本文選題：渠道管理 + Oracle　； 參考：《河北科技大學(xué)》2017年碩士論文

【摘要】：隨著社會服務(wù)和商業(yè)經(jīng)營的需求不斷增強(qiáng),國內(nèi)銀行不斷深化改革,銀行網(wǎng)點這一銀行最基本的組織形式成為了銀行經(jīng)營和管理過程中越來越重要的組成部分。我國商業(yè)銀行的銀行網(wǎng)點在數(shù)量上具有很大優(yōu)勢,但隨著時間推移,龐大數(shù)量的銀行網(wǎng)點也逐漸暴露出管理體制不夠靈活、負(fù)債管理和成本管理技術(shù)水平不高等缺點,如何改善銀行網(wǎng)點的經(jīng)營管理成為了現(xiàn)階段商業(yè)銀行需要解決的一個重要問題。本文的研究內(nèi)容,以中國銀行近年來遇到銀行網(wǎng)點的管理問題為背景,研究、設(shè)計及實現(xiàn)了一套完整可行的渠道管理方案,并在實際使用中不斷進(jìn)行調(diào)優(yōu),最終形成一套適合中國銀行的高效的渠道管理分析系統(tǒng)。本文的研究過程,首先通過收集中國銀行大量銀行網(wǎng)點的管理數(shù)據(jù),分析總結(jié)出現(xiàn)有管理方式存在的不夠精細(xì)、不夠規(guī)范、不夠統(tǒng)一等問題。以上述問題為出發(fā)點,借助現(xiàn)有數(shù)據(jù)及信息化技術(shù),設(shè)計出一套完整、規(guī)范化、精細(xì)化的管理分析系統(tǒng)。然后通過學(xué)習(xí)B/S應(yīng)用程序結(jié)構(gòu)、Java編程語言、Web Socket、Oracle數(shù)據(jù)庫、Java Servlet網(wǎng)絡(luò)技術(shù)及JFinal框架等程序設(shè)計相關(guān)知識,用Java及HTML等語言實現(xiàn)了該管理分析系統(tǒng),本系統(tǒng)主要是通過采集、整合各個系統(tǒng)中網(wǎng)點的經(jīng)營管理數(shù)據(jù),并通過統(tǒng)計、分析,實現(xiàn)了銀行各級管理者渠道運營管理、渠道管理統(tǒng)計、效能分析評價等方面的需求。本文系統(tǒng)通過設(shè)計的網(wǎng)點管理模塊、客戶管理模塊、數(shù)據(jù)管理模塊以及績效管理模塊來滿足各級管理者對渠道運營、管理統(tǒng)計、效能分析評價的需求。實踐證明,本系統(tǒng)有效提升了銀行網(wǎng)點和渠道的盈利能力及管理水平,并且通過規(guī)范化的管理,實現(xiàn)了對渠道的深入控制和掌握。本課題的實施及系統(tǒng)的實際使用,加快了中國銀行實現(xiàn)渠道靜態(tài)和動態(tài)信息數(shù)據(jù)的標(biāo)準(zhǔn)化和規(guī)范化。在提高網(wǎng)點管理效率的同時,也為中國銀行的渠道綜合管理提供了及時、高效的輔助支持,提升了銀行網(wǎng)點的管理經(jīng)濟(jì)效益。
[Abstract]:With the increasing demand of social service and commercial operation and the deepening reform of domestic banks, bank network, the most basic organizational form of banks, has become a more and more important part in the process of bank management and management.Commercial banks in China have great advantages in quantity, but with the passage of time, a large number of bank outlets have gradually exposed the shortcomings of the management system is not flexible, debt management and cost management technology level is not high, and so on.How to improve the operation and management of bank network has become an important problem to be solved by commercial banks at this stage.The research content of this paper is based on the bank network management problems encountered by Bank of China in recent years, studies, designs and implements a set of complete and feasible channel management scheme, and makes continuous optimization in practical use.Finally, a set of efficient channel management analysis system suitable for Bank of China was formed.In the research process of this paper, first of all, by collecting the management data of a large number of bank outlets of Bank of China, the paper analyzes and sums up the problems that the management mode is not fine enough, not standard enough, not uniform enough and so on.Based on the above problems, a complete, standardized and meticulous management and analysis system is designed with the help of the existing data and information technology.Then, by studying the structure of B / S application program and Java programming language, such as web socket, Oracle database, Java Servlet network technology and JFinal framework, the management and analysis system is realized by using Java and HTML.By integrating the management data of the network in each system and through statistics and analysis, the requirements of channel operation management, channel management statistics, efficiency analysis and evaluation of bank managers at all levels are realized.In this paper, the network management module, customer management module, data management module and performance management module are designed to meet the needs of managers at all levels of channel operation, management statistics, efficiency analysis and evaluation.Practice has proved that the system has effectively promoted the profitability and management level of bank outlets and channels, and through standardized management, it has realized the in-depth control and mastery of the channels.The implementation of this subject and the practical use of the system speed up the standardization and standardization of static and dynamic information data.In addition to improving the efficiency of network management, it also provides timely and efficient auxiliary support for the comprehensive channel management of Bank of China, and improves the economic benefits of bank network management.
【學(xué)位授予單位】：河北科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TP311.52

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本文編號：1765934