本文關(guān)鍵詞： 拼布藝術(shù) 陜西拼布 旅游紀(jì)念品 品牌化　出處：《西安工程大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：拼布藝術(shù)在我國有著悠久的發(fā)展歷史，精湛的工藝、獨(dú)特的審美以及豐富的載體吸引著眾多的愛好者，近幾年在中國更是掀起了一股熱潮。隨著社會(huì)壓力的增大，旅游成為人們緩解身心壓力的重要選擇之一。在陜西旅游紀(jì)念品市場上能夠看到一些拼布旅游紀(jì)念品的身影，但是在工藝、造型、實(shí)用性等方面還較為滯后。本論文將陜西地區(qū)拼布藝術(shù)、地域文化與旅游紀(jì)念品的契合點(diǎn)進(jìn)行研究歸納，并得出相應(yīng)結(jié)論。通過陜西拼布旅游紀(jì)念品的創(chuàng)新設(shè)計(jì)研究，以及品牌化策略的構(gòu)想，為擴(kuò)大目標(biāo)購買群體提供了一定的理論參考。 本論文主要進(jìn)行以下四個(gè)方面的研究工作，并得出相應(yīng)結(jié)論： 首先，通過對(duì)拼布藝術(shù)的歷史溯源、發(fā)展現(xiàn)狀以及載體形式進(jìn)行梳理歸納，分析出拼布藝術(shù)材質(zhì)、色彩、圖案的應(yīng)用特色以及拼布藝術(shù)的審美特色。并從結(jié)構(gòu)形式、色彩搭配、工藝技法三方面分析總結(jié)拼布藝術(shù)在現(xiàn)代設(shè)計(jì)中的應(yīng)用與創(chuàng)新。 其次，以陜西地域、人文特色以及相關(guān)藝術(shù)的分析為基礎(chǔ)，從陜西地區(qū)拼布藝術(shù)的色彩、圖案、材質(zhì)以及載體形式方面進(jìn)行研究，歸納出陜西地區(qū)拼布藝術(shù)的基本特色與審美特色。在對(duì)陜西拼布旅游紀(jì)念品進(jìn)行市場調(diào)研以及問卷調(diào)查的基礎(chǔ)上，分析陜西拼布旅游紀(jì)念品發(fā)展現(xiàn)狀、消費(fèi)者購買心理以及現(xiàn)存問題。 再次，通過研究陜西拼布旅游紀(jì)念品現(xiàn)存問題，提出創(chuàng)新設(shè)計(jì)的必要性，從而進(jìn)行創(chuàng)新設(shè)計(jì)構(gòu)想的策略研究。創(chuàng)新設(shè)計(jì)構(gòu)想策略從陜西拼布旅游紀(jì)念品的設(shè)計(jì)定位、主題、載體形式、包裝外觀以及品牌化運(yùn)作等方面提出。并在創(chuàng)新設(shè)計(jì)中融入情感化設(shè)計(jì)理念與綠色設(shè)計(jì)思想。并得出創(chuàng)新設(shè)計(jì)構(gòu)想策略的研究結(jié)論： （1）通過陜西拼布旅游紀(jì)念品的設(shè)計(jì)定位創(chuàng)新構(gòu)想，將目標(biāo)購買人群不僅僅局限于觀光游客，同時(shí)符合當(dāng)?shù)厝艘约澳贻p市場的購買需求。 （2）通過陜西拼布旅游紀(jì)念品的設(shè)計(jì)主題、載體形式以及包裝外觀的創(chuàng)新設(shè)計(jì)，提升其文化價(jià)值以及使用價(jià)值。 （3）通過融入情感化設(shè)計(jì)理念與綠色設(shè)計(jì)思想，豐富陜西拼布旅游紀(jì)念品的文化內(nèi)涵，迎合綠色環(huán)保、節(jié)約資源的可持續(xù)性發(fā)展主題。 （4）通過品牌化運(yùn)作策略研究，有利于陜西拼布旅游紀(jì)念品區(qū)別于其他競爭者，，發(fā)揮品牌化效應(yīng)。 最后，結(jié)合以上對(duì)陜西拼布旅游紀(jì)念品創(chuàng)新設(shè)計(jì)構(gòu)想的策略研究結(jié)論，進(jìn)行設(shè)計(jì)實(shí)踐。通過設(shè)計(jì)實(shí)踐來驗(yàn)證理論研究，并為陜西拼布旅游紀(jì)念品創(chuàng)新設(shè)計(jì)的探索提供例證。 綜上所述，本文對(duì)拼布藝術(shù)基本特色以及審美特色進(jìn)行研究歸納，并針對(duì)陜西地區(qū)傳統(tǒng)拼布藝術(shù)進(jìn)行具體研究。分析陜西地區(qū)拼布旅游紀(jì)念品的發(fā)展現(xiàn)狀以及存在問題，提出創(chuàng)新設(shè)計(jì)構(gòu)想策略理論。通過設(shè)計(jì)實(shí)踐檢驗(yàn)理論研究，為陜西拼布旅游紀(jì)念品的設(shè)計(jì)創(chuàng)新提供了例證與理論參考，具有一定的研究意義。
[Abstract]:Patchwork art in China has a long history of development, exquisite technology, unique aesthetic and rich carrier to attract a large number of enthusiasts. In recent years, there has been an upsurge in China. With the increase of social pressure. Tourism has become one of the important options to relieve physical and mental pressure. In Shaanxi tourism souvenir market can see some cloth tourism souvenirs, but in the process, modeling. The practicability is still lagging behind. This paper will be the Shaanxi region of the art of cloth, regional culture and tourism souvenirs of the joint point of study summarized. Through the research on the innovative design of Shaanxi patchwork tourist souvenirs and the conception of brand strategy, this paper provides a certain theoretical reference for expanding the target purchasing group. This thesis mainly carries on the following four aspects of research work, and draws the corresponding conclusion: First of all, through tracing back to the history, development status and carrier form of the art of