本文關(guān)鍵詞：基于游客和旅游目的地的旅游體驗研究　出處：《廣州大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 旅游體驗 體驗經(jīng)濟(jì) 旅游體驗的要素 旅游體驗的質(zhì)量 體驗型旅游

【摘要】：旅游體驗是旅游者通過與外部世界取得聯(lián)系從而改變內(nèi)在心理水平,并調(diào)整其心理結(jié)構(gòu)過程。這種體驗以旅游者參與互動為特征,以游客獲得各種感官刺激和精神震撼為目標(biāo)。隨著體驗經(jīng)濟(jì)時代的到來，旅游者漸漸成熟起來，他們追求新的旅游體驗，對旅游產(chǎn)品產(chǎn)生更高的要求，本文從心理學(xué)、管理學(xué)的視角出發(fā)，分析了影響游客旅游體驗因素，將旅游體驗的概念引入旅游目的地開發(fā)、營銷和服務(wù)的全過程，對豐富旅游者的經(jīng)歷和旅游企業(yè)發(fā)展來說都有重要意義。高質(zhì)量的旅游體驗?zāi)芙o旅游者帶來一段美好而難忘的回憶，對于旅游企業(yè)來說，這將有助于其根據(jù)旅游者的情感體驗設(shè)計出更加適合旅游者需求的規(guī)劃組合，滿足甚至超過旅游期望值，讓旅游者產(chǎn)生由感知—動機(jī)—決策—旅游的良性循環(huán)，從而奠定旅游企業(yè)獲得經(jīng)濟(jì)效益的長久基礎(chǔ)。全文共分七章，研究的主要內(nèi)容如下： 第一章是緒論部分，從體驗經(jīng)濟(jì)的背景出發(fā)，系統(tǒng)分析總結(jié)了目前旅游體驗相關(guān)理論研究和實踐情況，提出了論文研究解決的基本問題是如何從旅游者和旅游目的地角度出發(fā)，探討旅游體驗理論要素及實踐應(yīng)用研究。 第二章對游客感知的旅游體驗、體驗經(jīng)濟(jì)、旅游體驗質(zhì)量等與研究相關(guān)的基本概念進(jìn)行了理論界定。 第三章從旅游者結(jié)構(gòu)與旅游者行為特征視角，進(jìn)行市場調(diào)查，對旅游者的感官體驗、動機(jī)、感知體驗、社會階層、情景體驗等影響因素進(jìn)行了分類，并深入探討。 第四章在要素研究基礎(chǔ)上，通過對各種類型旅游項目的設(shè)計，將體驗因素賦予旅游產(chǎn)品之中，豐富其內(nèi)涵及功能。從游客角度，進(jìn)行提高游客參與性，重視旅游前的準(zhǔn)備，重視體驗過程中情節(jié)創(chuàng)造和再創(chuàng)造，紀(jì)念品體驗化等進(jìn)行開發(fā)研究。 第五章從旅游目的地的營銷策略角度，研究如何將旅游體驗要素，滲透到旅游產(chǎn)品營銷之中，打造情感營銷、主題營銷、聽覺營銷、視覺營銷、氛圍營銷等先進(jìn)的方法。 第六章就旅游目的地的服務(wù)質(zhì)量問題，從理論和實踐的角度，通過加大旅游體驗服務(wù)狀況管理，加強(qiáng)信息流動，實施個性化服務(wù)，培養(yǎng)高素質(zhì)的員工，，優(yōu)質(zhì)解說等措施，探索游客能夠感知的服務(wù)質(zhì)量管理方法。 第七章對以上研究進(jìn)行了總結(jié)，認(rèn)為通過在現(xiàn)代旅游體驗理論的指導(dǎo)下，從旅游者角度，通過對旅游業(yè)的體驗產(chǎn)品，體驗營銷和體驗服務(wù)的開發(fā)，實現(xiàn)旅游者和旅游企業(yè)良性互動，提高旅游業(yè)整體水平。
[Abstract]:Tourism experience, which is characterized by tourists' participation in interaction, is that tourists change their inner psychological level and adjust their psychological structure process by making contact with the outside world. With the arrival of the era of experience economy, tourists gradually mature up, they pursue new tourism experience, and have higher requirements on tourism products. From the perspective of psychology and management, this paper analyzes the factors influencing tourist experience and introduces the concept of tourism experience into the whole process of tourism destination development, marketing and service. It is of great significance to enrich the experience of tourists and the development of tourism enterprises. High-quality tourism experience can bring tourists a period of beautiful and unforgettable memories for tourism enterprises. This will help it to design more suitable for tourists' needs according to their emotional experience, meet or even exceed the expected value of tourism, so that tourists from perception-motivation-decision-making-tourism virtuous cycle. In order to lay a long-term foundation for tourism enterprises to obtain economic benefits. The full text is divided into seven chapters, the main contents of the study are as follows: The first chapter is the introduction part, from the background of experience economy, it systematically analyzes and summarizes the current tourism experience related theoretical research and practice. The basic problem of this paper is how to explore the theoretical elements and practical application of tourism experience from the point of view of tourists and tourist destinations. The second chapter defines the basic concepts of tourism experience, experience economy and tourism experience quality. The third chapter from the tourist structure and tourist behavior characteristics of the perspective of market research, the tourists' sensory experience, motivation, perceptual experience, social class, situational experience and other factors are classified. And discuss deeply. Chapter 4th on the basis of the study of the elements, through the design of various types of tourism projects, the experience factors to the tourism products, enrich its connotation and function, from the perspective of tourists, to improve the participation of tourists. Attention should be paid to the preparation of tourism, the creation and re-creation of plot in the process of experience, and the development and research of souvenir experience. Chapter 5th, from the perspective of tourism destination marketing strategy, studies how to infiltrate tourism experience elements into tourism product marketing, create emotional marketing, theme marketing, auditory marketing, visual marketing. Atmosphere marketing and other advanced methods. Chapter 6th on the quality of service of tourism destination, from the perspective of theory and practice, through strengthening the management of tourism experience service, strengthening the flow of information, implementing personalized service, training high-quality staff. Quality explanation and other measures to explore the tourists can perceive the quality of service management methods. Chapter 7th summarizes the above research, and thinks that under the guidance of modern tourism experience theory, from the perspective of tourists, through the tourism experience products, experience marketing and experience service development. To achieve good interaction between tourists and tourism enterprises, improve the overall level of tourism.
【學(xué)位授予單位】：廣州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F590

