本文關(guān)鍵詞：馬鞍山博物館觀眾調(diào)查研究初探　出處：《天津師范大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 博物館 觀眾 行為 注意力 需求 滿(mǎn)意度 調(diào)查研究

【摘要】：中共十八大報(bào)告提出建設(shè)社會(huì)主義文化強(qiáng)國(guó),強(qiáng)調(diào)要為人民提供廣闊的文化舞臺(tái)。在此背景下,博物館的作用日益重要,隨著其功能的不斷演進(jìn),觀眾的地位也越來(lái)越突顯,而讓人們有機(jī)會(huì)和博物館相遇,親民是首要步驟。如何親民?觀眾調(diào)查無(wú)疑是親民的首要舉措,是連接博物館和觀眾交流的橋梁和紐帶。借助調(diào)查了解觀眾,正確地分析觀眾參觀行為,熟知他們的需求、滿(mǎn)意度等,對(duì)博物館開(kāi)展有針對(duì)性的社會(huì)教育,提供熱情周到的惠民服務(wù)有著非常重要的現(xiàn)實(shí)意義。本文圍繞“文化惠民,必先親民”這一主題,就博物館與觀眾,博物館觀眾的調(diào)查、統(tǒng)計(jì)與分析,以及解決措施進(jìn)行以下論述： 前言部分簡(jiǎn)要闡述了問(wèn)題的研究背景、意義,指出觀眾日益增長(zhǎng)的精神文化的需求同落后的觀眾研究之間的矛盾,引出觀眾調(diào)查研究的重要意義以及研究的方法與過(guò)程。 文章第一章討論博物館的內(nèi)涵及其功能演變；博物館觀眾的基本定義與類(lèi)型以及博物館觀眾調(diào)查研究的重要性�？梢哉f(shuō),博物館觀眾與調(diào)查研究是博物館自身發(fā)展的內(nèi)在要求和驅(qū)動(dòng)力,二者不僅提高了博物館實(shí)務(wù)工作的科學(xué)性,也對(duì)博物館學(xué)的發(fā)展起著一定的推動(dòng)作用。 文章第二章主要從2010～2012年馬鞍山博物館觀眾調(diào)查談起,利用大量圖文信息,對(duì)博物館觀眾調(diào)查的主要方法與內(nèi)容進(jìn)行分析研究,找出其特點(diǎn)與規(guī)律并提出相應(yīng)的建議與措施,形成初步認(rèn)識(shí)。最后依據(jù)對(duì)博物館觀眾需求、滿(mǎn)意度調(diào)查與分析,借助“馬斯洛需求層次原則”,得出博物館為觀眾的需求所應(yīng)做出的積極努力與親民、惠民的舉措。 在文章的結(jié)論部分指出了研究的基本結(jié)論、不足并提出新問(wèn)題。
[Abstract]:The report of the 18 National Congress of the Communist Party of China proposed the construction of a socialist cultural power, emphasizing the need to provide a broad cultural stage for the people. In this context, the role of museums has become increasingly important, with the continuous evolution of its functions. The status of the audience is also becoming increasingly prominent, and let people have the opportunity to meet with the museum, the first step is to get close to the people. How to get close to the people? Audience survey is undoubtedly the first measure of the people, is the bridge and link between the museum and the audience. With the help of the survey to understand the audience, correctly analyze the behavior of the audience, familiar with their needs, satisfaction and so on. It is very important for the museum to carry out targeted social education and provide warm and thoughtful service to the people. This paper focuses on the theme of "culture benefits the people, must first get close to the people", on the museum and the audience. Museum audience surveys, statistics and analysis, and solutions to the following: The preface briefly expounds the background and significance of the research, and points out the contradiction between the growing spiritual and cultural needs of the audience and the backward audience. This paper introduces the significance of the investigation and research of the audience, as well as the method and process of the research. The first chapter discusses the connotation and function evolution of the museum. The basic definition and type of museum audience and the importance of museum audience investigation and research can be said that museum audience and research is the inherent requirement and driving force of museum itself development. Both of them not only improve the scientific nature of museum practice, but also promote the development of museology. The second chapter mainly from 2010 to 2012 Ma on Shan Museum audience survey, using a large number of graphic and text information, the main methods and contents of the museum audience investigation were analyzed and studied. Find out its characteristics and laws, and put forward corresponding suggestions and measures to form a preliminary understanding. Finally, based on the museum audience needs, satisfaction investigation and analysis, with the help of "Maslow needs hierarchy principle". The article concludes that the museum should make positive efforts for the needs of the audience and benefit the people. In the conclusion part, the author points out the basic conclusions of the research, and puts forward some new problems.
【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：G269.27

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