本文關(guān)鍵詞：湘西自治州旅游資源價(jià)值評(píng)估研究　出處：《吉首大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：旅游資源作為旅游業(yè)發(fā)展的物質(zhì)基礎(chǔ)，，通過(guò)對(duì)旅游資源科學(xué)合理的評(píng)估，是旅游資源開(kāi)發(fā)與保護(hù)的基礎(chǔ)。自國(guó)家標(biāo)準(zhǔn)《旅游資源分類(lèi)、調(diào)查與評(píng)價(jià)》(GB／T18972—2003)的頒布實(shí)施以來(lái)，許多學(xué)者掀起了旅游價(jià)值評(píng)估的研究熱潮，其評(píng)估方法與模式也逐漸成為旅游研究的重點(diǎn)和難點(diǎn)之一。 隨著湘西土家族苗族自治州旅游業(yè)的發(fā)展，其旅游資源價(jià)值評(píng)估的研究基本上還處于空白階段，因此對(duì)湘西自治州的旅游資源價(jià)值進(jìn)行評(píng)估，有利于湘西州旅游資源的合理開(kāi)發(fā)利用，有利于合理布局旅游服務(wù)設(shè)施建設(shè)，有利于制定合理的景區(qū)門(mén)票價(jià)格，有利于計(jì)劃安排其它產(chǎn)業(yè)的協(xié)調(diào)發(fā)展。本文運(yùn)用政治經(jīng)濟(jì)學(xué)中勞動(dòng)價(jià)值論和西方經(jīng)濟(jì)學(xué)中的效用價(jià)值論兩大理論基礎(chǔ)，并分別從資源豐度、儲(chǔ)量豐度、品質(zhì)、空間分布等方面對(duì)湘西自治州的旅游資源進(jìn)行分析，得出湘西州旅游資源總體特點(diǎn)是：數(shù)量和類(lèi)型豐富多樣，品質(zhì)優(yōu)異，區(qū)域特色明顯。本文在評(píng)估湘西州旅游資源的價(jià)值的方法上，主要采用定性與定量相結(jié)合的方法來(lái)評(píng)估湘西州旅游資源，定性方法主要采取特爾菲定性方法，運(yùn)用專(zhuān)家咨詢(xún)的方式進(jìn)行數(shù)據(jù)的收集，定量方法主要采取旅行費(fèi)用法（TCM）和意愿調(diào)查價(jià)值評(píng)估法（CVM），運(yùn)用問(wèn)卷調(diào)查的方法進(jìn)行數(shù)據(jù)的收集，以此為基礎(chǔ)，客觀、有效地確定價(jià)值評(píng)估因子的權(quán)重。同時(shí)在研究國(guó)內(nèi)外關(guān)于旅游資源方面的價(jià)值分類(lèi)系統(tǒng)和評(píng)價(jià)方法的基礎(chǔ)上,建立了湘西自治州旅游資源價(jià)值分類(lèi)系統(tǒng)，并運(yùn)用旅行費(fèi)用法（TCM）和意愿調(diào)查價(jià)值評(píng)估法（CVM）對(duì)湘西自治州旅游使用價(jià)值和非使用價(jià)值進(jìn)行了估算，評(píng)估出截止2011年湘西州旅游資源總價(jià)值為253.6億元。通過(guò)對(duì)湘西州統(tǒng)計(jì)報(bào)表分析，湘西州旅游資源發(fā)展的年經(jīng)濟(jì)收入截止2011年已達(dá)到83.28億元，待開(kāi)發(fā)旅游資源項(xiàng)目將會(huì)實(shí)現(xiàn)50.61億元的旅游收益，根據(jù)構(gòu)建的數(shù)學(xué)模型，若3-5年內(nèi)游客數(shù)再增加50％，門(mén)票價(jià)格按鳳凰古城價(jià)格的2倍計(jì)算，其旅游總收入可以達(dá)到373～415億元，旅游發(fā)展?jié)摿O大。但湘西州的可開(kāi)發(fā)面積有近200平方公里，現(xiàn)在已開(kāi)發(fā)20多平方公里，旅游資源大部分沒(méi)有得到有效開(kāi)發(fā)，處于閑置狀態(tài)，因此，可以大力進(jìn)行科學(xué)合理的開(kāi)發(fā)。本文通過(guò)對(duì)湘西州旅游資源現(xiàn)狀進(jìn)行SWOT分析，提出了更科學(xué)合理的對(duì)策，為西部民族地區(qū)的旅游開(kāi)發(fā)借鑒一條更適合自己的旅游出路。 本文的創(chuàng)新之處主要表現(xiàn)在：1、運(yùn)用了定性與定量相結(jié)合的價(jià)值評(píng)估方法，依托湘西州的旅游開(kāi)發(fā)現(xiàn)狀，進(jìn)行了符合湘西州旅游價(jià)值提升的策略分析。2、全面衡量了湘西州旅游資源的發(fā)展?jié)摿�，彌補(bǔ)了湘西州旅游評(píng)價(jià)方面的空白之處，使湘西州能積極有效的提升自己的旅游價(jià)值，尋找新的旅游經(jīng)濟(jì)增長(zhǎng)點(diǎn)，為西部民族地區(qū)的旅游開(kāi)發(fā)借鑒一條更適合自己的旅游出路。
[Abstract]:The material basis of tourism resources as the development of the tourism industry, through the evaluation of the tourism resources scientifically and reasonably, is the basis for the development and protection of tourism resources. Tourism resources classification standard from "countries, the investigation and evaluation of > (GB / T18972 - 2003) since the promulgation and implementation, many scholars launched a study of tourism value evaluation, the evaluation method and model has become one of the emphases and difficulties of tourism research.
With the development of tourism industry in Xiangxi Tujia and Miao Autonomous Prefecture, the tourism resource value evaluation research basically is still in the blank stage, therefore, to assess the value of tourism resources in Xiangxi Autonomous Prefecture, is conducive to the rational development and utilization of Xiangxi tourism resources, is conducive to the rational layout of tourism service facilities, is conducive to the ticket price formulation reasonable plan, is conducive to the coordinated development of other industries. This paper uses two basic theory