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 白凱;馬耀峰;李天順;;旅游目的地游客體驗質(zhì)量評價性研究——以北京入境游客為例[J];北京社會科學(xué);2006年05期

2 吳麗霞;趙現(xiàn)紅;;旅華外國游客旅游體驗質(zhì)量評價實證研究[J];地理與地理信息科學(xué);2007年03期

3 田美蓉,保繼剛,教授;游客對歌舞旅游產(chǎn)品真實性評判研究——以西雙版納傣族歌舞為例[J];桂林旅游高等�？茖W(xué)校學(xué)報;2005年01期

4 鄭向敏,田苗苗;體驗營銷在飯店經(jīng)營中的應(yīng)用[J];桂林旅游高等�？茖W(xué)校學(xué)報;2005年04期

5 胡幸福;;談區(qū)域旅游的文化包裝[J];桂林旅游高等專科學(xué)校學(xué)報;2006年02期

6 方賢寨;粟路軍;蔣術(shù)良;彭耀根;鄭旗;;基于鄉(xiāng)村旅游者調(diào)查的鄉(xiāng)村旅游體驗研究——以長沙市周邊鄉(xiāng)村旅游為例[J];桂林旅游高等�？茖W(xué)校學(xué)報;2007年03期

7 姜海濤;;旅游場:旅游體驗研究的新視角[J];桂林旅游高等專科學(xué)校學(xué)報;2008年03期

8 龍江智;盧昌崇;;旅游體驗的層級模式:基于意識譜理論的分析[J];北京第二外國語學(xué)院學(xué)報;2009年11期

9 高芳;;國內(nèi)游客觀看民族歌舞的真實性體驗研究——以《云南映象》為例[J];昆明大學(xué)學(xué)報;2008年02期

10 鄒統(tǒng)釬,吳麗云;旅游體驗的本質(zhì)、類型與塑造原則[J];旅游科學(xué);2003年04期

相關(guān)碩士學(xué)位論文 前2條

1 陳超群;鄉(xiāng)村旅游體驗真實性研究[D];中南林業(yè)科技大學(xué);2007年

2 竇清;論旅游體驗[D];廣西大學(xué);2003年

本文編號：1400270