【摘要】：企業(yè)文化是企業(yè)的靈魂和精神支柱,它指引著企業(yè)運(yùn)營和發(fā)展的方向。自20世紀(jì)起,國內(nèi)外管理者認(rèn)識(shí)到企業(yè)文化對(duì)企業(yè)發(fā)展的重要性,陸續(xù)開始進(jìn)行企業(yè)文化建設(shè)。企業(yè)為提高經(jīng)營業(yè)績,提升員工凝聚力和企業(yè)核心競爭力,應(yīng)當(dāng)依據(jù)自身實(shí)際進(jìn)行企業(yè)文化建設(shè)。目前我國引入企業(yè)文化理論的時(shí)間較短,理論研究多借鑒國外優(yōu)秀理論,與國內(nèi)企業(yè)發(fā)展實(shí)際情況結(jié)合較少,并且缺乏充足的實(shí)踐經(jīng)驗(yàn),這不利于國內(nèi)企業(yè)在激烈的市場競爭中取勝,無法實(shí)現(xiàn)企業(yè)的可持續(xù)發(fā)展。因此,對(duì)我國大多數(shù)企業(yè)來說,建設(shè)符合企業(yè)發(fā)展現(xiàn)狀、獨(dú)特的企業(yè)文化,能夠增強(qiáng)企業(yè)核心競爭力,并幫助企業(yè)長久的立足于激烈的市場競爭之中。本文以美食林集團(tuán)為研究對(duì)象,首先對(duì)企業(yè)文化的基本內(nèi)容進(jìn)行了分析,并指出了企業(yè)文化對(duì)企業(yè)發(fā)展的重要性。其次,對(duì)美食林集團(tuán)企業(yè)文化建設(shè)現(xiàn)狀進(jìn)行了調(diào)查研究,通過數(shù)據(jù)統(tǒng)計(jì)進(jìn)行分析,指出其在企業(yè)文化建設(shè)中所取得的成績與存在的不足。最后,針對(duì)研究結(jié)果,提出了相應(yīng)的改進(jìn)措施,使得企業(yè)文化建設(shè)能夠促進(jìn)美食林集團(tuán)的和諧、持續(xù)、快速發(fā)展,并提出了相關(guān)的實(shí)施保障。希望本文的研究能豐富企業(yè)文化的理論內(nèi)容,促進(jìn)美食林集團(tuán)的發(fā)展壯大,使企業(yè)的核心競爭力得到提升,并在一定程度上指導(dǎo)國內(nèi)中小企業(yè)更好地實(shí)施企業(yè)文化建設(shè)。
[Abstract]:Corporate culture is the soul and spiritual pillar of enterprise, which guides the direction of enterprise operation and development. Since the 20th century, managers at home and abroad realized the importance of corporate culture to the development of enterprises, and began to build corporate culture one after another. In order to improve the business performance, enhance the cohesion of employees and the core competitiveness of the enterprise, enterprises should carry out the enterprise culture construction according to their own reality. At present, the time of introducing corporate culture theory in our country is relatively short. The theoretical research mainly draws lessons from foreign excellent theories, and combines less with the actual situation of domestic enterprise development, and lacks sufficient practical experience. This is not conducive to domestic enterprises in the fierce market competition to win, unable to achieve sustainable development of enterprises. Therefore, for most enterprises of our country, the construction accords with the enterprise development present situation, the unique enterprise culture, can enhance the enterprise core competitiveness, and helps the enterprise to stand in the fierce market competition for a long time. In this paper, the Gourmet Forest Group is taken as the research object. Firstly, the basic contents of corporate culture are analyzed, and the importance of corporate culture to enterprise development is pointed out. Secondly, the present situation of enterprise culture construction of Gourmet Forest Group is investigated and analyzed, and its achievements and shortcomings in enterprise culture construction are pointed out. Finally, according to the research results, the corresponding improvement measures are put forward to make the enterprise culture construction promote the harmonious, sustainable and rapid development of the gourmet forest group, and put forward the relevant implementation guarantee. It is hoped that the research in this paper can enrich the theoretical content of corporate culture, promote the development and growth of gourmet forest group, enhance the core competitiveness of enterprises, and to a certain extent guide domestic small and medium-sized enterprises to better implement the construction of corporate culture.
【學(xué)位授予單位】：河北工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F270;F721

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