【摘要】：在能源危機和全球溫室效應(yīng)的當(dāng)下,低碳經(jīng)濟和可持續(xù)發(fā)展成為各國平衡環(huán)境保護和經(jīng)濟發(fā)展的有效途徑之一。碳標(biāo)簽是產(chǎn)品碳足跡的量化標(biāo)注,作為一種新型的信息傳遞方式,能幫助引導(dǎo)低碳消費和低碳生產(chǎn),發(fā)展低碳經(jīng)濟。國外的碳標(biāo)簽體系已日趨成熟,但我國尚處于起步階段,對該領(lǐng)域的研究較為籠統(tǒng)和單一,關(guān)于碳標(biāo)簽制度推行過程中相關(guān)利益主體的行為機理尚缺乏系統(tǒng)的認(rèn)知,這無疑凸顯了相關(guān)研究的必要性和緊迫性。本文重點關(guān)注于市場推動力之一的消費者,先通過文獻(xiàn)調(diào)研分析影響消費者行為的主要因素,繼之采用問卷調(diào)查了解消費者對碳標(biāo)簽產(chǎn)品的購買意愿,再運用系統(tǒng)動力學(xué)和博弈理論的方法仿真消費者對碳標(biāo)簽產(chǎn)品的行為態(tài)度,模擬未來碳標(biāo)簽產(chǎn)品市場的發(fā)展態(tài)勢,以期為碳標(biāo)簽產(chǎn)品的市場推行提供理論基礎(chǔ)和決策參考。本研究表明：1、成都市消費者對碳標(biāo)簽的認(rèn)知尚顯不足,但對碳標(biāo)簽產(chǎn)品的購買意愿較高,碳標(biāo)簽產(chǎn)品有潛在的市場需求。與全國情況類似,產(chǎn)品價格、社會人口因素、宣傳因素、感知風(fēng)險、感知消費者效力、碳標(biāo)簽可接受度、環(huán)境意識等是可能影響消費者購買碳標(biāo)簽產(chǎn)品的主要因素。2、系統(tǒng)動力學(xué)仿真反映,消費者對低碳產(chǎn)品有潛在的偏好傾向。若以碳標(biāo)簽牛奶為消費對象,公眾意識、教育水平、臨界溢價和感知消費者效力對消費者的購買行為有顯著影響。3、博弈分析揭示,企業(yè)和消費者的策略組合(貼碳標(biāo),買)是最理想的純策略納什均衡穩(wěn)定解；在混合策略的演化博弈下,政府對企業(yè)施行動態(tài)補償措施時,系統(tǒng)存在演化穩(wěn)定策略,是有潛力的發(fā)展市場。4、.為有效開拓碳標(biāo)簽產(chǎn)品市場,可在初期加強宣傳普及,找準(zhǔn)目標(biāo)消費群體,并輔以適宜的動態(tài)補貼措施,以鼓勵企業(yè)的生產(chǎn)和消費者的選購。
[Abstract]:In the current energy crisis and global Greenhouse Effect, low-carbon economy and sustainable development have become one of the effective ways for countries to balance environmental protection and economic development. As a new information transmission method, carbon label can help guide low carbon consumption and low carbon production and develop low carbon economy. The foreign carbon labelling system has become more and more mature, but our country is still in the initial stage, the research on this field is relatively general and single, and the behavior mechanism of the relevant stakeholders in the implementation of the carbon labelling system is still lack of systematic cognition. This undoubtedly highlights the necessity and urgency of relevant research. This paper focuses on consumers, one of the driving forces of the market, through literature research and analysis of the main factors affecting consumer behavior, followed by a questionnaire survey to understand the consumer's willingness to buy carbon label products. Then we use system dynamics and game theory to simulate consumer's behavior attitude towards carbon label products, and simulate the development situation of carbon label product market in the future, in order to provide theoretical basis and decision reference for the implementation of carbon label product market. This study shows that the consumers in Chengdu do not have enough knowledge of carbon label, but they have a high willingness to buy carbon label products, and there is a potential market demand for carbon label products. Similar to the national situation, product prices, socio-demographic factors, propaganda factors, perceived risks, perceived consumer effectiveness, carbon labelling acceptability, Environmental awareness is the main factor that may influence consumers to buy carbon label products. System dynamics simulation shows that consumers have a potential preference for low-carbon products. Taking carbon-labeled milk as the consumption object, public awareness, education level, critical premium and perceived consumer effectiveness have a significant impact on consumer buying behavior. Under the evolutionary game of mixed strategy, when the government carries out dynamic compensation measures to enterprises, the system has evolutionary stability strategy, which is a potential development market. In order to effectively develop the market of carbon label products, we can strengthen publicity and popularization in the early stage, find out the target consumer groups, and use appropriate dynamic subsidy measures to encourage the production of enterprises and the choice of consumers.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F713.55;X24

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相關(guān)期刊論文 前1條

1 帥傳敏;張鈺坤;;中國消費者低碳產(chǎn)品支付意愿的差異分析——基于碳標(biāo)簽的情景實驗數(shù)據(jù)[J];中國軟科學(xué);2013年07期

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本文編號：2150944