本研究的目的是找出影響肯尼亞內(nèi)羅畢中小型企業(yè)B2C電子商務(wù)的因素。本研究從采用描述性設(shè)計(jì)方法從信息技術(shù)基礎(chǔ)設(shè)施、組織因素、安全因素和立法因素四個(gè)方面進(jìn)行研究。描述性研究在完整的描述背景下得到一個(gè)單一現(xiàn)象的結(jié)果,這有助于解釋和擴(kuò)大經(jīng)驗(yàn)總結(jié),該研究的對象是內(nèi)羅畢縣的4560家中小企業(yè)。本次調(diào)查以內(nèi)羅畢為基地,對456家中小企業(yè)進(jìn)行了調(diào)查,并對456名業(yè)主進(jìn)行了問卷調(diào)查,問卷內(nèi)容包括開放性和封閉性問題,其目的是避免誤差的產(chǎn)生。本研究結(jié)果表明,技術(shù)基礎(chǔ)設(shè)施與組織因素之間存在顯著的強(qiáng)正相關(guān)關(guān)系,還強(qiáng)調(diào)了組織因素與安全因素之間存在顯著的強(qiáng)正相關(guān)關(guān)系,研究結(jié)果還表明,技術(shù)基礎(chǔ)設(shè)施與立法因素之間存在顯著的正相關(guān)關(guān)系。由p值和相關(guān)系數(shù)可知,組織因素與立法因素之間存在著不顯著的弱相關(guān)關(guān)系,由皮爾遜相關(guān)系數(shù)可知,立法因素與安全因素之間存在著不顯著的中度正相關(guān)關(guān)系。其次是安全因素,其次是立法因素,最后是組織因素。因此,該研究建議內(nèi)羅畢和肯尼亞其他地區(qū)的中小企業(yè)應(yīng)加大對技術(shù)的投資,并在涉及安全問題時(shí),通過提高在線業(yè)務(wù)的意識,使客戶獲得信任,同時(shí)政府也應(yīng)制定有利于電子商務(wù)繁榮的立法。最后,研究還建議管理者和組織在... 

【文章來源】：江西財(cái)經(jīng)大學(xué)江西省

【文章頁數(shù)】：81 頁

【學(xué)位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABREVIATIONS
CHAPTER ONE INTRODUCTION
    1.1 Background of the Study
        1.1.1 Electronic Commerce Concept
        1.1.2 Small and Medium Enterprises in Kenya
    1.2 Statement of the problem
    1.3 Objective of the Study
    1.4 Scope of the Study
    1.5 Significance of the study
    1.6 Organization of the Study
CHAPTER TWO LITERATURE REVIEW
    2.1 Theoretical Review
        2.1.1 Technology Acceptance Models（TAM）
        2.1.2 The Unified Theory of Acceptance and Use of Technology（UTAUT）
    2.2 Empirical Review
        2.2.1 SMEs’Adoption of E-commerce
        2.2.2 Determinants of Adoption of E-commerce in SMEs
    2.3 Conceptual Framework
CHAPTER THREE OVERVIEW OF SMES IN KENYA
CHAPTER FOUR RESEARCH METHODOLOGY
    4.1 Research Design
    4.2 Target Population
    4.3 Sampling Frame and Technique
    4.4 Instrumentation
        Reliability of the research instrument
    4.5 Data Collection
    4.6 Methods of Data analysis
CHAPTER FIVE DATA ANALYSIS,PRESENTATION AND INTERPRETITION
    5.1 Response Rate
    5.2 General Information
        5.2.1 Gender of the Respondents
        5.2.2 Age Bracket of the Respondents
        5.2.3 Level of Education of the Respondents
        5.2.4 The length of business in existence
        5.2.5 Number of Employees in the SMEs
    5.3 Diagnostic Tests of Variables
        5.3.1 Test of Normality
        5.3.2 Homoscedasticity test
        5.3.3 Multicolinearity test
        5.3.4 Auto-correlation
    5.4 Factors affecting Adoption of Internet commerce in SMEs
        5.4.1 Descriptive Analysis for Technological Infrastructure
        5.4.2 Descriptive analysis for Organizational Factors
        5.4.3 Descriptive analysis for Security Factors
        5.4.4 Descriptive analysis for Legislation Factors
    5.5 Descriptive analysis for Adoption of B2C Internet commerce
    5.6 Inferential Analysis
        5.6.1 Correlations of the Study Variables
        5.6.2 Regression Analysis Results
    5.7 Hypotheses Testing Results
CHAPTER SIX SUMMARY,CONCLUSIONS AND RECOMMENDATIONS
    6.1 Summary of Findings
        6.1.1 Influence of organizational factors on adoption of B2C internet commerce among SMEs
        6.1.2 Influence of technological factors on adoption of B2C internet commerce among SMEs
        6.1.3 Influence of security factors on adoption of B2C internet commerce among SMEs
        6.1.4 Influence of Legislation factors on adoption of B2C internet commerce among SMEs
    6.2 Conclusion
    6.3 Recommendations
    6.4 Recommendation for Further Studies
REFERENCES
APPENDICES
    Appendix I:Questionnaire for Managers
    Appendix II:Factor Analysis Results



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