本文選題：新產(chǎn)品開發(fā) + 信任　； 參考：《南京理工大學(xué)》2016年碩士論文

【摘要】：隨著當(dāng)前科學(xué)技術(shù)和經(jīng)濟水平的發(fā)展,我國現(xiàn)已基本告別短缺經(jīng)濟的時代。當(dāng)前社會需求結(jié)構(gòu)多樣化,產(chǎn)品的生命周期也越來越短,因此,企業(yè)能否根據(jù)市場的變化而及時推出合適的新產(chǎn)品,是企業(yè)能否贏得市場競爭和發(fā)揮優(yōu)勢的關(guān)鍵所在。然而在新產(chǎn)品開發(fā)過程中,卻面臨著資金壓力、市場前景不確定和能否開發(fā)成功等諸多風(fēng)險,很多企業(yè)通過尋求合作伙伴、組成戰(zhàn)略聯(lián)盟的方式來共同開發(fā)、降低風(fēng)險。然而,合作聯(lián)盟關(guān)系的核心是信任,因此新產(chǎn)品開發(fā)合作過程中信任的問題顯得日益重要。本文在回顧了新產(chǎn)品開發(fā)過程中信任研究相關(guān)理論的基礎(chǔ)上,分析了A.O.史密斯(中國)熱水器有限公司為代表的長三角地區(qū)的生產(chǎn)制造型企業(yè)新產(chǎn)品開發(fā)的現(xiàn)狀和概況并設(shè)計了調(diào)查問卷。通過動態(tài)的研究視角,將其新產(chǎn)品開發(fā)合作過程中信任的形成分為三個階段,分別提出“預(yù)期信任”、“感知信任”和“感情信任”三個新的概念�；谌咧g遞進的邏輯關(guān)系,從而構(gòu)建出新產(chǎn)品開發(fā)信任的概念模型。本文將采取理論分析與實證研究相結(jié)合的方式,研究在各個不同階段信任建立過程中的影響因素,以及不同階段變量之間的路徑分析和作用機制,并探討合作滿意度在信任建立過程中的影響作用。本文主要采用描述性統(tǒng)計分析、信度、效度檢驗、因子分析和結(jié)構(gòu)方程模型分析等方法,利用SPSS18.0和Lisrel8.7對概念模型和理論假設(shè)進行數(shù)據(jù)分析和實證檢驗并得出如下的主要結(jié)論：(1)預(yù)期信任對感知信任有著顯著的正向影響。(2)預(yù)期信任對感情信任的影響作用,在接下來合作過程中會受到對方合作行為的影響,信任的程度會有所改變,因此預(yù)期信任對最終感情信任的形成與否并沒有顯著作用。(3)感知信任對合作滿意度有著顯著的正向影響。(4)預(yù)期信任對合作滿意度有著顯著的正向影響。(5)合作滿意度對感情信任有著顯著的正向影響。(6)感知信任在預(yù)期信任和合作滿意度的關(guān)系中起部分中介作用。(7)合作滿意度在感知信任和感情信任的關(guān)系中起部分中介作用。
[Abstract]:With the development of science and technology and economic level, our country has basically bid farewell to the era of shortage economy. At present, the structure of social demand is diversified and the life cycle of products is shorter and shorter. Therefore, it is the key for enterprises to win market competition and give play to their advantages if they can launch suitable new products according to the changes of market. However, in the process of new product development, there are many risks, such as capital pressure, uncertain market prospect and successful development. Many enterprises develop together and reduce the risk by seeking partners and forming strategic alliance. However, trust is the core of cooperative alliance, so trust is becoming more and more important in the process of new product development. On the basis of reviewing the related theories of trust research in the process of new product development, this paper analyzes A. O. Smith (China) Water heater Co., Ltd. is the representative of the Yangtze River Delta production and manufacturing enterprises of the status quo and general situation of new product development and design a questionnaire. From the perspective of dynamic research, the formation of trust in the process of new product development cooperation is divided into three stages, and three new concepts of "expected trust", "perceptual trust" and "emotional trust" are put forward respectively. Based on the progressive logic relationship between them, a conceptual model of new product development trust is constructed. In this paper, we will combine theoretical analysis with empirical research to study the influencing factors in the process of trust building in different stages, as well as the path analysis and action mechanism between variables in different stages. The effect of cooperation satisfaction on trust-building process is also discussed. This paper mainly adopts descriptive statistical analysis, reliability, validity test, factor analysis and structural equation model analysis. Using SPSS18.0 and Lisrel8.7 to analyze and test the conceptual model and theoretical hypothesis, the main conclusions are as follows: (1) Predictive trust has a significant positive effect on perceived trust. (2) the effect of anticipatory trust on emotional trust. In the subsequent process of cooperation, it will be affected by the other side's cooperative behavior, and the degree of trust will change. Therefore, expected trust has no significant effect on the formation of ultimate emotional trust.) perceived trust has a significant positive impact on cooperation satisfaction. 4) expected trust has a significant positive impact on cooperation satisfaction. Degree has a significant positive impact on emotional trust. 6) perceived trust plays a part intermediary role in the relationship between expected trust and cooperative satisfaction. 7) Cooperation satisfaction plays a part intermediary role in the relationship between perceived trust and emotional trust.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F273.2
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本文編號：1860229