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  本文關(guān)鍵詞：四川省游客流時間分布特征及成因研究　出處：《江蘇師范大學》2013年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 游客流 客源市場結(jié)構(gòu) 時間分布特征 四川省

【摘要】：四川省憑借著得天獨厚的資源優(yōu)勢，每年吸引了無數(shù)慕名而來的旅游者，然而該省游客流時間分布極不均勻，季節(jié)性顯著，嚴重影響了旅游業(yè)的健康發(fā)展。本文運用游客流理論、旅游季節(jié)性理論、旅游市場學理論、區(qū)位理論等多學科行為理論，采用定量分析與定性分析相結(jié)合，通過游客流集中性分析、親景度分析、競爭態(tài)分析，對四川省入境旅游人數(shù)與國內(nèi)旅游人數(shù)進行大量的統(tǒng)計研究，探討四川省游客流時間分布特征，揭示其形成的原因，最后對游客流時間分布不均等問題提出合理的調(diào)控對策。 文章首先分析四川省游客流時間分布的整體特征，運用一定的研究方法，具體比較入境與國內(nèi)游客流年際變化與月變化特征，研究發(fā)現(xiàn)兩者存在顯著差異。接著，具體探討客源市場結(jié)構(gòu)時間分布特征。將我國港、澳、臺以及19個境外客源國作為入境客源的研究樣本，以大陸地區(qū)除四川省之外的其他30個省、直轄市為國內(nèi)客源樣本，，分別探討旅游人數(shù)、市場份額、親景度、競爭態(tài)年際變化特征。另外，文章根據(jù)地理方位、旅游人數(shù)來選取主要客源樣本，探討兩者季節(jié)分布模式、季節(jié)指數(shù)、淡旺季的月變化特征。研究發(fā)現(xiàn)：四川省客源市場結(jié)構(gòu)比較穩(wěn)定，時間變化不顯著，需進一步拓寬市場，尤其是提高金牛與明星市場的混合度。 現(xiàn)代旅游業(yè)主要包括旅游主體、旅游客體和旅游媒體[1]。文章從這三個角度分別考察了四川省游客流時間分布不均的成因。入境旅游主體成因研究時，文章將四川省與北京、上海、云南以及全國進行比較；旅游客體成因探究方面，則重點分析自然狀況、景點級別、區(qū)位等因素的影響。研究發(fā)現(xiàn)各因子并不是獨立的，它們共同影響旅游景點季節(jié)性。為了有效緩解游客流時間分布不均的現(xiàn)象，四川省可以從以下幾個方面開展工作：運用差異化價格策略來滿足不同層次的旅游者；把握客源市場結(jié)構(gòu)時間變化特征，提高旅游市場混合度；豐富旅游產(chǎn)品類型，開發(fā)四季皆宜的旅游產(chǎn)品；發(fā)展創(chuàng)意旅游，拓展旅游媒體功能。
[Abstract]:Sichuan province has richly endowed by nature resources, every year attracts many visitors from all over the tourists, but the province tourists flow time distribution is extremely uneven, seasonal, seriously affected the healthy development of the tourism industry. This paper uses tourist flow theory, the theory of seasonal tourism, tourism marketing theory, location theory and other multi-disciplinary behavior the theory, using quantitative analysis and qualitative analysis, through the analysis of the tourist flow in neutral, preference analysis, competition analysis, the number of inbound tourism in Sichuan province and the number of domestic tourists are a large number of statistical research, discusses Sichuan province tourist flow and the distribution of time, reveal the reason, at the end of the tourist flow time the uneven distribution of regulation are put forward reasonable countermeasures.
This paper first analyzes the overall characteristics of Sichuan province tourist flow time distribution, the use of certain research methods, specific comparison of interannual variation and monthly variation of inbound and domestic tourist flow, the study found that there was significant difference between the two. Then, discuss the distribution characteristics of tourist market structure. China's Hong Kong, Macao, Taiwan and 19 foreign tourists as the research sample of inbound tourism, in mainland China in 30 other provinces outside Sichuan Province, municipality directly under the central government for the domestic tourist sample, respectively discuss the number of tourists, market share, preference, variation of state annual competition. In addition, according to the geographical location, tourist number selection of the main source of the sample, two seasons the distribution pattern, seasonal index, monthly variation season. It is found that the market structure of Sichuan province tourism is relatively stable, the time did not change significantly, to further broaden the market, especially. The mixture of Gao Jinniu and the star market.
Modern tourism including tourism subject, causes tourism object and travel media [1]. articles from the three angles were investigated in Sichuan province tourist flow time uneven distribution. The research of the origin of inbound tourism subject, the Sichuan province and Beijing, Shanghai, Yunnan and China were compared; tourism object causes, then focus on the analysis of natural conditions, attraction level, influence the location and other factors. The study found that the factors are not independent, they are common in seasonal tourist attractions. In order to effectively alleviate the tourists flow time distribution isuneven, Sichuan province from the following several aspects of work: the use of differential pricing strategies to meet the different levels of tourism grasp the market structure; time variation characteristics, improve the tourism market mixed degree; enriching tourism products, development of year-round tourist products; development record Tourism is intended to expand the function of the tourism media.

【學位授予單位】：江蘇師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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