發(fā)布時間：2018-04-20 01:22

  本文選題：新醫(yī)保政策 + 連鎖經(jīng)營　； 參考：《福建師范大學(xué)》2014年碩士論文

【摘要】：隨著我國經(jīng)濟持續(xù)發(fā)展,居民生活水平不斷提升,人們更加關(guān)注健康問題,再加上新醫(yī)保政策覆蓋面更廣、保障水平逐步提高,社會醫(yī)藥消費能力明顯提升。但長期存在的藥品價格虛高問題并沒有得到根本解決,既制約了社會醫(yī)藥消費能力的發(fā)揮,也不利于居民健康水平的提高。與此同時,大量醫(yī)藥零售企業(yè)開辦及網(wǎng)點數(shù)量的增加,使我國醫(yī)藥零售行業(yè)的競爭持續(xù)加劇,國家醫(yī)療保險制度的改革,客觀上使得這種競爭更趨激烈。因此,研究我國新醫(yī)保政策下連鎖藥店經(jīng)營的行業(yè)競爭環(huán)境,探索連鎖藥店實施低成本戰(zhàn)略的可行性策略,不僅對于連鎖藥店本身獲得競爭優(yōu)勢具有非常重要的現(xiàn)實意義,也對有效降低藥品價格,進而提高社會醫(yī)藥實際消費能力和居民健康水平具有積極作用。 論文首先對企業(yè)戰(zhàn)略管理的基本理論進行了綜述,重點介紹了企業(yè)低成本、差異化、集中或聚焦戰(zhàn)略的相關(guān)理論,為全文研究奠定了理論基礎(chǔ)。隨后,論文就新醫(yī)保政策與舊醫(yī)保政策的差異進行了對比,分析了當(dāng)前我國的連鎖藥店的經(jīng)營現(xiàn)狀,以及新醫(yī)保政策下連鎖藥店經(jīng)營的內(nèi)外部環(huán)境,發(fā)展機遇及其威脅,認為當(dāng)前適合我國連鎖藥店的經(jīng)營戰(zhàn)略為低成本戰(zhàn)略,同時指出了連鎖藥店實施低成本戰(zhàn)略的主要關(guān)注點。在此基礎(chǔ)上,論文對我國新醫(yī)保政策下,連鎖藥店實施低成本戰(zhàn)略存在的主要問題進行了系統(tǒng)分析,并通過總結(jié)“沃爾瑪”控制各類經(jīng)營成本的策略,以從“沃爾瑪”低成本經(jīng)營案例中尋求借鑒及啟示。最后,論文提出了我國新醫(yī)保政策下連鎖藥店低成本戰(zhàn)略的實施以及控制策略,主要就樹立現(xiàn)代企業(yè)成本管理理念,有效控制采購、人力資源、財務(wù)、物流及其他成本方面的具體策略進行了探索。期望本研究對新醫(yī)保政策下,我國連鎖藥店的健康發(fā)展能夠起到一定的參考和指導(dǎo)作用,對降低我國藥品價格有所貢獻。
[Abstract]:With the sustainable development of economy and the improvement of the living standard of our country, people pay more attention to the health problem, in addition, the coverage of the new medical insurance policy is wider, the security level is gradually improved, and the consumption ability of social medicine is obviously improved. However, the long-standing problem of false high drug prices has not been fundamentally resolved, which not only restricts the exertion of the consumption ability of social medicine, but also is not conducive to the improvement of residents' health level. At the same time, a large number of pharmaceutical retail enterprises and the increase in the number of outlets, the pharmaceutical retail industry in China continues to intensify the competition, the reform of the national medical insurance system, objectively make this competition more fierce. Therefore, it is of great practical significance not only to study the industry competition environment of chain drugstore operation under the new medical insurance policy of our country, but also to explore the feasible strategy of implementing low cost strategy for chain drugstore itself. It also plays a positive role in reducing drug prices and improving the actual consumption capacity of social medicine and the health level of residents. Firstly, this paper summarizes the basic theories of enterprise strategic management, focusing on the related theories of low cost, differentiation, concentration or focus strategy, which lays a theoretical foundation for the full research. Then, the paper compares the difference between the new medical insurance policy and the old medical insurance policy, and analyzes the current situation of the chain drugstore management in our country, as well as the internal and external environment, the development opportunity and the threat of the chain drugstore operation under the new medical insurance policy. This paper points out that the current management strategy of chain drugstore is low cost strategy and points out the main concern of implementing low cost strategy in chain drugstore. On this basis, the paper systematically analyzes the main problems existing in the implementation of low cost strategy of chain drugstores under the new medical insurance policy of our country, and summarizes the strategies of "Walmart" to control all kinds of operating costs. In order to "Wal-Mart" low-cost business case to seek reference and inspiration. Finally, the paper puts forward the implementation and control strategy of the low cost strategy of chain drugstore under the new medical insurance policy of our country. It mainly sets up the modern enterprise cost management idea, effectively controls the purchase, the human resources, the finance, Logistics and other cost aspects of the specific strategy to explore. It is expected that this study can play a certain reference and guidance role in the healthy development of Chinese chain drugstores under the new medical insurance policy and contribute to the reduction of drug prices in China.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F721;F715.5

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本文編號：1775608