本文選題：電子商務(wù)企業(yè)　切入點(diǎn)：信用　出處：《西安科技大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著互聯(lián)網(wǎng)的迅速發(fā)展,2016年中國(guó)電子商務(wù)市場(chǎng)交易規(guī)模20.2萬(wàn)億元,同比增23.6%。僅阿里巴巴2016年雙十一天貓?zhí)詫氫N(xiāo)售額就達(dá)到了 1207億元,其中無(wú)限交易占比為82%。但是電子商務(wù)企業(yè)的利潤(rùn)遠(yuǎn)遠(yuǎn)不及預(yù)期,主要原因之一是電子商務(wù)企業(yè)的信用缺失。2016年《消費(fèi)者報(bào)道》統(tǒng)計(jì)梳理了 2016年消費(fèi)者投訴整體概況,結(jié)果顯示,投訴量排在第一位的行業(yè)為電商行業(yè)。網(wǎng)購(gòu)的投訴主要集中在產(chǎn)品質(zhì)量問(wèn)題、虛假活動(dòng)優(yōu)惠等信用問(wèn)題上。據(jù)中國(guó)電子商務(wù)投訴與維權(quán)公共服務(wù)平臺(tái)大數(shù)據(jù)顯示,2016年通過(guò)多種投訴渠道受理的全國(guó)網(wǎng)絡(luò)消費(fèi)用戶(hù)投訴案件數(shù)同比增長(zhǎng)14.78%,其中零售電商類(lèi)投訴占全部投訴64.20%(網(wǎng)絡(luò)購(gòu)物52.54%、跨境電商11.52%、微商0.14%)。企業(yè)失信阻礙商品流通,加大交易成本,削弱企業(yè)支付手段,降低經(jīng)濟(jì)效益,阻礙經(jīng)濟(jì)運(yùn)行效率。本文以馬克思主義經(jīng)濟(jì)學(xué)理論中信用理論為基礎(chǔ),分析了我國(guó)電子商務(wù)企業(yè)信用的狀況,電子商務(wù)企業(yè)相比一般的企業(yè)來(lái)說(shuō)是有特殊性的,更容易造成電子商務(wù)企業(yè)售假、電子商務(wù)企業(yè)利用網(wǎng)絡(luò)詐騙、將商業(yè)秘密和客戶(hù)隱私泄露等問(wèn)題,產(chǎn)生這些原因是電子商務(wù)企業(yè)誠(chéng)信觀念缺失,規(guī)則意識(shí)淡漠,我國(guó)對(duì)電子商務(wù)企業(yè)立法滯后,執(zhí)法不嚴(yán),信用管理缺乏,懲戒機(jī)制不力等,但分析出主要的原因還是由于懲戒力度不大,失信成本低。本文借鑒國(guó)外發(fā)達(dá)國(guó)家電子商務(wù)企業(yè)信用制度建設(shè)的基本經(jīng)驗(yàn),針對(duì)我國(guó)電子商務(wù)企業(yè)信用問(wèn)題,提出了完善企業(yè)信用管理,強(qiáng)化企業(yè)信用建設(shè)的內(nèi)部支持和完善失信懲戒機(jī)制,培養(yǎng)良好的企業(yè)外部信用環(huán)境兩方面對(duì)策。具體而言,一方面,電子商務(wù)企業(yè)必須樹(shù)立企業(yè)信用理念,加強(qiáng)員工道德培訓(xùn),建立內(nèi)部管理系統(tǒng)。另一方面,必須加大失信成本,這就要求我國(guó)健全信用法律體系,加強(qiáng)政府對(duì)企業(yè)信用的有效管理,設(shè)立專(zhuān)門(mén)信用管理部門(mén),建立科學(xué)的信用評(píng)價(jià)方法,構(gòu)建我國(guó)征信管理模式,建立企業(yè)征信制度,充分發(fā)揮中介機(jī)構(gòu)的信用監(jiān)督作用,建立完善的信用透明機(jī)制和懲戒機(jī)制。只有這樣才能保障電子商務(wù)企業(yè)順利有序地發(fā)展。
[Abstract]:With the rapid development of the Internet, the transaction scale of China's e-commerce market reached 20.2 trillion yuan in 2016, an increase of 23.6B over the same period last year. Infinite transactions account for 82 percent of them. But the profits of e-commerce enterprises are far below expectations. One of the main reasons is the lack of credit of e-commerce enterprises. The 2016 Consumer report statistics combed out the overall situation of consumer complaints in 2016. The results show that the industry ranked first in the number of complaints is the e-commerce industry. Complaints about online shopping mainly focus on product quality issues. According to big data, a Chinese public service platform for electronic commerce complaints and rights protection, the number of complaints received through multiple complaint channels nationwide rose by 14.78% in 2016 compared with the same period last year, with zero of these cases. The total number of complaints from e-commerce companies accounted for 64.20% (52.54 for online shopping, 11.52 for cross-border e-commerce, 0.14 for small businesses). Increase transaction cost, weaken enterprise payment means, reduce economic benefit and hinder economic efficiency. Based on the credit theory of Marxist economics theory, this paper analyzes the credit status of e-commerce enterprises in China. Compared with ordinary enterprises, e-commerce enterprises have their own particularities. They are more likely to cause problems such as the sale of fake electronic commerce enterprises, the use of network fraud by e-commerce enterprises, the disclosure of business secrets and customer privacy, and so on. These reasons are the lack of credit concept, the lack of awareness of rules, the lagging legislation of e-commerce enterprises, the lax enforcement of laws, the lack of credit management, the weak disciplinary mechanism and so on. However, the main reason is that the punishment is not enough and the cost of dishonesty is low. This paper draws lessons from the basic experience of the construction of the credit system of the electronic commerce enterprises in the developed countries, and aims at the credit problems of the electronic commerce enterprises in our country. Two countermeasures are put forward to perfect the enterprise credit management, strengthen the internal support of enterprise credit construction and perfect the punishment mechanism of discredit, cultivate the good external credit environment of the enterprise. Specifically, on the one hand, E-commerce enterprises must set up the concept of enterprise credit, strengthen staff moral training, establish internal management system. On the other hand, they must increase the cost of breach of trust, which requires our country to improve the credit legal system. Strengthening the effective management of enterprise credit by the government, setting up special credit management department, setting up scientific credit evaluation method, constructing credit management mode of our country, establishing enterprise credit investigation system, giving full play to the credit supervision function of intermediary organization. Only by establishing perfect credit transparent mechanism and disciplinary mechanism, can e-commerce enterprises develop smoothly and orderly.
【學(xué)位授予單位】：西安科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F270;F724.6

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