy", gradually formed a block with unity street as the core of the business and "night Dalian" brand; Moderate development of Russian cultural industry, the creation of Russian style customs, strong Russian characteristics of leisure and recreation space, and gradually formed a tourism brand in Dalian. Finally, the Russian style Street will be the top Russian exotic style, night economy, commercial food, wine culture in the integration of the city commercial street, and from the "internationalization, cultural, leisure" three angles. "District building and planning, core attraction creation, urban culture business card building, business style leisure adjustment" four aspects of "Russian style street building." The development of the Russian style Street Project should take the Russian architectural complex as the carrier, organically integrate the essence of the Russian characteristic catering and leisure culture, and create a comprehensive and multi-level collection of "food, live, travel, travel, purchase." Entertainment "as an integral part of the city exotic streets, commercial streets and cultural streets. To build" Russian style night "street characteristics brand, focus on the development of night sightseeing, night entertainment. "Night economy", which is mainly about night leisure and night food, has gradually formed the brand of "night Dalian", which is centered on the Russian style Street, radiating Dalian and even Northeast China, and finally makes the Russian style Street the first in China. The world famous exotic commercial street. At the same time, in the "North Nightport" project to highlight the Russian customs and culture, to create a collection of sightseeing, night leisure, night experience in one of the urban night customs street, commercial street. Cultural Street. Promote the development of "night economy" in the surrounding area, form the radiation polar core centered on Russian style street, and improve the quality of "night economy" in Dalian. To create the most pure Russian style street as the goal, through the repair of the street appearance, the improvement of infrastructure, the integration of functional zones, and so on. Deduce Russian customs to the construction of the whole neighborhood, and strive to turn it into China's only all-Russian feature of the collection of night leisure, night entertainment, night sightseeing, night shopping, night food. Accommodation as one of the city night foreign commercial pedestrian street.
【學位授予單位】:遼寧師范大學
【學位級別】:碩士
【學位授予年份】:2013
【分類號】:F592.7;F719
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