on labor value theory and utility value in western economics and political economics, and from resource abundance, abundance, quality, spatial distribution and other aspects of the Xiangxi Autonomous Prefecture Tourism resources were analyzed, the general characteristics of Xiangxi tourism resources are: the number and type of variety, excellent quality, obvious regional characteristics. Based on the evaluation method of the state of Xiangxi on the value of tourism resources, The method mainly adopts the qualitative and quantitative evaluation of Xiangxi tourism resources, the qualitative method mainly adopts the qualitative method of Telfi, using Delphi method for data collection, quantitative method mainly adopts the travel cost method (TCM) method to evaluate the survey value (CVM), using the method of questionnaire for data collection. On this basis, objectively and effectively determine the weight value of the evaluation factors. At the same time value based classification system and evaluation method of the tourism resources in the domestic and abroad research, establish the value of tourism resources in Xiangxi Autonomous Prefecture classification system, and using the travel cost method (TCM) method to evaluate the survey value (CVM) of Xiangxi Autonomous Prefecture Tourism use value and non use value estimate, assess the total value of the state of Xiangxi in 2011 by the tourism resources is 25 billion 360 million yuan. According to the statistical report of Xiangxi Prefecture Analysis of Xiangxi tourism resources development income by the end of 2011 has reached 8 billion 328 million yuan, achieve 5 billion 61 million yuan of tourism revenue to tourism resources development project will, according to the mathematical model, if the 3-5 years the number of tourists increased 50%, the ticket price is calculated by 2 times the price of the Phoenix Town, the total tourism revenue can be achieved from 373 to 41 billion 500 million yuan, the tourism development potential is great. But the development of the state of Xiangxi area of nearly 200 square kilometers, already developed more than 20 square kilometers, most of the tourism resources have not been effectively developed, in the idle state, therefore, can make scientific and reasonable development. Based on the SWOT analysis of the status quo of tourism resources in Xiangxi and put forward the countermeasures more scientific and reasonable, for the tourism development in western minority areas from a more suitable way of tourism itself.
The innovation of this paper are as follows: 1. The evaluation method using qualitative analysis and quantitative analysis, the present situation of tourism development based on the state of Xiangxi, were carried out in accordance with Xiangxi tourism value promotion strategy analysis of.2, a comprehensive measure of the development potential of Xiangxi tourism resources, to make up for the Xiangxi tourism evaluation gaps in the the state of Xiangxi, will effectively enhance the tourism value of their own, looking for new economic growth point of the tourism, for tourism development in western minority areas from a more suitable way of tourism itself.

【學(xué)位授予單位】：吉首大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7

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