【摘要】：當(dāng)前零售業(yè)態(tài)發(fā)展受電子商務(wù),物流等產(chǎn)業(yè)的高速發(fā)展影響,整體市場中的實(shí)體零售商的市場份額受到了極大沖擊。各大型超市及原本零售渠道中中間商紛紛退出市場,線下實(shí)體零售網(wǎng)絡(luò)正在經(jīng)歷他們創(chuàng)建以來最冷酷的一個(gè)寒冬,零售商如何應(yīng)對這次危機(jī),線下零售業(yè)新一輪整合勢在必行。而如何進(jìn)行線下零售網(wǎng)絡(luò)整合則需要對現(xiàn)今零售業(yè)態(tài)發(fā)展現(xiàn)狀進(jìn)行專業(yè)且全面的分析,并結(jié)合本企業(yè)發(fā)展實(shí)際,給出適應(yīng)當(dāng)前零售業(yè)競爭態(tài)勢的,符合本企業(yè)發(fā)展的創(chuàng)新型線下零售網(wǎng)絡(luò)中的連鎖便利店發(fā)展模式。本文首先對學(xué)子超市社區(qū)整合拓展做了較為全面的現(xiàn)狀分析,分別分析了學(xué)子超市經(jīng)營現(xiàn)狀,社區(qū)雜貨店的經(jīng)營現(xiàn)狀以及現(xiàn)存競爭對手的運(yùn)作情況;其次,以佳木斯實(shí)體零售店的現(xiàn)狀分析的結(jié)果為基礎(chǔ),對學(xué)子超市進(jìn)行了細(xì)致且系統(tǒng)的SWOT分析,給出了相應(yīng)的備選戰(zhàn)略,并且做出了對應(yīng)的戰(zhàn)略選擇;然后給出了零售新形勢下,針對品項(xiàng)選擇創(chuàng)新的特色便利店模式以及與之對應(yīng)的連鎖便利店整合拓展模式,最后又針對該模式從人力資源、采購、配送、營銷等方面給出了相應(yīng)的對策和建議。
[Abstract]:At present, the development of retail business is affected by the rapid development of e-commerce, logistics and other industries, and the market share of the physical retailers in the whole market has been greatly impacted. Major supermarkets and retailers have pulled out of the market and offline physical retail networks are experiencing their coldest winter since they were founded. How retailers cope with the crisis is imperative for a new round of offline retail integration. However, how to integrate the offline retail network requires a professional and comprehensive analysis of the present situation of retail business development, and according to the actual development of the enterprise, the paper gives out the current retail competition situation. In line with the enterprise development of innovative offline retail network chain convenience store development model. Firstly, this paper makes a comprehensive analysis on the community integration and expansion of Xuezi supermarket, analyzes the operating status of Xuezi supermarket, the management status of community grocery store and the operation of the existing competitors respectively. Secondly, based on the results of the present situation analysis of Jiamusi physical retail store, this paper makes a detailed and systematic SWOT analysis of the Xuezi supermarket, gives the corresponding alternative strategy, and makes the corresponding strategic choice. Then it gives the new situation of retail, aiming at the item selection and innovation of the convenience store model and the corresponding chain convenience store integration and expansion model, and finally for this model from human resources, procurement, distribution, Marketing and other aspects of the corresponding countermeasures and suggestions.
【學(xué)位授予單位】：哈爾濱工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F721.7

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