本文關(guān)鍵詞：中國(guó)農(nóng)民旅游流路徑擴(kuò)展研究　出處：《西南交通大學(xué)》2012年博士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 農(nóng)民旅游 旅游流 系統(tǒng) 雙動(dòng)力模型 路徑擴(kuò)展

【摘要】：旅游產(chǎn)品具有象征意義,是社會(huì)和諧與平安的折射,是旅游者財(cái)富與健康的體現(xiàn)。旅游業(yè)的可持續(xù)發(fā)展離不開全體國(guó)民的參與,尤其是中國(guó)的經(jīng)濟(jì)發(fā)展到一定水平時(shí),就更應(yīng)該滿足大多數(shù)人的消費(fèi)需求,保障大多數(shù)人的消費(fèi)權(quán)益,讓中低收入者尤其是占我國(guó)半數(shù)以上的農(nóng)民參與到旅游中去,這樣的旅游市場(chǎng)才是均衡與合理的。離開了農(nóng)民的參與,旅游業(yè)將是不完整的、甚至是殘缺的,對(duì)廣大的農(nóng)民來(lái)說(shuō)也是不公平的。因此,農(nóng)民旅游市場(chǎng)的開發(fā)對(duì)于提升農(nóng)民文化素質(zhì),擴(kuò)大旅游產(chǎn)業(yè)規(guī)模,拓展旅游業(yè)競(jìng)爭(zhēng)力,加快新農(nóng)村建設(shè)步伐具有重要意義。特別是在當(dāng)前全球金融危機(jī)等復(fù)雜的經(jīng)濟(jì)局勢(shì)面前,發(fā)展農(nóng)民旅游作為有效拉動(dòng)內(nèi)需的手段之一,其重要性愈加突出。但縱觀國(guó)內(nèi)外旅游流的研究文獻(xiàn),對(duì)農(nóng)民旅游市場(chǎng)的研究甚少,學(xué)術(shù)界對(duì)此鮮有關(guān)注。由于長(zhǎng)期對(duì)農(nóng)民旅游市場(chǎng)開發(fā)的忽視,難免導(dǎo)致眾多旅游資源開發(fā)與景區(qū)規(guī)劃缺乏符合農(nóng)民需求的旅游產(chǎn)品,從而使旅游業(yè)未達(dá)到應(yīng)有的豐滿程度。本文從拓展農(nóng)民旅游流路徑的角度來(lái)研究我國(guó)農(nóng)民旅游市場(chǎng)的特性,開辟了旅游市場(chǎng)研究的新視野。 為了達(dá)到形成并擴(kuò)展農(nóng)民旅游路徑流的目的,本研究從農(nóng)民旅游現(xiàn)狀分析著手,選取發(fā)達(dá)地區(qū)、中等地區(qū)和欠發(fā)達(dá)地區(qū)等三類不同層次地區(qū)作為研究范圍,通過(guò)田野調(diào)查和深度訪談,結(jié)合相關(guān)的統(tǒng)計(jì)數(shù)據(jù)和參考資料,從微觀層面將三類地區(qū)農(nóng)民旅游的現(xiàn)實(shí)情況,包括對(duì)農(nóng)民旅游態(tài)度、目的和動(dòng)機(jī)、消費(fèi)方式等內(nèi)容進(jìn)行差異分析,以期明確農(nóng)民在閑暇時(shí)間、經(jīng)濟(jì)條件、政策、信息、交通、安全、心理狀況等方面的出游需求以及欠發(fā)達(dá)地區(qū)與發(fā)達(dá)地區(qū)農(nóng)民旅游發(fā)展的差距所在。在微觀調(diào)查分析的基礎(chǔ)上,構(gòu)建宏觀的涵蓋游客流、交通流、資金流、信息流、政策流、技術(shù)流、商品流等“七大流”在內(nèi)的農(nóng)民旅游流系統(tǒng),從系統(tǒng)論的角度就農(nóng)民旅游活動(dòng)的現(xiàn)象進(jìn)行分析,探索農(nóng)民旅游的軌跡、特點(diǎn)、規(guī)律等,繼而從推動(dòng)力和拉動(dòng)力兩個(gè)方向建立了農(nóng)民旅游流路徑擴(kuò)展的雙動(dòng)力模型,給出了雙動(dòng)力模型中“七大流”的時(shí)序、流向、流量、強(qiáng)度等定量衡量指標(biāo)及其適用條件。 同時(shí),本文選取農(nóng)民旅游開展處于國(guó)內(nèi)領(lǐng)先地位的浙江省作為案例,以驗(yàn)證農(nóng)民旅游流雙動(dòng)力模型的有效性和適用性,為研究提供實(shí)證支持。最后筆者結(jié)合微觀和宏觀分析,從旅游流系統(tǒng)的“七大流”角度分別提出優(yōu)化措施,以期實(shí)現(xiàn)和促進(jìn)農(nóng)民旅游流的形成,擴(kuò)展和優(yōu)化農(nóng)民旅游流路徑的目的。 本研究獨(dú)辟蹊徑,選取學(xué)者和業(yè)界都未曾重視和關(guān)注的農(nóng)民旅游進(jìn)行深度探索,試圖為開發(fā)適合農(nóng)民需求的多樣化的旅游產(chǎn)品,吸引農(nóng)民體驗(yàn)旅游,建立統(tǒng)一的旅游大市場(chǎng),提高農(nóng)民生活質(zhì)量,進(jìn)而推動(dòng)農(nóng)村現(xiàn)代化、縮小城鄉(xiāng)二元結(jié)構(gòu)差距、最終為建立和諧社會(huì)貢獻(xiàn)智慧!
[Abstract]:The tourism product has a symbolic meaning, social harmony and peace is refraction, tourist wealth and health reflect. Tourism sustainable development cannot do without the participation of all citizens, especially China economic development to a certain level, it should meet the consumer demand for most people, the majority of consumer rights protection for low-income persons, especially accounted for more than half of China's farmers to participate in the tour to the tourism market is balanced and reasonable. Leave the participation of farmers, the tourism industry will be incomplete, or even incomplete, the majority of farmers are not equal. Therefore, rural tourism the development of the market to enhance the cultural quality of farmers, expand the scale of the tourism industry, expand the competitiveness of the tourism industry, it is important to accelerate the pace of new rural construction. Especially in the current global financial crisis and other complex Economic Bureau The potential presence