cloth combing and induction, analysis of the fabric art material, color. The application characteristics of pattern and the aesthetic characteristics of patchwork art are analyzed and summarized from three aspects: structure form, collocation of color, and technique of craftsmanship, and the application and innovation of the art in modern design are summarized. Secondly, based on the analysis of Shaanxi region, humanistic characteristics and related arts, the paper studies the color, pattern, material and carrier form of the art of cloth in Shaanxi. On the basis of the market investigation and questionnaire survey, the paper analyzes the current situation of Shaanxi patchwork tourism souvenirs. Consumer buying psychology and existing problems. Thirdly, the necessity of innovative design is put forward by studying the existing problems of Shaanxi patchwork tourist souvenirs. From the design orientation, theme and carrier form of Shaanxi patchwork tourist souvenirs. The packaging appearance and brand operation are put forward, and the emotional design idea and green design idea are incorporated into the innovative design. The research conclusion of the innovative design conception strategy is obtained. 1) through the innovative conception of design and orientation of Shaanxi patchwork tourist souvenirs, the target buying crowd is not only limited to tourists, but also meets the demand of local people and young market. Through the innovative design of the design theme, carrier form and packaging appearance of Shaanxi patchwork tourist souvenirs, its cultural value and use value are promoted. 3) through the integration of emotional design idea and green design idea, the cultural connotation of Shaanxi patchwork tourism souvenirs is enriched, which caters to the sustainable development theme of green environmental protection and saving resources. Through the study of brand operation strategy, it is advantageous for Shaanxi patchwork tourism souvenirs to be different from other competitors and bring into play the brand effect. Finally, combined with the above research conclusions of the innovative design concept of Shaanxi patchwork tourist souvenirs, carry on the design practice. Through the design practice to verify the theoretical research. It also provides an example for the exploration of innovative design of Shaanxi patchwork tourist souvenirs. To sum up, this article on the basic characteristics of cloth art and aesthetic characteristics of research induction. According to the traditional art of cloth patching in Shaanxi, the paper analyzes the current situation and the existing problems of the tourism souvenirs in Shaanxi. This paper puts forward the theory of innovative design conception and strategy, which provides an example and theoretical reference for the design innovation of Shaanxi patchwork tourist souvenirs through the theoretical research of design practice test, which has certain research significance.
【學(xué)位授予單位】：西安工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7;J528

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