本文關(guān)鍵詞： 市場 一體化 浙東區(qū)域 旅游　出處：《西南交通大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：進(jìn)入新世紀(jì)后,區(qū)域旅游合作逐漸成為一種趨勢。很多地方都開始嘗試區(qū)域旅游合作,在全球范圍內(nèi)已經(jīng)形成了諸如歐洲地區(qū)、北美區(qū)域、加勒比海區(qū)等旅游合作區(qū)。 浙江東部地區(qū)作為我國長三角經(jīng)濟發(fā)展活躍的代表,擁有著比較豐富的旅游資源,相對便利的交通,具有著較大的前景,所以全區(qū)的旅游發(fā)展水平也一直遙遙領(lǐng)先。但是浙東區(qū)域之間距離作為一個整體參與市場競爭的要求還是有很大差距,與長三角其他區(qū)域合作集群相比特點還是不夠突出,實力并不占上風(fēng),各市在凝聚力不夠強。如何突破現(xiàn)實中的阻礙,進(jìn)一步推動浙東區(qū)域間旅游的發(fā)展已經(jīng)成為浙東區(qū)域各市政府和學(xué)者關(guān)心的重點。 本文的研究思路是在分析浙東區(qū)域旅游市場一體化現(xiàn)狀和已取得成就的基礎(chǔ)之上,利用SWOT分析法分析得出浙東區(qū)域旅游市場一體化的優(yōu)勢、劣勢、機遇和威脅,得出浙東五市今后在區(qū)域旅游市場一體化中應(yīng)以一個目標(biāo)為導(dǎo)向,以兩個平臺為基礎(chǔ),以構(gòu)建保障和品牌兩大體系,完善交通、服務(wù)和線路三大網(wǎng)絡(luò)為抓手,各市加強聯(lián)動營銷,從體制、機制、形象、產(chǎn)品、線路、營銷等多個方面提出促進(jìn)浙東區(qū)域旅游市場的一體化的措施,進(jìn)一步促進(jìn)區(qū)域統(tǒng)一大市場的形成和市場的深化發(fā)展,以期對浙東一體化有一定的幫助和指導(dǎo)意義。
[Abstract]:After entering the new century, regional tourism cooperation has gradually become a trend. Many places have begun to try regional tourism cooperation, in the global scope has formed such as Europe, North America region. Caribbean Sea and other tourism cooperation zone. As an active representative of the economic development of the Yangtze River Delta, the eastern region of Zhejiang Province has a relatively rich tourism resources, relatively convenient transportation, and has a great prospect. Therefore, the tourism development level of the whole region has been far ahead. However, there is still a big gap between the distance between the eastern Zhejiang regions as a whole to participate in the market competition. Compared with other regional cooperation clusters in the Yangtze River Delta, the characteristics are still not prominent, strength does not prevail, the cohesion of cities is not strong enough. How to break through the obstacles in reality. To further promote the development of East Zhejiang Interregional tourism has become the focus of attention of local governments and scholars. Based on the analysis of the present situation and achievements of the integration of the eastern Zhejiang regional tourism market, this paper analyzes the advantages and disadvantages of the integration of the eastern Zhejiang regional tourism market by using the SWOT analysis method. Opportunities and threats, the five cities in the future in the regional tourism market integration should be guided by one goal, on the basis of two platforms, in order to build two systems of security and brand, improve the traffic. Service and line of the three major networks for grasp, each city to strengthen the linkage marketing, from the system, mechanism, image, products, lines, marketing and other aspects to promote the integration of eastern Zhejiang tourism market measures. Further promote the formation of the regional unified large market and the deepening development of the market in order to help and guide the integration of eastern Zhejiang.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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