本文關鍵詞：沂源縣發(fā)展生態(tài)旅游的策略研究　出處：《中國海洋大學》2013年碩士論文　論文類型：學位論文

  更多相關文章： 旅游管理 生態(tài)旅游 策略研究

【摘要】：本文在參考借鑒國內(nèi)外專家學者研究成果的基礎上,結合沂源縣發(fā)展生態(tài)旅游實際現(xiàn)狀,對沂源縣生態(tài)旅游存在問題及發(fā)展策略進行研究。 通過對沂源縣發(fā)展生態(tài)旅游現(xiàn)狀的SW0T分析,首先評述了沂源縣發(fā)展生態(tài)旅游的優(yōu)勢(Strengths)包括天然宜居的生態(tài)環(huán)境、山川秀美的自然風光、獨特典型的地質(zhì)資源、豐富久遠的人文遺產(chǎn)、積淀深厚的文化內(nèi)涵。沂源縣發(fā)展生態(tài)旅游的劣勢(Weaknesses)包括基礎設施建設滯后、資金投入不足、管理體制不夠理順、缺乏旅游精品等。分析沂源縣發(fā)展生態(tài)旅游的機會(Opportunities)在于地處魯中、日益凸顯的區(qū)位優(yōu)勢；公眾旅游目的地由城市向鄉(xiāng)村轉變；擁有“沂源蘋果”等知名生態(tài)品牌。進而分析沂源縣發(fā)展生態(tài)旅游的威脅(Threats)在于景區(qū)競爭形勢十分緊迫,促銷方式相對較為單一,旅游人才嚴重不足等。通過SWOT矩陣分析和SWOT多要素交叉分析分析得出典型戰(zhàn)術。 根據(jù)對沂源縣旅游市場做的市場調(diào)查和細分進行分析,并參考周邊沂南、蒙陰、梁山等地區(qū)景區(qū)典型發(fā)展經(jīng)驗,進而提出沂源縣生態(tài)旅游的開發(fā)設想：首先要科學定位,明確目標,還需要加快塑造品牌、創(chuàng)新宣傳手段、創(chuàng)新理順體制、加大招商力度、完善配套設施、培養(yǎng)旅游人才。進而探討了具體的規(guī)劃思路和措施：搞好生態(tài)旅游項目策劃、理順管理機制,整合旅游資源,全力打造特色旅游產(chǎn)品,同時建立多元化投資機制,加快景區(qū)基礎設施配套建設和科學有效的宣傳促銷機制,大力加強旅游人才建設,才能保證生態(tài)旅游和社會經(jīng)濟的可持續(xù)發(fā)展。隨后選取“農(nóng)家樂”這一沂源縣較為典型的旅游產(chǎn)品做為案例進行了具體的發(fā)展策略研究。 結論部分總結了本文通過研究探索所得出的點滴成果及各種原因造成的遺留問題。在整個研究過程中系統(tǒng)論和辯證唯物的思想貫穿始終。論文以理論研究為基礎,但不是一項純理論的選題,也注重實際應用。論文不僅在理論上形成一種認識體系,在實踐上也提供了一種明確的操作思路,論文借鑒旅游地理學、旅游經(jīng)濟學、景觀生態(tài)學的研究方法和手段,揭示沂源縣生態(tài)旅游發(fā)展的必然性及可行性,構建了生態(tài)旅游發(fā)展策略的理論框架,對沂源縣生態(tài)旅游的發(fā)具有現(xiàn)實實意義。
[Abstract]:Based on the research results of experts and scholars at home and abroad and the actual situation of eco-tourism development in Yiyuan County, this paper studies the problems and development strategies of eco-tourism in Yiyuan County. Based on the SW0T analysis of the development of eco-tourism in Yiyuan County, the advantages of developing eco-tourism in Yiyuan County are reviewed firstly, including the natural and livable ecological environment. Beautiful natural scenery, unique geological resources, rich cultural heritage. The disadvantages of developing ecotourism in Yiyuan County include lagged infrastructure construction, insufficient capital investment and inadequate management system. The analysis of the opportunity of developing ecotourism in Yiyuan County lies in its geographical advantage which is increasingly prominent in the middle of Shandong Province. The public tourist destination changes from the city to the countryside; "Yiyuan apple" and other well-known ecological brands. Further analysis of the Yiyuan County to develop eco-tourism threat than the threat lies in the scenic area competition situation is very urgent, relatively simple promotion. Through SWOT matrix analysis and SWOT multi-element cross analysis, the typical tactics are obtained. Based on the analysis of the market survey and segmentation of the tourism market in Yiyuan County, and referring to the typical development experience of the surrounding areas such as Yinan, Mengyin, Liangshan and so on. And then put forward the development assumption of eco-tourism in Yiyuan County: first of all, we need to scientifically position, clear the goals, but also need to speed up the creation of brands, innovative propaganda means, innovation to rationalize the system, increase the intensity of investment, improve supporting facilities. Then it discusses the specific planning ideas and measures: to do a good job in eco-tourism project planning, to rationalize the management mechanism, to integrate tourism resources, and to create tourism products with characteristics. At the same time, we should establish a diversified investment mechanism, accelerate the construction of infrastructure facilities and scientific and effective propaganda and promotion mechanism, and vigorously strengthen the construction of tourism talents. In order to ensure the sustainable development of ecotourism and social economy, this paper chooses "Nongjiale", a typical tourism product in Yiyuan County, as a case study. The conclusion part summarizes the research results and the problems caused by all kinds of reasons. In the whole research process, the thoughts of system theory and dialectical materialism run through all the time. The thesis is based on theoretical research. Base. However, it is not a pure theoretical topic, but also pays attention to practical application. The paper not only forms a kind of understanding system in theory, but also provides a clear operational thinking in practice. The paper draws lessons from tourism geography. The research methods and means of tourism economics and landscape ecology reveal the inevitability and feasibility of the development of ecotourism in Yiyuan County and construct the theoretical framework of ecotourism development strategy. It has practical significance to the development of ecological tourism in Yiyuan County.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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