本文關(guān)鍵詞：旅游虛擬社區(qū)成員行為對旅游決策的影響研究，由筆耕文化傳播整理發(fā)布。

Abstract travelhas becomeanew of Independent popularway the travelingalongcoming ofInformation risetothe of Era，which anewfunctionalwithin gives emerging part travel calledOnline industry Travel travel hasbeen Community．Onlinecommunity consideredcentraltomodelsofInternet andelectronic marketing commerceinthe travel notSO andtravelers in Travel industry．Butmanycompanies Online participate howto onlinetravel in Communitynow,therefore ChinaiS develop community really aproblemof worthydiscussing． Thesuccessful ofarlonlinetravel onthe operation communitydepends ofmember’Sbehaviorsin understanding theonlinetravel of community．Thepurpose thisarticleis factorsthataffectthe member’S to： a identify communitybehaviors； b determineifthebehaviorsinanonlinetravel wouldleadmembersto community ortravel the purchaseproducts of together；and c investigate processtraveling together ofonlinetravel members．Basedthecore amonggroups community upon characteristicsofvirtual communitiesandthefundamentalneedsofcommunity evaluatesan modelof members，this anonlinetravel study integrated community Structural using Equation about traveling together ofonlinetravel membersaredrewfromcase amonggroups community analysis． The resultsofthe indicate study that intheonlinetravel participation community isdriven andfunctional mainlyby levelofactive psychological benefits，，while interactioncanbe threerelated explainedby senseofonlinevirtual community： influenceand shared emotional and relatedness， connection．membership． forthe ofa and Implications sustainableonlinetravel developmentdynamic arediscussedfrom and community marketingdesignperspectives． words：Online Key Travel Community；Motivation；Tourism marketing；SEM n 浙江大學(xué)碩士學(xué)位論文 旅游虛擬社區(qū)成員行為對旅游決策的影響研究 圖目錄 圖1．1中國網(wǎng)民規(guī)模和年增長率…………………………………

  本文關(guān)鍵詞：旅游虛擬社區(qū)成員行為對旅游決策的影響研究，由筆耕文化傳播整理發(fā)布。