本文關(guān)鍵詞：海南旅游季節(jié)性研究　出處：《海南大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 旅游季節(jié)性 季節(jié)性空間差異 影響因素 海南

【摘要】：旅游季節(jié)性是旅游和旅游經(jīng)營活動(dòng)在一年時(shí)間跨度內(nèi)呈現(xiàn)的隨時(shí)間變化的特點(diǎn)。季節(jié)性是旅游活動(dòng)的重要特征,是旅游目的地普遍存在的現(xiàn)象。海南省作為全國唯一的熱帶島嶼省份,地處我國南端,憑借獨(dú)具特色的旅游資源和良好的自然環(huán)境,其旅游季節(jié)性具有其獨(dú)特性和典型性。本文通過對(duì)海南旅游季節(jié)性的研究,希望能夠?yàn)槁糜渭竟?jié)性研究提供一定的幫助,并為縮小海南旅游淡旺季差異提出有效建議與措施。 本文包括以下主要內(nèi)容： 一、綜述了旅游季節(jié)性研究的相關(guān)文獻(xiàn),梳理了相關(guān)理論體系。對(duì)現(xiàn)有旅游季節(jié)性指數(shù)進(jìn)行修訂,提出旅游各月日均指數(shù)Si、旅游淡旺比T'和旅游季節(jié)性集中指數(shù)R'三個(gè)指數(shù),反映海南旅游季節(jié)性特征(Si)和衡量其旅游季節(jié)性強(qiáng)度(T’、R')。 二、比較了不同旅游地(黃山、西遞、宏村、普陀山、北海)與海南的旅游季節(jié)性特征。海南客流時(shí)間分布曲線呈“W”形,其他旅游地的呈“三峰三谷”形；年初年末是海南出現(xiàn)客流高峰的季節(jié),而對(duì)于其他旅游地是出現(xiàn)客流低谷的季節(jié)；海南的旅游季節(jié)性強(qiáng)度弱于其他旅游地。 三、指出海南旅游季節(jié)性的空間差異：海南各市縣旅游季節(jié)性特征表現(xiàn)各異,季節(jié)性強(qiáng)度存在差異,東部沿海市縣的旅游季節(jié)性明顯強(qiáng)于中西部市縣；海南國內(nèi)旅游市場客流時(shí)間特征呈現(xiàn)“W”狀,入境市場則表現(xiàn)為“兩端高、中間低”；入境旅游市場旅游季節(jié)性強(qiáng)于國內(nèi)旅游；不同入境市場中澳門市場R'值最高,主要客源國中韓國R'值最高。 四、通過現(xiàn)場發(fā)放、回收問卷和滾雪球抽樣調(diào)查法,調(diào)查了公眾對(duì)海南旅游季節(jié)性的感知情況。調(diào)查結(jié)果基本上與實(shí)際情況比較吻合。 最后,得出自然因素是海南旅游季節(jié)性形成的主導(dǎo)因素,社會(huì)因素在此基礎(chǔ)上起輔助作用,偶發(fā)性因素在特殊時(shí)段影響客流時(shí)間分布。提出可通過制定季節(jié)性價(jià)格、完善旅游設(shè)施、豐富旅游產(chǎn)品、加強(qiáng)營銷手段等策略調(diào)控季節(jié)性變化,縮小旅游淡旺季差距。
[Abstract]:Seasonal tourism is tourism and tourism activities in a year time span varies with time. Season is an important feature of tourism activities, tourism destination is a widespread phenomenon. Hainan province is China's only tropical island province, located in China's southern tip, by virtue of the unique tourism resources and good natural environment, the tourist season has its unique characteristics and typical. Through the research on Hainan tourism seasonality, hoping to provide some help for the study of the tourist season, and puts forward some effective suggestions and measures to narrow the gap between the Hainan tourist season.
This article includes the following main contents:
A review of the relevant literature, the research of the tourist season, combing the relevant theoretical system. To revise the existing tourism seasonal index, the average daily Si index of the tourism, tourism and tourism T'light Wanbi seasonal concentration index R' three index, reflecting the seasonal characteristics of Hainan tourism (Si) and the measure of its tourist season the intensity of the (T, R').
Two, compare the different tourism destinations (Mount Huangshan, Hongcun, Mount Putuo, Xidi, Beihai) and Hainan tourism seasonality. Hainan passenger flow time distribution curve was "W", other tourist destinations is "three peaks and valleys" shape; early Hainan is the end of the peak season, and for other tourist destinations is the low flow season; tourism seasonal strength of Hainan is weaker than that of other tourist destinations.
Three, Hainan pointed out that the different seasonal tourism space tourism of Hainan city and county seasonal characteristics are different, there are differences in seasonal strength, tourist season in eastern coastal cities and counties was stronger than the central and western counties; passenger flow time characteristics of Hainan domestic tourism market presents "W" shape, the market performance is "the ends of the high, middle and low" the inbound tourism market; tourism seasonality in the domestic tourism market; Macao R'market in different entry value is the highest, major source countries South Korea R' is the highest.
Four, we surveyed the public's perception of tourism seasonality in Hainan through field questionnaires, questionnaires and snowball sampling survey. The survey results are basically consistent with the actual situation.
Finally, the natural factor is the dominant factor of the formation of Hainan tourist season, played a supporting role on this basis of social factors, incidental factors in a special period of time affect the passenger flow. Put forward through the development of seasonal price, perfect tourist facilities, rich in tourism products, strengthen the seasonal changes of strategy marketing regulation, reduce travel light the gap between the season.

【學(xué)位授予單位】：海南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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