微時(shí)代的迷文化生產(chǎn)力:“星巴克”的社交情境消費(fèi)研究
發(fā)布時(shí)間:2019-07-21 10:18
【摘要】:正引言:消費(fèi)社會(huì)與微時(shí)代讓·波德里亞早在1970年就曾經(jīng)指出:今天,在我們的周?chē)?存在著一種由不斷增長(zhǎng)的物、服務(wù)和物質(zhì)財(cái)富所構(gòu)成的驚人的消費(fèi)和豐盛現(xiàn)象~([1])。無(wú)數(shù)的櫥窗、街道、廣場(chǎng)進(jìn)行著商品的陳列,商業(yè)與娛樂(lè)被組合在一起,消費(fèi)不再只是為了滿(mǎn)足基本的物質(zhì)需要,而是為了尋求商品的附加意義,包括消費(fèi)的動(dòng)機(jī)、背景和情境。21世紀(jì),這種物的包圍更是成為壯觀的經(jīng)濟(jì)現(xiàn)象和文化景觀。隨著微博、微信等移動(dòng)社交平臺(tái)
[Abstract]:Introduction: consumer society and the micro-era led Podria to point out as early as 1970: today, around us, there is an amazing phenomenon of consumption and abundance made up of growing goods, services and material wealth ([1]). Countless windows, streets, squares are displayed, commerce and entertainment are combined, consumption is no longer just to meet the basic material needs, but to seek the additional meaning of goods, including consumption motivation, background and situation. in the 21st century, the encirclement of this kind of things has become a spectacular economic phenomenon and cultural landscape. With Weibo, WeChat and other mobile social platforms
【作者單位】: 浙江大學(xué)城市學(xué)院;
【基金】:2011年度教育部人文社會(huì)科學(xué)青年項(xiàng)目《沉迷與抵抗——新媒體環(huán)境下“迷”與“反迷”的文化生產(chǎn)力研究》(編號(hào)11YJCZH031) 2012年度浙江省社科規(guī)劃課題《新媒體環(huán)境下“迷”群體的文化生產(chǎn)力研究》(編號(hào):12JCXW05YB)成果
【分類(lèi)號(hào)】:F014.5-5
本文編號(hào):2517109
[Abstract]:Introduction: consumer society and the micro-era led Podria to point out as early as 1970: today, around us, there is an amazing phenomenon of consumption and abundance made up of growing goods, services and material wealth ([1]). Countless windows, streets, squares are displayed, commerce and entertainment are combined, consumption is no longer just to meet the basic material needs, but to seek the additional meaning of goods, including consumption motivation, background and situation. in the 21st century, the encirclement of this kind of things has become a spectacular economic phenomenon and cultural landscape. With Weibo, WeChat and other mobile social platforms
【作者單位】: 浙江大學(xué)城市學(xué)院;
【基金】:2011年度教育部人文社會(huì)科學(xué)青年項(xiàng)目《沉迷與抵抗——新媒體環(huán)境下“迷”與“反迷”的文化生產(chǎn)力研究》(編號(hào)11YJCZH031) 2012年度浙江省社科規(guī)劃課題《新媒體環(huán)境下“迷”群體的文化生產(chǎn)力研究》(編號(hào):12JCXW05YB)成果
【分類(lèi)號(hào)】:F014.5-5
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