本文關鍵詞：棗莊城市轉型背景下旅游業(yè)發(fā)展路徑與對策分析　出處：《山東大學》2013年碩士論文　論文類型：學位論文

  更多相關文章： 資源枯竭 城市轉型 旅游業(yè) 發(fā)展路徑 對策

【摘要】：資源型城市經(jīng)濟發(fā)展過分依賴資源型產業(yè),存在經(jīng)濟發(fā)展緩慢、環(huán)境污染嚴重、產業(yè)結構失衡、就業(yè)問題嚴峻等復雜的經(jīng)濟社會問題,轉型發(fā)展非常迫切。資源型城市如果不在資源枯竭前進行接替產業(yè)培育和城市轉型發(fā)展,等到資源枯竭、資源型產業(yè)衰落時,城市也會因資源枯竭而衰落。產業(yè)結構的調整和優(yōu)化是資源型城市轉型的核心和主要內容,也是難點問題。資源枯竭型城市產業(yè)轉型的思路多種多樣,資源型城市轉型應該根據(jù)城市的具體情況,因地制宜地規(guī)劃轉型戰(zhàn)略,立足自身優(yōu)勢,培育和發(fā)展多元接替產業(yè),再造競爭優(yōu)勢。實踐證明,充分利用當?shù)丶爸苓吢糜钨Y源,積極發(fā)展旅游業(yè),發(fā)揮旅游業(yè)的產業(yè)優(yōu)勢,是城市實施產業(yè)轉型、調整經(jīng)濟結構、優(yōu)化產業(yè)結構、實現(xiàn)可持續(xù)發(fā)展的有效舉措,也是棗莊在城市產業(yè)轉型過程中的重要路徑選擇。 本文力圖結合棗莊產業(yè)轉型的實際,研究資源枯竭型城市轉型及選擇旅游業(yè)作為接替產業(yè)的相關問題,主要采用規(guī)范研究與實證研究相互結合的方法,探討城市轉型過程中的產業(yè)發(fā)展現(xiàn)狀及問題,在此基礎上研究政府應該如何尋求旅游業(yè)發(fā)展的合理路徑,制定相應的政策、規(guī)劃,積極引導和規(guī)范旅游業(yè)發(fā)展,有力地推動棗莊市城市轉型。 通過研究,本文認為發(fā)展旅游業(yè)能夠促進棗莊經(jīng)濟發(fā)展、優(yōu)化產業(yè)結構,還可以促進城鄉(xiāng)居民就業(yè)、生態(tài)環(huán)境保護、城市功能完善和地方文化傳承,推動經(jīng)濟社會協(xié)調可持續(xù)發(fā)展。目前國內旅游業(yè)發(fā)展空間廣闊,棗莊旅游資源豐富,交通便捷,具備發(fā)展旅游業(yè)的有利條件,大力發(fā)展旅游業(yè)是棗莊城市轉型發(fā)展的有效路徑。選擇旅游業(yè)作為城市轉型的新興主導產業(yè),應依據(jù)自身資源優(yōu)勢,突出自身特色,結合城市發(fā)展規(guī)劃,對棗莊旅游業(yè)發(fā)展進行規(guī)劃定位,深入挖掘旅游資源文化內涵,提升城市文化品位,全面提升棗莊旅游資源的品質和吸引力。針對當前旅游消費需求的變化,提出塑造棗莊“親近自然”、“輕松”、“健康”、“年輕態(tài)”的旅游形象,并將這種旅游形象融入新的時尚元素,貫穿到棗莊各類旅游資源的開發(fā)中,逐步打造特色鮮明的旅游產品體系。并且要在發(fā)展旅游業(yè)過程中,注重旅游資源和生態(tài)環(huán)境保護,不斷完善城市城市基礎設施和公共服務能力。同時,創(chuàng)新思路加強旅游品牌營銷,大力打造具有影響力的旅游目的地品牌,實現(xiàn)區(qū)域旅游差異化、品牌化和可持續(xù)發(fā)展。
[Abstract]:The economic development of resource-based cities is too dependent on resource-based industries, there are complex economic and social problems, such as slow economic development, serious environmental pollution, unbalanced industrial structure, severe employment problems and so on. The transformation and development of resource-based cities are very urgent. If resource-based cities do not replace the industrial cultivation and urban transformation development before the depletion of resources, the resource-based industries will decline when the resources are exhausted. The adjustment and optimization of industrial structure is the core and main content of the transformation of resource-based cities, and is also a difficult problem. There are a variety of ideas for the industrial transformation of resource-exhausted cities. The transformation of resource-based city should be based on the specific situation of the city, planning the transformation strategy according to the local conditions, based on its own advantages, cultivating and developing multiple replacement industries, and reconstructing the competitive advantage. Making full use of local and surrounding tourism resources, actively developing tourism, and giving full play to the industrial advantages of tourism is an effective measure to implement industrial transformation, adjust economic structure, optimize industrial structure and realize sustainable development in cities. Zaozhuang is also an important path choice in the process of urban industrial transformation. This paper tries to combine the reality of Zaozhuang industrial transformation, study the resource-exhausted city transformation and the choice of tourism as a replacement industry, mainly using normative research and empirical research methods. This paper discusses the current situation and problems of industrial development in the process of urban transformation, and on this basis studies how the government should seek a reasonable path for the development of tourism, formulate corresponding policies, plan, and actively guide and standardize the development of tourism. To promote the transformation of Zaozhuang city. Through the research, this paper believes that the development of tourism can promote the economic development of Zaozhuang, optimize the industrial structure, promote the employment of urban and rural residents, ecological environment protection, urban function improvement and local cultural heritage. Promote coordinated and sustainable economic and social development. At present, domestic tourism development space is vast, Zaozhuang tourism resources rich, convenient transportation, with favorable conditions for the development of tourism. Vigorously developing tourism is an effective way for the transformation and development of Zaozhuang city. Choosing tourism as the emerging leading industry of urban transformation should be based on its own advantages of resources, highlight its own characteristics, combined with urban development planning. Zaozhuang tourism development planning positioning, in-depth excavation of cultural connotation of tourism resources, improve urban cultural taste, comprehensively improve the quality and attractiveness of tourism resources of Zaozhuang, in view of the current changes in tourism consumption demand. It is proposed that the tourism image of Zaozhuang should be "close to nature", "relaxed", "healthy" and "young", and integrate this tourism image into the new fashion elements and run through the development of all kinds of tourism resources in Zaozhuang. In the process of developing tourism, we should pay attention to the protection of tourism resources and ecological environment, and constantly improve the urban infrastructure and public service capacity. Innovative ideas to strengthen tourism brand marketing, to create an influential tourism destination brand, to achieve regional tourism differentiation, branding and sustainable development.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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