本文關(guān)鍵詞：越南鞋類產(chǎn)品的國際競爭力提升研究　出處：《華東師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：越南鞋類產(chǎn)品一直屬于越南出口主要產(chǎn)品之一。越南鞋類行業(yè)的出口額占全國出口總額的10%左右。至2016年,全世界鞋類生產(chǎn)量最多的4個國家分別為中國、印度、巴西、越南。不過,越南皮革鞋類出口價值排在全世界第3名,只排在中國和意大利后面。越南皮革鞋類產(chǎn)品已經(jīng)出口到50多個國家。雖然越南鞋類出口額每年都增加,雖然越南鞋類出口額每年都不斷地增加,但是大多數(shù)鞋類企業(yè)都屬于加工商,不能主動原材料生產(chǎn)方面,同時成本與科技方面也收到限制,統(tǒng)計表明,60%用于生產(chǎn)鞋類產(chǎn)品的原材料是從國外進(jìn)口過來。同時,世界各國特別是亞洲地區(qū)的價格競爭越來越激烈。具有行業(yè)特殊優(yōu)勢,中國的出口產(chǎn)品價格又便宜又有主動性在原材料方面。越南雖然沒有該優(yōu)勢,不過根據(jù)中國最近幾年來的政策,逐漸停止投資生產(chǎn)加工行業(yè)如鞋類行業(yè)而集中投資高科技行業(yè),因此將來會有大量國際訂單轉(zhuǎn)移到越南。目前泰國、印度尼西亞等其他國家的鞋類行業(yè)也發(fā)展很快。另外,越南企業(yè)需要面對國內(nèi)外資企業(yè)和外國企業(yè)的競爭。在此情況下,越南鞋類行業(yè)必須要有及時的提升競爭力方案才可以在國際經(jīng)濟(jì)體存在。因此各企業(yè)需要定位產(chǎn)品發(fā)展方向、生產(chǎn)高質(zhì)量產(chǎn)品、建立品牌名譽(yù)、注重款式設(shè)計方面以及改進(jìn)生產(chǎn)科技機(jī)械,同時,為了各行業(yè)在生產(chǎn)原材料方面能夠得到主動性,政府部門也需要擁有合適的開發(fā)方案。
[Abstract]:Vietnamese footwear products have always been one of the main products exported by Vietnam. The exports of Vietnamese footwear industry accounted for about 10% of the total export value of the country until 2016. The top four countries in the world are China, India, Brazil and Vietnam. However, Vietnam ranks third in the value of leather footwear exports in the world. Only behind China and Italy. Vietnamese leather footwear products have been exported to more than 50 countries. Although Vietnamese footwear exports increase every year, Vietnamese footwear exports continue to increase every year. But most footwear enterprises belong to the processors, can not take the initiative in raw material production, at the same time, the cost and technology are also limited, statistics show. 60% the raw materials used in the production of footwear products are imported from abroad. At the same time, the price competition among countries in the world, especially in Asia, is becoming more and more fierce. China's exports are cheap and proactive in raw materials. Vietnam does not have this advantage, but under Chinese policy in recent years. Gradually stop investing in production and processing industries such as footwear and concentrate on high-tech industries, so there will be a large number of international orders transferred to Vietnam in the future. Currently Thailand. The footwear industry in other countries, such as Indonesia, is also growing rapidly. In addition, Vietnamese enterprises have to face competition from both foreign and domestic enterprises. Vietnam's footwear industry must have timely competitiveness enhancement programs in order to exist in the international economy. Therefore, enterprises need to position the direction of product development, produce high-quality products and build brand reputation. Emphasis is placed on style design and improved production technology and machinery, and in order for industries to be proactive in the production of raw materials, government departments also need to have appropriate development plans.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F416.86

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