微時代的迷文化生產(chǎn)力:“星巴克”的社交情境消費研究
發(fā)布時間:2019-07-21 10:18
【摘要】:正引言:消費社會與微時代讓·波德里亞早在1970年就曾經(jīng)指出:今天,在我們的周圍,存在著一種由不斷增長的物、服務(wù)和物質(zhì)財富所構(gòu)成的驚人的消費和豐盛現(xiàn)象~([1])。無數(shù)的櫥窗、街道、廣場進行著商品的陳列,商業(yè)與娛樂被組合在一起,消費不再只是為了滿足基本的物質(zhì)需要,而是為了尋求商品的附加意義,包括消費的動機、背景和情境。21世紀,這種物的包圍更是成為壯觀的經(jīng)濟現(xiàn)象和文化景觀。隨著微博、微信等移動社交平臺
[Abstract]:Introduction: consumer society and the micro-era led Podria to point out as early as 1970: today, around us, there is an amazing phenomenon of consumption and abundance made up of growing goods, services and material wealth ([1]). Countless windows, streets, squares are displayed, commerce and entertainment are combined, consumption is no longer just to meet the basic material needs, but to seek the additional meaning of goods, including consumption motivation, background and situation. in the 21st century, the encirclement of this kind of things has become a spectacular economic phenomenon and cultural landscape. With Weibo, WeChat and other mobile social platforms
【作者單位】: 浙江大學(xué)城市學(xué)院;
【基金】:2011年度教育部人文社會科學(xué)青年項目《沉迷與抵抗——新媒體環(huán)境下“迷”與“反迷”的文化生產(chǎn)力研究》(編號11YJCZH031) 2012年度浙江省社科規(guī)劃課題《新媒體環(huán)境下“迷”群體的文化生產(chǎn)力研究》(編號:12JCXW05YB)成果
【分類號】:F014.5-5
本文編號:2517109
[Abstract]:Introduction: consumer society and the micro-era led Podria to point out as early as 1970: today, around us, there is an amazing phenomenon of consumption and abundance made up of growing goods, services and material wealth ([1]). Countless windows, streets, squares are displayed, commerce and entertainment are combined, consumption is no longer just to meet the basic material needs, but to seek the additional meaning of goods, including consumption motivation, background and situation. in the 21st century, the encirclement of this kind of things has become a spectacular economic phenomenon and cultural landscape. With Weibo, WeChat and other mobile social platforms
【作者單位】: 浙江大學(xué)城市學(xué)院;
【基金】:2011年度教育部人文社會科學(xué)青年項目《沉迷與抵抗——新媒體環(huán)境下“迷”與“反迷”的文化生產(chǎn)力研究》(編號11YJCZH031) 2012年度浙江省社科規(guī)劃課題《新媒體環(huán)境下“迷”群體的文化生產(chǎn)力研究》(編號:12JCXW05YB)成果
【分類號】:F014.5-5
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