本文關(guān)鍵詞：當(dāng)代國(guó)際文化貿(mào)易綜論（下），由筆耕文化傳播整理發(fā)布。

當(dāng)代國(guó)際文化貿(mào)易綜論（下）

A Panorama of the Contemporary international Cultural Trade

[1] [2]

LI Huai - liang, YAN Yu - gang （Communication University of China, Institute for cultural trade, Beijing 100024, China）

中國(guó)傳媒大學(xué)文化貿(mào)易研究所,北京100024

文章摘要：隨著文化經(jīng)濟(jì)化和經(jīng)濟(jì)文化化的進(jìn)一步發(fā)展，文化經(jīng)濟(jì)已經(jīng)成為當(dāng)代世界經(jīng)濟(jì)格局中的重要經(jīng)濟(jì)形態(tài)，成為國(guó)民經(jīng)濟(jì)的重要支柱。文化經(jīng)濟(jì)對(duì)于提高城市、地區(qū)乃至國(guó)家的綜合競(jìng)爭(zhēng)力有著不可忽視的作用，為各國(guó)增加就業(yè)機(jī)會(huì)、改善就業(yè)結(jié)構(gòu)做出了重要貢獻(xiàn)。隨著文化經(jīng)濟(jì)的發(fā)展，文化貿(mào)易在國(guó)際貿(mào)易格局中也發(fā)揮著越來越重要的作用。作為一種特殊的貿(mào)易形式，當(dāng)代國(guó)際文化貿(mào)易有著自身與眾不同的特點(diǎn)。從地域上看，＂-3前國(guó)際文化貿(mào)易存在著巨大的不平衡性；從文化貿(mào)易的主體來看，，大型跨國(guó)媒介集團(tuán)壟斷著當(dāng)代國(guó)際文化貿(mào)易市場(chǎng)；從貿(mào)易形式來看。當(dāng)代國(guó)際文化貿(mào)易主要是產(chǎn)業(yè)內(nèi)貿(mào)易；從法律規(guī)范的角度看，WTO成為規(guī)范當(dāng)代國(guó)際文化貿(mào)易的主要法律文件。當(dāng)前，中國(guó)文化產(chǎn)業(yè)和文化貿(mào)易正處于起步階段，大力發(fā)展國(guó)際文化貿(mào)易，對(duì)于改善中國(guó)對(duì)外貿(mào)易結(jié)構(gòu)、改變中國(guó)對(duì)外文化貿(mào)易嚴(yán)重逆差等方面問題，都有著不可忽視的作用和意義。

Abstr：Thanks to the development of the modern society, cultural economy has become one of the most important economic forms in the economic structure as well as one of the most significant factors for the national economy. Cultural economy has demonstrated great importance in the promotion of the competition power of the city, area and even the whole country. In addition, it has also contributed a lot to the employment and promoted the structure of the employment of many countries in the world. Cultural trade will play a more and more important role with the development of the cultural economy. As a kind of special trade form, contemporary international cultural trade has its own characteristics. From the perspective of area, there exists great imbalance in the contemporary cultural trade ; from the perspective of trade subject, the contemporary international cultural markets are monopolized by the large -scale media corporations; from the perspective of trade forms, the contemporary international cultural trade is mainly intra - industries trade; from the perspective of laws and regulations, WTO has become the main criterion of the contemporary cultural trade. Currently, China＇s cultural industries and cultural trade are still at an initial stage; therefore, to develop the international culture industries with great efforts has a momentous effect on and significant meaning to the improvement of the foreign trade structure as well as the amelioration of the cultural trade deficit of China. t; intra - industries trade

文章關(guān)鍵詞：

Keyword：:cultural economy cultural trade WTO employment intra - industries trade

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  本文關(guān)鍵詞：當(dāng)代國(guó)際文化貿(mào)易綜論（下），由筆耕文化傳播整理發(fā)布。