本文關(guān)鍵詞：游客對(duì)湖南省森林植物園植物景觀滿(mǎn)意度的測(cè)評(píng)研究　出處：《中南林業(yè)科技大學(xué)》2015年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 游客滿(mǎn)意度 滿(mǎn)意度測(cè)評(píng) 植物景觀 植物園

【摘要】：植物園作為城市綠地系統(tǒng)的重要組成部分,起著舉足輕重的作用。植物景觀有改善自然環(huán)境,創(chuàng)造良好的視覺(jué)感知,增加環(huán)境的觀賞性,形成豐富的造景效果,為人們提供遮陰、活動(dòng)場(chǎng)所和服務(wù)空間等作用。且現(xiàn)在進(jìn)入新世紀(jì),“人”的權(quán)益和需求曰益凸顯,人們各種體驗(yàn)的滿(mǎn)意度理應(yīng)受到更多關(guān)注。本研究采用美國(guó)顧客滿(mǎn)意度(ACSI)理論及模型,結(jié)合植物園的屬性及植物園植物景觀特點(diǎn)和游客的屬性,對(duì)湖南省森林植物園游客植物景觀滿(mǎn)意度進(jìn)行研究分析。構(gòu)建了湖南省森林植物園游客植物景觀滿(mǎn)意度測(cè)評(píng)模型,把游客對(duì)植物園植物景觀滿(mǎn)意度昀各種感知影響因素分為出游收益、生態(tài)感知、美學(xué)感知、社會(huì)感知4大部分,同時(shí)加入游客滿(mǎn)意度、積極效應(yīng)作為結(jié)果變量。其次,基于植物園植物景觀特性和植物園游客植物景觀滿(mǎn)意度模型,建立了植物園游客植物景觀滿(mǎn)意度3級(jí)測(cè)評(píng)體系,并運(yùn)用模糊綜合評(píng)判對(duì)體系進(jìn)行評(píng)估；最后,以湖南省森林植物園為例對(duì)測(cè)評(píng)體系進(jìn)行驗(yàn)證。數(shù)據(jù)通過(guò)SPSS19.0軟件分析,表明游客來(lái)源在地區(qū)、年齡、受教育程度、職業(yè)、收入等方面呈現(xiàn)多樣性。游客對(duì)植物景觀的滿(mǎn)意度與游客的性別、來(lái)源省份、受教育程度及月收入水平相關(guān)。女性游客、受教育程度較高的、收入比較高的以及外省的對(duì)植物景觀的要求比較高,對(duì)植物景觀的滿(mǎn)意度偏低。對(duì)指標(biāo)的測(cè)量數(shù)據(jù)進(jìn)行因子分析法處理,得到項(xiàng)目層因子積極效應(yīng)、游客滿(mǎn)意度、社會(huì)感知、出游收益、美學(xué)感知、生態(tài)感知的因子權(quán)重值分別為0.22、0.18、0.17、0.15、0.15、0.13。對(duì)問(wèn)卷數(shù)據(jù)模糊綜合評(píng)判得出游客出游收益、生態(tài)感知、美學(xué)感知、社會(huì)感知、總體滿(mǎn)意度、積極效應(yīng)的模糊數(shù)分別為3.73、3.24、3.36、3.72、3.5、3.52。植物園游客植物景觀滿(mǎn)意度的模糊數(shù)P為,3.45。游客對(duì)湖南省森植物園植物景觀滿(mǎn)意度的模糊綜合評(píng)價(jià)結(jié)果為滿(mǎn)意。
[Abstract]:As an important part of urban green space system, botanical garden plays an important role. Plant landscape can improve the natural environment, create good visual perception, increase the appreciation of the environment, and form rich landscape effects. For people to provide shade, venues and service space and so on. And now entering the new century, "human" rights and interests and demand is becoming increasingly prominent. More attention should be paid to the satisfaction of people's experiences. This study adopts the theory and model of American customer satisfaction (ACSI), combining the properties of botanical gardens, plant landscape characteristics of botanical gardens and attributes of tourists. The plant landscape satisfaction of tourists in Hunan Forest Botanical Garden was studied and analyzed. The evaluation model of plant landscape satisfaction of tourists in Hunan Forest Botanical Garden was established. The tourists' satisfaction with botanical garden plant landscape is divided into four parts: tourism income, ecological perception, aesthetic perception, social perception, and at the same time, they are added to the satisfaction degree of tourists. The positive effect is regarded as the result variable. Secondly, based on the plant landscape characteristics of botanical garden and the plant landscape satisfaction model of botanical garden visitors, a three-level evaluation system for plant landscape satisfaction of botanical garden tourists is established. The system is evaluated by fuzzy comprehensive evaluation. Finally, take Hunan Forest Botanical Garden as an example to verify the evaluation system. The data is analyzed by SPSS19.0 software, which shows that the tourists come from the region, age, education level, occupation. Income and other aspects of diversity. Visitors to the plant landscape satisfaction with the tourist gender, the origin of provinces, education and monthly income level. Female tourists, the higher the education level. Higher income and higher demand for plant landscape, the satisfaction of plant landscape is low. The measurement data of indicators are processed by factor analysis, and the positive effects of project layer factors are obtained. The factor weights of tourist satisfaction, social perception, travel income, aesthetic perception and ecological perception were 0.22 / 0.180.17 / 0.150.15 / 0, respectively. 0.13. the fuzzy comprehensive evaluation of the questionnaire data shows that the fuzzy number of tourists' travel income, ecological perception, aesthetic perception, social perception, overall satisfaction degree and positive effect are 3.73 / 3.24 respectively. 3.36, 3.72, 3.5, 3.52.The fuzzy number of plant landscape satisfaction of tourists in Botanical Garden is P. 3.45. The result of fuzzy comprehensive evaluation on the plant landscape satisfaction of Sen Botanical Garden in Hunan Province is satisfactory.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F592.7

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