面向中小電商的城市末端共同配送研究
[Abstract]:In recent years, with the popularity of computer technology and mobile terminals, China's e-commerce retail industry has been rapid development, online trading process is also increasingly perfect. The development of e-commerce retail industry has led to the development of express delivery industry. The warehousing and trunk transportation links of e-commerce logistics have basically realized automation and standardization, but the end distribution link lags behind the development of e-commerce retail industry. Become the bottleneck of the further development of e-commerce retailing. As the last link of e-commerce retail business, terminal distribution is also the most critical link, which directly relates to the consumer's shopping experience. How to establish a perfect terminal distribution system and to reduce the terminal distribution cost while ensuring consumer satisfaction has become the biggest challenge faced by e-commerce logistics enterprises. Many enterprises have also made a variety of attempts, but the results are mostly unsatisfactory. Some large ecommerce enterprises carry out self-run logistics business to a certain extent to improve the service level of terminal distribution, but the cost is also greatly increased, small and medium e-commerce can not afford. In order to solve the problem of terminal distribution of small and medium-sized e-commerce in large cities, this paper does the following research: firstly, this paper describes the business process of traditional terminal distribution of small and medium-sized e-commerce in detail, and uses Petri net to model it. The Petri net model is diagnosed by using correlation matrix, invariant and so on, and the problems in the terminal distribution of small and medium-sized e-commerce are analyzed from the point of view of business process. Secondly, after clarifying the problems existing in the traditional terminal distribution of small and medium-sized e-commerce, this paper does not optimize its business process, but based on the demand for flexibility of the end distribution of small and medium-sized ecommerce. This paper proposes to replace the traditional distribution mode with the terminal joint distribution mode to provide service for the small and medium-sized e-commerce companies. Thirdly, this paper explores the possible cooperative forms and operation modes of joint distribution of small and medium-sized e-commerce terminals, studies the possible forms of joint distribution centers and terminal distribution nodes, and puts forward a possible solution for joint distribution of small and medium-sized e-commerce terminals. Finally, this paper makes use of Petri net to model and analyze the business process of joint distribution at the end of middle and small ecommerce. By comparing with the traditional business process of terminal distribution, the paper concludes the advantages of the mode of terminal joint distribution in terms of business process efficiency. In addition, this paper also analyzes the economic and social benefits of the joint distribution at the end of the small and medium ecommerce.
【學(xué)位授予單位】:北京交通大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:F724.6;F259.2
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