of developing rural tourism as one of the effective means of stimulating domestic demand, its importance is more and more prominent. But the research literature at home and abroad tourist flow, the research on the rural tourism market is very little, the academic circles little attention. Because of the long-term development of the tourism market for farmers to ignore, it will inevitably lead to a number of tourism resources development and the lack of scenic spot planning meet the needs of farmers tourism products, so that the tourism industry has not reached the degree of fullness should be. This article studies the characteristics of rural tourism market in China from the development of rural tourism flow path analysis, opened up a new field in the research of the tourism market.
In order to achieve the formation and expansion of rural tourism flow path, this research from the status quo of rural tourism analysis, selection of developed area, medium area and underdeveloped areas such as three kinds of different levels of area as the study area, through field surveys and interviews with relevant statistical data and reference data, from the micro level to the reality of farmers tourism in three regions, including the rural tourism attitude, purpose and motivation, content consumption patterns by analyzing the differences, in order to clear the farmers in leisure time, economic conditions, policy, information, transportation, security, the development of rural tourism on psychological status of the travel demand in underdeveloped areas and the gap with the developed areas. Based on the survey analysis, covering the construction of macro traffic flow, tourist flow, capital flow, information flow, policy flow, technology flow, commodity flow, "seven" The tourist flow system, from the perspective of system theory on rural tourism activities of analysis, explore the rural tourism path, characteristics, rules, and then from the driving force and the pulling force of two directions is established dynamic model of rural tourism flow path expansion, given the double acting force model in "seven" timing flow, flow, strength, quantitative measure and its applicable conditions.
At the same time, this paper selects the rural tourism development in the domestic leading position in Zhejiang Province as a case, the validity and applicability of the hybrid model verification flow of rural tourism, to provide empirical support for the research. Finally, combining micro and macro analysis, from the tourist flow system "seven stream" are put forward the optimization measures, formed by the to achieve and promote rural tourism flow, expand and optimize the flow path of the rural tourism.
This study selected inventive, researchers and practitioners have the attention and concern of the farmers are trying to explore the depth of tourism, diversified tourism product development for farmers, farmers to attract tourism experience, tourism to establish unified market, improve the quality of life of farmers, and promote the modernization of rural areas, narrowing the gap between urban and rural structure of two yuan, building up a harmonious society with wisdom!

【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592;F323.6

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