本文關(guān)鍵詞： 消費(fèi) 可持續(xù) 消費(fèi)理念　出處：《重慶師范大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 倫理觀念與人類行為有密不可分的關(guān)系,在人的消費(fèi)行為中不僅僅存在著追求財(cái)富最大化的動(dòng)機(jī),同時(shí)也存在著追求非財(cái)富的愿望。換句話說(shuō),也就是在人的消費(fèi)活動(dòng)中人們不但是希望獲得物質(zhì)利益的滿足,同時(shí)也希望得到精神價(jià)值上的提升。這就決定了倫理觀念的力量必然會(huì)對(duì)人的消費(fèi)行為發(fā)生作用。人們的消費(fèi)活動(dòng)和過(guò)程不僅是“經(jīng)濟(jì)力量”起作用的表現(xiàn),同時(shí)也是其內(nèi)在價(jià)值的一種凸顯。正是由于倫理觀念作為一種非正式的元素和“內(nèi)化了的影響力”能對(duì)人們的消費(fèi)行為和過(guò)程發(fā)生重要影響,因此,它也就必然會(huì)對(duì)消費(fèi)起某種程度上的影響和制約作用。消費(fèi)倫理觀念是社會(huì)道德原則和規(guī)范在消費(fèi)領(lǐng)域的具體體現(xiàn),它以特殊的倫理精神訴求,調(diào)節(jié)和規(guī)范人們的消費(fèi)行為。 我們今天已經(jīng)邁入了一個(gè)大眾消費(fèi)時(shí)代,消費(fèi)成為一個(gè)非常普遍的社會(huì)問(wèn)題。但我們同時(shí)也需要清醒地認(rèn)識(shí)到經(jīng)濟(jì)社會(huì)的快速發(fā)展并不等同與人類福祉的同步來(lái)臨。在一個(gè)嶄新的消費(fèi)社會(huì)中,人的倫理道德有可能被人的消費(fèi)欲望所掩蓋,人的非理性消費(fèi)行為有可能給我們帶來(lái)災(zāi)難,如“非典”等行為的發(fā)生便是最好的佐證?浪費(fèi)性消費(fèi)、欲望性消費(fèi)、炫耀性消費(fèi)、一次性消費(fèi)等“病態(tài)”消費(fèi)行為蔓延,環(huán)境破壞嚴(yán)重,生態(tài)系統(tǒng)失衡,人類面臨生存危機(jī)。人們開(kāi)始意識(shí)到消費(fèi)倫理觀念重構(gòu)的必要性和緊迫性。 可持續(xù)消費(fèi)理念是破解這一困境的一劑“良方”,可持續(xù)消費(fèi)是一種全新的消費(fèi)理念,是消費(fèi)理念上的進(jìn)一步創(chuàng)新和升華。當(dāng)前,我國(guó)正處于經(jīng)濟(jì)社會(huì)發(fā)展的轉(zhuǎn)型期,中國(guó)共產(chǎn)黨十六屆四中全會(huì)提出了構(gòu)建社會(huì)主義和諧社會(huì)的偉大構(gòu)想,在這一歷史新時(shí)期,如何構(gòu)建具有中國(guó)特色的可持續(xù)消費(fèi)理論體系,如何科學(xué)、深入、全面地分析和把握可持續(xù)消費(fèi)的理論內(nèi)涵和精神實(shí)質(zhì),研究、挖掘可持續(xù)消費(fèi)的人文倫理意蘊(yùn),對(duì)于具有中國(guó)特色的社會(huì)主義市場(chǎng)經(jīng)濟(jì)的完善和發(fā)展展及社會(huì)主義和諧社會(huì)的構(gòu)建具有重大的現(xiàn)實(shí)意義。 本文主要從五個(gè)方面進(jìn)行了研究。第一部分是消費(fèi)概述,簡(jiǎn)述消費(fèi)的概念、內(nèi)涵、屬性等基本要素以及消費(fèi)觀念的演變;第二部分結(jié)合新時(shí)期我國(guó)國(guó)情來(lái)對(duì)消費(fèi)現(xiàn)狀進(jìn)行分析研究,找出當(dāng)前我國(guó)消費(fèi)領(lǐng)域暴露出的問(wèn)題并進(jìn)行原因分析;第三部分是可持續(xù)消費(fèi)理念的基本理論概述;第四部分論述可持續(xù)消費(fèi)理念構(gòu)建的必要性;最后一部分主要是從具體方面提出一些思考和建議,以期對(duì)有中國(guó)特色的可持續(xù)消費(fèi)理念體系構(gòu)建起到拋磚引玉的作用。
[Abstract]:Ethics is closely related to human behavior. In human consumption, there is not only the motive to pursue wealth maximization, but also the desire to pursue non-wealth. In other words, in the human consumption activities, people not only want to obtain the material benefits of satisfaction. At the same time, we also hope to get the promotion of spiritual value, which determines that the power of ethical concept will inevitably affect people's consumption behavior. People's consumption activities and processes are not only the expression of "economic power". At the same time, it is also a highlight of its intrinsic value. It is precisely because ethics as an informal element and "internalized influence" can have an important impact on people's consumption behavior and process. Consumption ethics is the concrete embodiment of social moral principles and norms in the field of consumption, and it demands special ethical spirit. Regulate and regulate people's consumption behavior. We have entered an era of mass consumption today. Consumption has become a very common social problem. But at the same time, we also need to realize clearly that the rapid development of economy and society is not equal to the simultaneous arrival of human welfare. In a new consumer society. People's ethics and morality may be concealed by people's consumption desire, and people's irrational consumption behavior may bring us disaster, such as the occurrence of "SARS" is the best proof? Wasteful consumption, lust consumption, conspicuous consumption, one-off consumption and other "pathological" consumption behavior spread, serious environmental damage, ecosystem imbalance. People are beginning to realize the necessity and urgency of the reconstruction of consumer ethics. The concept of sustainable consumption is a "good prescription" to solve this dilemma. Sustainable consumption is a brand new consumption concept, and it is a further innovation and sublimation of consumption concept. China is in the transition period of economic and social development. The fourth Plenary session of the 16 CPC Central Committee put forward the great idea of building a socialist harmonious society in this new historical period. How to build a sustainable consumption theory system with Chinese characteristics, how to scientifically, deeply, comprehensively analyze and grasp the theoretical connotation and spiritual essence of sustainable consumption, research. It is of great practical significance for the perfection and development of the socialist market economy with Chinese characteristics and the construction of a harmonious socialist society to excavate the humanistic ethical implication of sustainable consumption. The first part is an overview of consumption, briefly describes the concept, connotation, attributes and other basic elements of consumption as well as the evolution of consumption concepts; The second part analyzes the current situation of consumption in the new period, finds out the problems exposed in the field of consumption in China and analyzes the reasons. The third part is the basic theory of the concept of sustainable consumption. Part 4th discusses the necessity of constructing the concept of sustainable consumption; The last part is to put forward some thoughts and suggestions from specific aspects in order to play a role in the construction of sustainable consumption concept system with Chinese characteristics.
【學(xué)位授予單位】：重慶師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：F014.5

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