本文關(guān)鍵詞：旅游目的地智能手機APP旅游信息服務(wù)研究　出處：《東北財經(jīng)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著移動互聯(lián)網(wǎng)技術(shù)的不斷成熟,以及智能手機等移動終端設(shè)備的普及,人們逐漸習(xí)慣了使用移動應(yīng)用客服端(即APP)上網(wǎng)的方式。國內(nèi)各大門戶網(wǎng)站也陸續(xù)開始向移動端布局,紛紛推出對應(yīng)的移動APP來占據(jù)一定的移動網(wǎng)絡(luò)市場空間。而APP的商業(yè)使用也已經(jīng)開始初露鋒芒。隨著移動互聯(lián)網(wǎng)越來越開放化,APP從起初的移動網(wǎng)絡(luò)布局向移動互聯(lián)網(wǎng)商業(yè)活動發(fā)展,衍生出諸如營銷、在線交易等諸多形式�？傊�,在移動互聯(lián)網(wǎng)時代APP的作用和優(yōu)勢都將會愈發(fā)明顯。 與此同時,國內(nèi)各大旅游企業(yè)也開始重視旅游APP的開發(fā)。尤其是各個在線旅游企業(yè)都已經(jīng)推出了較為成熟的旅游APP,例如去哪兒網(wǎng)已經(jīng)開發(fā)了包括去哪兒旅行、去哪兒攻略、去哪兒酒店等在內(nèi)的6款A(yù)PP,全面覆蓋用戶旅行前、旅行中、旅行后的各類需求。目前移動互聯(lián)網(wǎng)上旅游相關(guān)APP種類較多,把OTA(Online Travel Agent)的標(biāo)準(zhǔn)模式搬到移動互聯(lián)網(wǎng)上,例如迷途,酒店管家,如家酒店等；記錄旅行經(jīng)歷的UGC(User Generated Content)類,例如在路上,面包旅行等；以馬蜂窩為突出代表的攻略類等。由此可見,這些以提供旅游信息為主的移動互聯(lián)網(wǎng)應(yīng)用軟件有力的完善了旅游信息服務(wù),旅游者獲取信息的內(nèi)容更加詳盡、快捷、方便。APP使移動和旅行實現(xiàn)了高度切合,因此必然受到了熱衷移動網(wǎng)絡(luò)旅游者的熱捧。此外,旅游界內(nèi)“智慧旅游”的呼聲日漸高漲,各級政府及旅游主管部門,開始注重旅游信息化服務(wù),第一批18座智慧旅游試點城市取得了一定的成績之后,全國多家旅游目的地城市開始加強旅游信息化服務(wù)。開發(fā)旅游目的地APP,擴大免費無線WIFI覆蓋區(qū)域等舉措也陸續(xù)出現(xiàn)。 而現(xiàn)有的基于APP的旅游目的地信息化服務(wù)還存在一定上升空間,旅游目的地APP的開發(fā)也處于起步階段,暴露出諸如用戶體驗不足等問題。為了不斷完善旅游目的地的信息化服務(wù),更好地滿足現(xiàn)階段旅游市場信息需求,使得本研究有其必要性。 本文主要分為五個部分：第一部分主要闡明研究背景和意義,交代研究方法和框架。第二部分是文獻(xiàn)綜述。首先開始梳理有關(guān)結(jié)合用戶體驗視角的信息化服務(wù)的相關(guān)研究文獻(xiàn)；隨后對信息服務(wù)中的旅游決策理論與用戶行為理論展開述評；最后分別對國內(nèi)外旅游信息服務(wù)研究現(xiàn)狀做出歸納。第三部分主要是運用扎根理論的方法,對旅游目的地智能手機APP旅游信息服務(wù)要素展開研究。筆者對在自助背包旅行中結(jié)識的一些有過旅游相關(guān)APP使用經(jīng)歷的驢友進(jìn)行半開放式訪談,獲取研究資料,借助MaxQda軟件完成扎根理論的編碼過程,即開放式編碼、主軸式編碼、開放式編碼。得出了旅游目的地APP信息服務(wù)要素包括項目要素、情景要素、互動要素、結(jié)果要素四個核心要素。并結(jié)合相關(guān)研究提出了旅游目的地APP體驗化信息服務(wù)要素模型。第四部分主要是結(jié)合上一部分的結(jié)論提出了旅游目的地APP信息服務(wù)體驗化設(shè)計框架,為旅游目的地APP的設(shè)計提供參考。第五部分為研究提出總結(jié),并提出研究展望。
[Abstract]:With the development of mobile Internet technology continues to mature, the popularity of mobile intelligent terminal equipment and mobile phone etc., people gradually accustomed to using mobile application client (APP) access to the Internet. The major portals have also started the layout of the mobile terminal, have launched mobile APP corresponding to occupy a certain market space and mobile network. The commercial use of APP has also started with mobile Internet begin to display talents more and more open, the development of APP mobile network layout from the first to the mobile Internet business activities, such as derivative marketing, online transactions and other forms. In short, in the mobile Internet era, the role of APP and advantages will become more apparent.
At the same time, the domestic tourism enterprises have begun to attach importance to the development of tourism APP. Especially in the various online travel companies have launched a mature tourism APP, such as where the network has been developed including where to travel, where to go to the hotel where the Raiders, including 6 APP, comprehensive coverage of the user before the trip, travel in the travel after the various needs. The current mobile internet tourism related APP more types of OTA (Online Travel Agent) standard model to mobile Internet, such as lost, the hotel housekeeper, Home Inn, etc.; record the travel experience of UGC (User Generated Content), such as on the road, traveling to the bread; a beehive for outstanding representatives of the Raiders and so on. Thus, these to provide travel information based mobile Internet application software effectively improves the tourism information service, tourist information in More detailed, fast, convenient to move and travel.APP to achieve a high degree of fit, so must have been keen to mobile network tourists blitz. In addition, the tourism industry of the wisdom of tourism are growing, all levels of government and tourism authorities, tourism began to focus on the information service, after the first batch of 18 seat smart travel pilot the city has made some achievements, the number of tourist destination city began to strengthen the tourism information service. The development of tourism destination APP, expand free wireless WIFI coverage area and other initiatives are expected.
While the existing APP tourism destination information service based on there is a certain increase in space, the development of tourism destination APP are still in the initial stage, exposed such as user experience problems. In order to constantly improve the information service of tourism destination, to better meet the information needs of the tourism market at this stage, it is necessary to make the research.
This paper is divided into five parts: the first part mainly explains the research background and significance, explain the research methods and framework. The second part is the literature review. First literature review related research about information service combined with the user experience perspective; then the theory of tourism decision-making theory and user behavior of information service in the expanded review; finally the domestic and foreign tourism research information service status are summarized. The third part is mainly using the method of grounded theory, research on the tourism destination APP of intelligent mobile phone travel information service elements. The author of the met in self-help Backpack Travel some experienced travel related APP to tour pal semi open interviews, access to research data, complete the encoding process of grounded theory with MaxQda software, open encoding, spindle type encoding, open the destination encoding. The APP information service elements including project elements, situational elements, interactive elements, the elements of the four core elements. Combined with the related research and put forward the tourism destination APP experience elements of information service model. The fourth part is mainly based on the part of the conclusion and put forward the design framework of tourism destination APP information service experience, to provide the reference for the design of tourism destination APP. The fifth part is the research summary, and puts forward the research prospect.

【學(xué)位授予單位】：東北財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592;F49

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