發(fā)布時間：2019-06-05 02:17

【摘要】：現(xiàn)代生活消費中已缺少不了體育消費這一重要因素,即便是在體育經濟學領域中體育消費也是一項重要的研究內容。我國目前的經濟特征可以說是突飛猛進,人們的生活質量必然會跟著經濟水平的提高也逐步提高,在這種環(huán)境下人們的消費意識同消費結構也必將發(fā)生改變。具有較高文化底蘊的大學生勢必會成為社會發(fā)展的重要力量之一,城市的發(fā)展離不開大學生的推動作用,而開展體育活動的主要群體之一也是大學生,在未來城市發(fā)展中,大學生的消費行為走向顯得極為重要。所以,通過分析社會因素、經濟因素后對大學生目前就體育消費行為的狀況進行研究,能夠對我國西北中心城市西安市大學生的體育消費以及對我國大學生在體育消費的發(fā)展上起到積極、推動的作用。本文以西安市高校大學生作為調查對象,采用了文獻資料法、訪談法、問卷調查法、數(shù)理統(tǒng)計法,對西安市大學生體育消費行為及影響因素進行分析研究,得出以下結論:1.西安市大學生對體育的健身功能了解的較為透徹,認為適當?shù)倪M行體育運動能使身體健康、心態(tài)積極健康,并且就對體育消費而言大多是持肯定的態(tài)度,與此同時兼具展現(xiàn)美的價值,將體育消費納為生活的必要組成部分。2.西安高校大學生體育消費的動機呈多樣性,排在前2位的主要動機是實物需要(78.40%)、娛樂休閑(69.87%),最后1位是從眾攀比(17.71%)。另外,西安市男女大學生分別在社會交往、體育成就,呈現(xiàn)出顯著性差異,且男生高于女生;而在審美追求動機中卻是女生比男生更強烈。3.西安市大學生的體育消費水平為401-600元/學年,并且不同性別、不同年級在體育消費水平上存在顯著性差異。體育消費結構上,男、女大學生均以實物類和觀賞類為主,參與類消費并不是目前大學生體育消費的主要方式。4.運用R-型因子對大學生體育消費的影響因素進行分析,最終確定7個主成分因子。依次為消費者因子、企業(yè)因子、環(huán)境因子、價格因子、場地與項目因子、市場因子和宣傳因子,其中內部因素(主觀因子)為消費者因子,外部因素(客觀因子)包括企業(yè)因子、環(huán)境因子、價格因子、場地與項目因子、市場因子和宣傳因子。
[Abstract]:Sports consumption is an important factor in modern life consumption, even in the field of sports economics, sports consumption is also an important research content. At present, the economic characteristics of our country can be said to be advancing by leaps and bounds, and the quality of life of people will inevitably improve gradually with the improvement of economic level. In this environment, people's consumption consciousness and consumption structure will also change. College students with high cultural background are bound to become one of the important forces of social development, the development of the city can not be separated from the role of college students, and one of the main groups to carry out sports activities is also college students, in the future urban development. The trend of college students' consumption behavior is very important. Therefore, through the analysis of social and economic factors, this paper studies the current situation of sports consumption behavior of college students. It can play a positive and promoting role in the sports consumption of college students in Xi'an, a central city in northwest China, and on the development of sports consumption in China. This paper takes Xi'an college students as the object of investigation, adopts the methods of literature, interview, questionnaire and mathematical statistics to analyze and study the sports consumption behavior and influencing factors of Xi'an college students, and draws the following conclusions: 1. Xi'an college students have a thorough understanding of the fitness function of physical education, and think that proper sports can make the body healthy, the state of mind is positive and healthy, and most of them hold a positive attitude towards sports consumption. At the same time, it has the value of showing beauty and taking sports consumption as an essential part of life. 2. The motivation of sports consumption of college students in Xi'an is diverse. The main motivation of the top two is physical needs (78.40%), entertainment and leisure (6987%), and the last one is crowd comparison (17.71%). In addition, there are significant differences in social communication and sports achievements between male and female students in Xi'an, and boys are higher than girls, but in aesthetic pursuit motivation, girls are stronger than boys. The sports consumption level of Xi'an college students is 401 鈮，

本文編號：2493179