本研究的目的是找出影響肯尼亞內羅畢中小型企業(yè)B2C電子商務的因素。本研究從采用描述性設計方法從信息技術基礎設施、組織因素、安全因素和立法因素四個方面進行研究。描述性研究在完整的描述背景下得到一個單一現象的結果,這有助于解釋和擴大經驗總結,該研究的對象是內羅畢縣的4560家中小企業(yè)。本次調查以內羅畢為基地,對456家中小企業(yè)進行了調查,并對456名業(yè)主進行了問卷調查,問卷內容包括開放性和封閉性問題,其目的是避免誤差的產生。本研究結果表明,技術基礎設施與組織因素之間存在顯著的強正相關關系,還強調了組織因素與安全因素之間存在顯著的強正相關關系,研究結果還表明,技術基礎設施與立法因素之間存在顯著的正相關關系。由p值和相關系數可知,組織因素與立法因素之間存在著不顯著的弱相關關系,由皮爾遜相關系數可知,立法因素與安全因素之間存在著不顯著的中度正相關關系。其次是安全因素,其次是立法因素,最后是組織因素。因此,該研究建議內羅畢和肯尼亞其他地區(qū)的中小企業(yè)應加大對技術的投資,并在涉及安全問題時,通過提高在線業(yè)務的意識,使客戶獲得信任,同時政府也應制定有利于電子商務繁榮的立法。最后,研究還建議管理者和組織在... 

【文章來源】：江西財經大學江西省

【文章頁數】：81 頁

【學位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABREVIATIONS
CHAPTER ONE INTRODUCTION
    1.1 Background of the Study
        1.1.1 Electronic Commerce Concept
        1.1.2 Small and Medium Enterprises in Kenya
    1.2 Statement of the problem
    1.3 Objective of the Study
    1.4 Scope of the Study
    1.5 Significance of the study
    1.6 Organization of the Study
CHAPTER TWO LITERATURE REVIEW
    2.1 Theoretical Review
        2.1.1 Technology Acceptance Models（TAM）
        2.1.2 The Unified Theory of Acceptance and Use of Technology（UTAUT）
    2.2 Empirical Review
        2.2.1 SMEs’Adoption of E-commerce
        2.2.2 Determinants of Adoption of E-commerce in SMEs
    2.3 Conceptual Framework
CHAPTER THREE OVERVIEW OF SMES IN KENYA
CHAPTER FOUR RESEARCH METHODOLOGY
    4.1 Research Design
    4.2 Target Population
    4.3 Sampling Frame and Technique
    4.4 Instrumentation
        Reliability of the research instrument
    4.5 Data Collection
    4.6 Methods of Data analysis
CHAPTER FIVE DATA ANALYSIS,PRESENTATION AND INTERPRETITION
    5.1 Response Rate
    5.2 General Information
        5.2.1 Gender of the Respondents
        5.2.2 Age Bracket of the Respondents
        5.2.3 Level of Education of the Respondents
        5.2.4 The length of business in existence
        5.2.5 Number of Employees in the SMEs
    5.3 Diagnostic Tests of Variables
        5.3.1 Test of Normality
        5.3.2 Homoscedasticity test
        5.3.3 Multicolinearity test
        5.3.4 Auto-correlation
    5.4 Factors affecting Adoption of Internet commerce in SMEs
        5.4.1 Descriptive Analysis for Technological Infrastructure
        5.4.2 Descriptive analysis for Organizational Factors
        5.4.3 Descriptive analysis for Security Factors
        5.4.4 Descriptive analysis for Legislation Factors
    5.5 Descriptive analysis for Adoption of B2C Internet commerce
    5.6 Inferential Analysis
        5.6.1 Correlations of the Study Variables
        5.6.2 Regression Analysis Results
    5.7 Hypotheses Testing Results
CHAPTER SIX SUMMARY,CONCLUSIONS AND RECOMMENDATIONS
    6.1 Summary of Findings
        6.1.1 Influence of organizational factors on adoption of B2C internet commerce among SMEs
        6.1.2 Influence of technological factors on adoption of B2C internet commerce among SMEs
        6.1.3 Influence of security factors on adoption of B2C internet commerce among SMEs
        6.1.4 Influence of Legislation factors on adoption of B2C internet commerce among SMEs
    6.2 Conclusion
    6.3 Recommendations
    6.4 Recommendation for Further Studies
REFERENCES
APPENDICES
    Appendix I:Questionnaire for Managers
    Appendix II:Factor Analysis Results



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