【摘要】：論文綜述了對需求不確定情形下現(xiàn)代企業(yè)產(chǎn)品定價決策研究的重要性和必要性,以國外學(xué)者對需求不確定情形下定價決策研究為背景,系統(tǒng)研究了需求不確定情形下企業(yè)產(chǎn)品定價決策模型及其風(fēng)險度量。從需求不確定情形下一般廠商產(chǎn)品定價決策研究及其風(fēng)險度量到壟斷廠商差別定價決策及其風(fēng)險度量研究，，在對需求不確定情形下一般廠商產(chǎn)品定價決策研究中，假設(shè)企業(yè)產(chǎn)品產(chǎn)量可能不等于銷量，分兩種情形討論了需求可以發(fā)生隨機擾動情形下和消費者口味不確定情形下一般廠商產(chǎn)量決策和定價問題。在對需求不確定情形下壟斷廠商差別定價決策及其風(fēng)險度量研究中重點討論了二度差別定價和三度差別定價決策模型及其風(fēng)險度量，在三度差別定價決策模型的研究中考慮了廠商是否按訂單組織生產(chǎn)和生產(chǎn)容量的設(shè)計的因素對廠商定價決策模型的影響。由于在決策過程中加進了風(fēng)險的因素，最后用計算機模擬方法求解并求證了決策模型，幫助決策者在風(fēng)險和預(yù)期收益之間進行權(quán)衡。
[Abstract]:This paper summarizes the importance and necessity of the research on the product pricing decision of modern enterprises under the situation of uncertain demand, taking foreign scholars' research on pricing decision under the situation of uncertain demand as the background. The product pricing decision model and its risk measurement under uncertain demand are studied systematically. From the research of general manufacturer's product pricing decision and its risk measurement to the monopoly firm's differential pricing decision and its risk measurement under the situation of uncertain demand, in the research of general manufacturer's product pricing decision under the situation of uncertain demand, Assuming that the product output may not be equal to the sales volume, this paper discusses the production decision and pricing of the general firm in the case of stochastic disturbance of demand and uncertainty of consumer taste. In the study of differential pricing decision and risk measurement of monopoly firms under uncertain demand, the models of two-degree differential pricing and three-degree differential pricing decision and their risk measurement are discussed. In the study of the three-degree differential pricing decision model, the influence of the factors of whether the manufacturer organizes the production and the design of the production capacity according to the order to the firm pricing decision model is considered. Because the risk factor is added into the decision-making process, the decision model is solved and verified by computer simulation method, which helps the decision maker to balance the risk and expected income.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2004
【分類號】：F016

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